Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Marketing consultancy strategy
Similar to Marketing consultancy strategy (20)
Recently uploaded
Recently uploaded (20)
Marketing consultancy strategy
- 2. CHALLENGETHE To grow the business by 20% from £10m to £12m Minimal marketing experience within the senior management team. A quarter of the sales leaked in one year. Poor quality leads and poor customer perception.
- 3. How the business functions, the product, the business objectives, the strategies, the teams, the skill sets and the customers. The Business What does success look like. Define work-flow teams Define the gaps Identify training needs A FOUR PHASE APPROACH
- 4. Review customer segmentation. Market analysis. Define the growth areas. Competitor analysis. The Business The Market Understand the market landscape, it’s customer segmentation, the competition, the opportunities and the threats.
- 5. The Business The Market The Proposition What is the companies USPs, do they have a clearly defined proposition, is there a clear message accompanying the offer. Define what makes them different. Hone the messageDefine the proposition Define communications strategy
- 6. The Business The Market The Proposition The Strategy Is there a strategy, do we have a clear road map, is it SMART. Build a clear road map. Define the measures Fine tune and implement Communicate the plan
- 7. Operational excellence Product Leadership Customer intimacy Understand the customer better than the competition. Define their buying patterns and what influences their decisions. Create and deliver product and services that exceed their expectations. Being targeted and relevant with the messaging.
- 8. Recent research highlighted that nearly 70% of a customers e-mail database are inactive. 70% 74% of consumers get frustrated when they receive content that has nothing to do with their interests. 74% Personalised calls-to-action result in a 42% higher conversion rate than calls- to-action that are the same for all visitors 42%
- 9. Poor quality leads. A quarter of the sales leaked in one year. Poor customer perception Dissatisfied customers Low value transient customers
- 10. Leads, Identify prospects that display the same profile as our target customers. Qualified Leads, a prospect that has shown a combination of interest and fit that indicates real sales potential. Opportunities, Opportunities are contacts who have become real sales opportunities in our CRM. Visitors, CRM allow us to collect intelligence about our leads and how they are engaging with us.
- 11. STRATEGY STRUCTURE SYSTEMS SKILLS & CULTURE No 3 SUCCESS DEPENDS ON EVERYTHING WORKING TOGETHER