1. Presented by Royal ASScot in Support of Screen Colons Canada | Issue 1
TORONTO'S
BEST AND
BRIGHTEST
TORONTO’S TOP
INFLUENCERS
USE THEIR CELEBRITY
TO END A FORM OF
CANCER WITH A
SHOCKING
PREVENTION RATE!
WILL SHOW OFF THEIR
BOTTOMS TO END COLORECTAL
CANCER IN CANADA

2. This is a cancer that could be all but eradicated.
CRCisoneofthemostpreventablecancers.Itis95% preventableandyetonly 53% of
Canadiansgetcheckedregularly,80% donotgettestedatall.Whatdoesthismeanin
humannumbers?In2013,1in13menand1in15womenwillbediagnosedwithCRCin
Canada.Thisamountstoapproximately 23,900 new cases (about13,200menand
10,600women).Over22,000casesofCRCarediagnosedeachyearbecausepeopleare
tooembarrassedtobescreenedandtooembarrassedtotalkaboutthesymptomsuntil
it’stoolate.
Alongwiththeirspokesperson,NHLalumniDarrylSittler,ScreenColonsCanadasets
outtoloosenthedeathlygripofembarrassmentwithoneact: raise awareness of the
preventability of CRC to eradicate this disease. Andtheystrivetoachievethis
seriousgoalwithalittlebitofcheekandalotofhumour.Wearetalking about
bottoms afterall!
TheBoardofDirectorsofthissmallcharityworktirelesslytofundtheirawareness
programsthroughsmaller,intimatefundraisingeventseachyear.Ofcoursethese
eventsrelyonthegenerosityofthosewhoattend,butthetruthofthematteristhat
charitiesmustrelyontheloyalsupportofappropriatesponsorsandprizingpartners.
Asasmallorganisation,SCCmustcontinuouslystrivetobuildthoserelationships
usingavarietyofmethods: customized sponsorship packages ensurethatour
partnersachievetheiridealreturnoninvestment;unique, creative digitalmarketing
strategies,socialmediaandPRcampaignsprovideexpandedbrandplacementandthe
opportunityforconsumerstorevisittheiropinionofthebrandinapositiveway;on-site
activationsthataretongueincheekwhilststillrespectingtheseriousnessofthesubject
matter
WHY COLORECTAL CANCER?
WHO IS SCREEN COLONS CANADA?

3. OnWednesday,6November,SCCandDarrylSittlerwillbehostingavery
funandslightlycheekyevening:The Royal ASScot! Basedonthe
celebrationandentertainmentthatarisesaroundoneofthemostfamous
horseracingeventsintheworld:the5dayannualRoyalMeetinginAscot,
UK,thiseventisusedbymanyasanexcusetogetdressedup,havefun
withfriendsandto have a bit of a flutter!
ThiscampaignisdesignedtoraiseawarenessofScreensColonCanada
andTheRoyalASScot,bycelebratingthecity’s “Top Bottom” inT.O.The
word“top”wouldimplyapopularpersonbutnotnecessarilythecity’s
mostbeautiful.Someexamplesinclude:localpoliticians,media
personalities,sportspersonalities,businessleaders,localcomedians,chefs,
financialexecutives,artists,andmedicalprofessionals.
Since1988,SDIMarketinghasbeenusingimagination,innovationand
energy,tobecreativeinmarketingsolutiondevelopmentforitsclient’s
marketinginitiatives.SDIhasdevelopedthereputationasaprogressive
company,focusedonpeopleandclients.Thecompany’sunique
combinationofresourcesincludessportsmarketingservices,brand
awareness,loyaltyprograms,facilitationofcharitablefundraisingevents,
andcommunicationstrategies.Nowinits25thyear,SDIhasgrownto
becomeaglobalmarketingservicescompanythatdeliversanelementof
“wow”witheveryinteraction.
WHAT IS THE ROYAL ASSCOT?
WHY YOU?
WHO IS SDI MARKETING?

4. PRESENTING SPONSORSHIP OPPORTUNITIES
Royal Windsor Package
DidyouknowthatQueenElizabethhasattendedeverysingledayofRoyalAscotsince1945?!It
seemsonlyfittingtocallourmostvaluedsponsorshippackageafterthebiggestfanofAscot.Ifshe
livednearbywebelievethatshewouldn’tmissRoyalASScoteither!
RoyalWindsorsponsorswillbeprovidedwith:
•10ticketstoTheRoyalASScot(value:$1,500)
•LogorecognitionduringourMarch2014NationalColonCancerAwarenessCampaign(value:$XX)
•Acomplimentaryfoursomeinthe2014DarrylSittlerSmart*AssGolfTournamentintheGTA
(value:$1600)
•AprivatemeetandgreetwithDarrylSittleratRoyalASScotforyourgroupof10
•Logoplacementidentifyingyouasoneofour3presentingsponsorsinallpromotionandevent
materialsrelatedtoRoyalASScot,includingprintandemailcampaigns,socialmediaplacement
beforeandaftertheevent.
•FullpageadintheeventprogramwithwelcomeletterfromCEO
•Anopportunitytoprovideabrandeditemfortheguestgiftbagsaswellasinformationaboutyour
business
•Anopportunitytoactivateyourbrandattheeventwithprimarypositioningforonsitedisplayarea
•ExclusiveVIPseatingattheevent
•Abottleofchampagneforyouandyourgueststoenjoyontheevening
•Sponsorshiprecognisedby:
•Thankyouasoneofour3premiersponsorsbyMCatthestage
•Presentingsponsorlogoplacementonsignageplacedthroughoutthevenue
•Intheeventpresentation(loopedthroughouttheeventondigitalscreens)
•SponsorshipphotoopportunitiesrelatedtoRoyalASScot
PACKAGE VALUE: $25,000 (3 AVAILABLE)

5. ELEMENT SPONSORSHIP OPPORTUNITIES
Gold Cup Package
WhileQueenAnnestartedthetraditionofholdingahorseraceinAscotin1711,whatisnowknown
asRoyalAscotonlybegantotakeshapewiththeGoldCupin1807.ThisisnowRoyalAscot’soldest
survivingandmostprestigiousraceandthemostimportantlongdistancehorseraceontheflat
anywhereintheworld.Wewantedtocallattentiontosuchanillustrioushistory!
GoldCupsponsorshavetheoptionofbeingrecognisedasproviderofourhorsd’oeuvresorour
dessertandwillbeprovidedwith::
•8ticketstoTheRoyalASScot(value:$1,200)
•Acomplimentaryfoursomeinthe2014DarrylSittlerSmart*AssGolfTournamentintheGTA
(value:$1600)
•LogoplacementinallpromotionandeventmaterialsrelatedtoRoyalASScot,includingprintand
emailcampaigns,socialmediaplacementbeforeandaftertheevent
•Halfpageadintheeventprogram
•Cocktailnapkinsbrandedwithyourcompanylogoandservedwiththerelevantitem
•Anopportunitytoprovideabrandeditemfortheguestgiftbagsaswellasinformationaboutyour
business.
•Sponsorshiprecognisedby:
•ThankyoubyMCatthestage
•Onsignageplacedthroughoutthevenue
•Intheeventpresentation(loopedthroughouttheeventondigitalscreens)
•SponsorshipphotoopportunitiesrelatedtoRoyalASScot
PACKAGE VALUE: $15,000 (2 AVAILABLE)

6. Birdcage Package
ArecentadditiontothefunofAscot,TheBirdcageisdesignedtoprovideafashionable,funandrelax-
ingbasefortheviewingoftheraces.Well,youcan’thavefunwithoutmusicandyoucan’thavefashion-
ablefunwithoutjazz!
AstheBirdcageSponsoryouberecognisedasprovidingthelivejazzbandfortheeveningandwill
receive:
•6ticketstoTheRoyalASScot(value:$900)
•LogoplacementinallpromotionandeventmaterialsrelatedtoRoyalASScot,includingprintand
emailcampaigns,socialmediaplacementbeforeandaftertheevent,andintheeventprogram
•Brandingofthebandstage
•Sponsorshiprecognisedby:
•ThankyoubyMCatthestage
•Onsignageplacedthroughoutthevenue
•Intheeventpresentation(loopedthroughouttheeventondigitalscreens)
• SponsorshipphotoopportunitiesrelatedtoRoyalASScot
PACKAGE VALUE: $8,000 (1 AVAILABLE)
100 Guineas Package
MasterJackeybecamethefirsthorsetowintheGoldCupcollectingaprizepurseof100guineas,
orabout$150.It’safarcryfromcurrentpurseofabout$550,000!
As100GuineasSponsoryouberecognisedastheproviderofthehorseracingcomponentofthe
eveningandwillreceive:
•6ticketstoTheRoyalASScot(value:$900)
•Acomplimentarydinnerforfouratthe2014DarrylSittlerSmart*AssGolfTournamentinthe
GTA(value:$800)
•LogoplacementinallpromotionandeventmaterialsrelatedtoRoyalASScot,includingprintand
emailcampaigns,socialmediaplacementbeforeandaftertheevent,andintheeventprogram
• Quarterpageadintheeventprogram
•Logoplacementonbettingticketsfortheevening(tobeconfirmedbyTurf)
•Sponsorshiprecognisedby:
•ThankyoubyMCatthestage
•Onsignageplacedthroughoutthevenue
•Intheeventpresentation(loopedthroughouttheeventondigitalscreens)
•SponsorshipphotoopportunitiesrelatedtoRoyalASScot
PACKAGE VALUE: $10,000 (1 AVAILABLE)

7. OTHER SPONSORSHIP OPPORTUNITIES
Royal Enclosure Sponsor
• 4 tickets to The Royal ASScot (value: $600)
• Recognition as a donor in the event program
• Listing in the donor recognition section of the event website
• Sponsorship recognised by:
• On signage placed throughout the venue
• In the event presentation (looped throughout the event on digital screens)
Package Value: $5,000
Friends of SCC
FriendsofSCCwillberecognisedwith:
•2ticketstoTheRoyalASScot(value:$300)
•Listinginthedonorrecognitionsectionoftheeventprogram
•IdentifiedasaFriendintheeventpresentation
(loopedthroughouttheeventondigitalscreens)
PACKAGE VALUE: $1,000

8. On November 6, 2013 Screen Colons Canada and NHL Hockey Hall of
Famer Daryl Sittler will host an intimate fundraising event called The
Royal ASScot. Not to be confused with the posh horse racing event
held at Ascot, UK, The Royal Ascot, and this Royal ASScot is all about
your bottom. With a little bit of cheek and a lot of humour the Royal
ASScot aims to highlight the seriousness of colorectal cancer in a
light-hearted way.
The Royal ASScot will mark the end of the T.O. Top Bottom contest to
raise awareness of colorectal cancer. The event showcases the
announcement of Toronto’s “top bottom” – a local community leader
Torontonians voted best among them.
Screen Colons Canada needs the support of (Insert Name) to make
this campaign a reality. Our vision for your participation in these
events is ideally through donations and by leveraging your brand’s
status to increase the exposure, and awareness, of: colorectal cancer,
Screen Colons Canada, The Royal ASScot, and the Top Bottom contest.
With support from industry leaders like (Insert Name), Screen Colons
Canada can make colorectal cancer a thing of the past. Colorectal
cancer is 95% treatable if diagnosed early. Yet, 80%of Canadians do
not get tested at all. This has led to an average of over 22,000 new
cases of colorectal cancer being diagnosed in Canada each year.
THE EVENT

10. Our vision for your support:
• Partner with the Top Bottom campaign
• Allow the Top Bottom Campaign to photograph our Top Bottoms in
your clothing
• Donate Approximately 30 pairs of your jeans
• Donate a new pair of jeans to the winner of our event raffle each season
throughout 2014
The T.O. Top Bottom contest challenges Torontonians to review the
profiles of their best and brightest leaders, then cast their vote on whom
they like most. The profiles will be hosted on the Screen Colons Canada
website, though we also envision utilizing your brand’s website to
generate traffic for the Top Bottom competition. We would encourage
The Top Bottoms to wear your clothes for their profile pictures, and at
The Royal ASScot event.
This unique sponsorship idea positions your brand as an industry leader
in preventing colorectal cancer, achieved by a dialogue that is fun and
rooted in tongue-in-cheek humor while still respecting the seriousness of
the subject. It will also generate increased exposure as a result of the
high profile contestants as well as the co-host and NHL Hockey Hall of
Fame inductee, Daryl Sittler.
Participation is not limited to this this alone - Screen Colons Canada and
The Royal ASScot have a number of relevant and customizable
sponsorship opportunities that will maximize your return on investment.
We look forward to the opportunity to discuss (Insert Name)’s level of
participation in this campaign in more detail. We hope that we can count
on your support - your participation will not only increase positive public
perception of your brand, it will save lives too.
THE VISION