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Rob Berman Value Proposition -- LinkedIn


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Value proposition of Rob Berman

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Rob Berman Value Proposition -- LinkedIn

  1. 1. Rob Berman Value Proposition [email_address] | 860-675-1400 <ul><li>Key Accomplishments </li></ul><ul><li>Boosted revenue 375% over three-year period from $7M to $26M. </li></ul><ul><li>Turned around operation which moved business from $560,000 loss to $1.13 million profit. </li></ul><ul><li>Increased revenue 58% from $6.3 million to $10 million. </li></ul><ul><li>Responsible for building and operating first full-service Marketing Department for $300 million division in U.S. and Canada. </li></ul><ul><li>Introduced three new services while revising three services generating more than $10.6 million within six-month period. </li></ul><ul><li>Began operations in India resulting in second-year revenue of $8 million. </li></ul><ul><li>Directed and led inter-divisional cross-selling activities resulting in $2 million first-year revenue. </li></ul><ul><li>Increased close ratio by 25% in targeted areas by analyzing data by SIC code and geography and adjusting pricing. </li></ul><ul><li>Summary </li></ul><ul><li>A Product Development and Marketing Executive with a proven track record of success growing the top and bottom lines. </li></ul><ul><li>Media trained blogger, author in, and interview subject of, various publications. </li></ul><ul><li>Experienced in small, medium and large companies as well as matrixed and multi-national organizations. </li></ul><ul><li>Domestic and international markets experience. </li></ul><ul><li>Skilled in the areas of Product / Service Development, Business / Market Development, Product / Brand Management, Communications / Media Placement, General Management and Strategic Planning. </li></ul><ul><li>Innovative and persistent problem solver who thrives on challenges, excels under pressure and gets the job done. </li></ul><ul><li>Builder and developer of employees. </li></ul>
  2. 2. Rob Berman [email_address] | 860-675-1400 <ul><li>Product Development </li></ul><ul><li>Brought over 30 new & revised </li></ul><ul><li>products and services to market </li></ul><ul><li>Stage gate process </li></ul><ul><li>Market expansion mentality </li></ul><ul><li>Industry Experience </li></ul><ul><li>Insurance </li></ul><ul><li>Consulting and Business Coaching </li></ul><ul><li>Roadside Assistance Services </li></ul><ul><li>Service Contracts </li></ul><ul><li>Product Management </li></ul><ul><li>I mplemented Product Mgt Process </li></ul><ul><li>Pricing and margin implementation </li></ul><ul><li>Created strategies to drive business </li></ul><ul><li>Customer focused solutions </li></ul><ul><li>Education </li></ul><ul><li>MBA in Marketing </li></ul><ul><li>BA in Accounting/Bus Admin </li></ul><ul><li>Global Experience </li></ul><ul><li>Operated in US and internationally </li></ul><ul><li>Traveled to 20 countries on business </li></ul><ul><li>Performed operational reviews </li></ul><ul><li>Worldwide single point for referrals </li></ul><ul><li>Project Management </li></ul><ul><li>Multi-million dollar projects </li></ul><ul><li>Project ownership </li></ul><ul><li>Project governance </li></ul><ul><li>Steering committees </li></ul><ul><li>Market Research </li></ul><ul><li>Surveys </li></ul><ul><li>Segmentation </li></ul><ul><li>Customer needs identification </li></ul><ul><li>Marketing Communications </li></ul><ul><li>Advertising/Public Relations </li></ul><ul><li>Internet / Intranet development </li></ul><ul><li>Interviewed by publications </li></ul><ul><li>Social Media </li></ul><ul><li>Blogger </li></ul><ul><li>Financial Outcome </li></ul><ul><li>Managed budgets up to $7 million </li></ul><ul><li>Negotiated financial deals </li></ul><ul><li>Contract and vendor negotiations </li></ul>
  3. 3. Rob Berman [email_address] | 860-675-1400 <ul><li>Business Development </li></ul><ul><li>Target Market identification </li></ul><ul><li>Cross-selling initiatives </li></ul><ul><li>Proposal Development </li></ul><ul><li>Unique Selling Proposition </li></ul><ul><li>Channel Management </li></ul><ul><li>Results </li></ul><ul><li>Boosted revenues 375% over 3 years </li></ul><ul><li>Grew revenue 58% in one year </li></ul><ul><li>Moved business from $560,000 loss </li></ul><ul><li>to $1.13 million profit </li></ul><ul><li>Strategic Planning </li></ul><ul><li>Multi-year Strategic Plan drafting </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Competitive Landscape Review </li></ul><ul><li>Cost Benefit Analysis </li></ul><ul><li>Demand Creation </li></ul><ul><li>Profit improvement through </li></ul><ul><li>pricing, promotion & positioning </li></ul><ul><li>Segmented business goals </li></ul><ul><li>Record of sales & margin growth </li></ul><ul><li>Business Outcomes </li></ul><ul><li>Increased revenue production </li></ul><ul><li>Expense management savings </li></ul><ul><li>Streamlined business processes </li></ul><ul><li>Reorganized business units </li></ul><ul><li>Performance Measurement </li></ul><ul><li>Devised performance scorecards </li></ul><ul><li>Developed process dashboards </li></ul><ul><li>Set standards and managed </li></ul><ul><li>performance </li></ul><ul><li>HR Management </li></ul><ul><li>Hiring and retaining talent (17 staff) </li></ul><ul><li>Assist under-performers </li></ul><ul><li>Matrix Management </li></ul><ul><li>Cross-functional teams </li></ul><ul><li>General Management </li></ul><ul><li>15 years of P&L responsibility </li></ul><ul><li>Business Unit Management </li></ul><ul><li>Budgeting and forecasting </li></ul><ul><li>Accountability </li></ul><ul><li>Leadership </li></ul><ul><li>Created high performing teams </li></ul><ul><li>Management skills coaching </li></ul><ul><li>Results oriented </li></ul>