2.  Faster Than Ever Transformation In An Evolving Marketplace at Law Firms and In-House Counsel.
 Consolidating Leadership Positions.
 Marketplace Strategies And Capabilities To Improve National And Regional Synergies With
Specialized Legal Services.
 FindingThe Right Balance Of Pushing The Boundaries Without Disrupting Law Firm/Practice Dynamics
And Important Client Relationships.
 Outperforming And Faster Progressive Ideas For Stakeholder Support.
 Client Needs And Demands Specific To Fortify And Solidify Client Relationships.
 Core Practice Refinements, Strategic Presence And Opportunities.
Pull Strategy: Service-based Lawyers As An Enhanced Offering Leading To Profitable Client Growth.

4. MARKETING
AUDIT
1
BLMS
STRATEGIC
PROCESS
2
MARKETING AUDIT
1. Communications & Marketing Exploratory &
Discoveries.
2. Client & Service Group/Lawyer Audits.
3. Strategic & Marcom Planning.
BLMS STRATEGIC PROCESS
1. Further Analysis & Conclusiveness of Marketing.
2. Target Group Analysis & Definition.
3. Communications and Marketing Development.
MARKETING PROGRAMS IN PROCESS
Engage Target Groups with Tactical Approaches and
Implementation of Marketing Programs.

5.  Strategic Communications & Integrated Marketing Mapping
 A Focussed Strategic Process And Planning To Get Performance and Results.
 Digital Asset Management And Leadership
 Proven Experience And Know-How On Website Development From Design To The User
Experience To Dissemination with All Digital Channels.
 Thought Leadership
 Smart, Persuasive & Engaging Content Development At All Marcom Channels and Levels.
 Brand Development Utilizing Strategic Integrated Marketing Strategies .
 Focussed Marketing Programs That Deliver On Objectives.

6.  Currently Providing Strategic Leadership in Communications, Marketing and
Business Development at Law Firms Ranging From Large to Mid-Sized Firms.
 Up to 20 years of Integrated Marketing and Communications experience as Agency Senior
Account/Business Director or Senior Marketing Manager roles with Large, Global organizations
such as RBC Insurance, Cadbury Adams (Maynards), Ford of Canada, CNIB, Janssen-Ortho,
Microsoft at Both Client-Side and at Global Marketing & Advertising Agencies.
 Performance-Based & Results Driven for Fast Advancement.
 Client-centric in fast-paced law firm environments.
 On Top of New Trends in Integrated Marketing and Communications.
 Fresh Insights on Complex Issues.
Probing. Analytical. Integrity. Methodological. Hands-On.

7.  We Start Our Challenge Together With an Assessment of the Needs and
Demands and Within A Law Firm’s Communications, Marketing and Business
Development Mandates.
 A Marketing Audit be Conducted to Assimilate a Deeper Understanding and
Develop Current and Future Marketing Planning.
 A Project Outline/Scope of Work, Timeline & Deliverables, is Defined and
Agreed Upon.
 Determination of Project-Based Work, Freelance, Contract. Case-by-Case
Basis , Individualized Plan.