1. Making the Right Moves for Your Business
A team of highly skilled and experienced marketing professionals
2. Who we are
We are a Marketing and Networking Business servicing business owners
across Canada.
Our threefold system provides our clients with a flexible means of obtaining
modern and relevant marketing information to improve their business,
through Marketing Services, Social Media Management and Business
Networking Services.
It is the mission of Prescott Marketing Connections to aid its clients in the
development and implementation of their own industry specific strategic
marketing plans to further drive economic success among the community’s
business owners.
3. Services
Core Services
Strategic Marketing Plan Development
Direct Marketing Strategy Implementation
Social Media Audits
Search Engine Optimization
Social Media Management
Access to our Personal Network
Secondary Services
Constitution, Policies and Procedures Development
Strategic Planning
Social Media Business Account Set up
4. Our Team
Zachery Prescott
Marketing Team Leader and Business Owner
Zach has worked in the field of Marketing for most of his
adult life, choosing to specialize in the field of direct
marketing. Zach possesses an Advanced Diploma of
Business Administration and Marketing.
Zach currently holds the Position of Provincial Director with
the Ontario Association of Agricultural Societies (OAAS)
where he represents 18 local agricultural societies to the
Provincial Organization. This role has given him further
experience in Strategic Planning, Budgeting, and
Collaborative Business Ventures. Zach currently Chairs the
Governance and Marketing Committees of the OAAS.
5. Our Team
Kendra Allin
Digital Media Specialist
I have a strong passion for advertising, SEO & SEM,
photography, design, social media, email marketing and
more recently involved with website design. I understand
the challenges of smaller businesses and getting a foot in
the door to their target audiences especially in smaller
communities.
I see myself to be very creative and an open-minded
individual that is always willing to learn a new trade or skill,
work as a team, or individually. My areas of expertise
include the Adobe Suite, Microsoft Office, Mac or PC,
customer service, document design, filing & organization,
6. Direct Marketing Strategies
Unlike most mass marketers, Prescott Marketing
Connections specializes on a much more direct and
targeted form of marketing.
By understanding the ways in which our targets purchase,
think and spend their time we are able to suggest
strategies with a much more informed and well researched
method.
Our strategies become more successful and financially
more affordable for our clients because we research our
strategies without wasting money on an idea alone.
7. What makes us unique?
Direct Marketing is strongly rooted in research and intuitive
understanding of the clients targeted audience.
The primary and secondary research is collected regularly
in order to analyze how these customers adapt and
change over time.
This allows our clients to remain at the forefront of their
respective markets, setting the bar and becoming industry
leaders.
Every plan and every target is unique which in turn
requires a professional understanding and creative
marketing response
8. Direct Marketing Endorsements
“PMC’s Direct Marketing Plan allowed us to effectively see
where we stood in our market for the first time and allowed
us to plan for a much more effective album release. We
would gladly recommend Zach and his skills to any
business or start up as a helpful and accurate resource”
-Martin Schmahl of the band Kraign
“Zach delivered a well-researched marketing plan that
identified key barriers to success and opportunities for
improvement. His professionalism, attention to detail and
demeanor made him a pleasure to work with”
-Judy Hanson, Board President of Autism Home Base
Durham
9. Search Engine Optimization
With the skills of our talented Digital Media Specialist,
Prescott Marketing Connections is able to offer Search
Engine Optimization to our clients in addition to our Direct
Marketing.
This combination of talents allows us not only to determine
where to position yourself strategically to best appeal to
your target audience but also to make sure you are among
the top search results in your industry.
By maintaining and adapting your digital presence to your
audience we can utilize search engine algorithms to work
in favour of your business.
10. Website and Social Media Audit
Our Audits allow us to analyze exactly how your website
and social media accounts are currently functioning as well
as how to improve their traffic.
In this Audit we analyze:
Current Website statistics and analytics
In depth analysis of all accounts looking for relevance
and authority for Google searches
Competitor Accounts
Recommend strategies and keywords for
implementation moving forward
11. Social Media Management
After we have performed our Audits and began
implementation of our SEO improvements we can then
effectively manage your social media and website
accounts to maintain and improve upon our initial
assessment.
We request our clients purchase a Hootsuite account and
add us as a manager. Hootsuite allows data collection and
linking between all social media accounts and allows for us
to effectively manage all accounts while keeping all
collected data in the hands of the Client.
12. Access to our Personal Network
For all Clients in Monthly good standing, Prescott
Marketing Connections allows access to our professional
network free of charge.
Prescott Marketing Connections focuses strongly on
Networking through several events and venues. While we
are networking to grow our own business we will also
network on behalf of our clients.
This is a free service we provide without any additional
charges to our clients while helping them to generate
leads.
13. Secondary Services, Zach Prescott
Strategic Planning
Zach has been involved in Strategic Planning for both
Provincial and National Organizations, giving him the
proven ability to assist existing businesses with starting
the process themselves and seeing it to completion.
Constitutional Advisement
Zach understands and updates Constitutions as well as
Policy and Procedure documents for many
organizations throughout Ontario. This is another skill
he can bring to the table with his Clients
14. Secondary Services, Kendra Allin
Business Digital Account Set Ups
For new and existing businesses, Kendra has offered to
assist them with getting their websites and Social Media
Accounts set up with Search Engine Optimization in
mind so they don’t have to come back and get an
additional audit done later
Business Branding Package
Our Digital Media Specialist, Kendra now offers a
branding set up package for new and existing
businesses looking to modify their brands. This
research analysis and Graphic design includes: Logo
Creation, Stock Photography content creation, Colour
Analysis for business, Social media platform icons,
