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Consumed by cancer


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Consumed by cancer

  1. 1. Consumed by Cancer A practical way to inform the 21st century about the dangers of cancer *what anyone and everyone needs to know*
  2. 2. • Major Cancer cooperatives like the American Cancer Society (ACS) should turn to internet marketing in order to appeal to a technologically savvy populous. • Cancer is a growing, worldwide epidemic. The World Health Organization (WHO) predicts that global cancer rates of new cancers will increase by 50% from 10 million in 2000 to 15 million in 2020 • According to Dr. David Servan-Schriber, cancer is currently the second leading cause of death in developed countries and among the top three causes of death in Canada and the United States
  3. 3. • Servan-Schriber attributes the pervasiveness and prevalence of cancer in our lives today to 4 major trends if you will • 1) an aging population • 2) world-wide trends in smoking prevalence • 3) infection • 4) increasing adoption of unhealthy lifestyle choices
  4. 4. • When studying the prevalence of cancer, it is essential to note that the public at large is extraordinarily uninformed because, ultimately, they’ve become accustomed to selectively hearing about the dangers of only the major, most prevalent cancers such as : breast, lung, colon, testicular, and/or prostate cancer.
  5. 5. *In order to understand cancer prevention, the populous must first understand cancer. • Understanding that cancer as a disease is a scientific discipline. • ALL PEOPLE have cancer cells in their bodies, but not all develop cancer. Toxic substances present in the environment and food supply ultimately play roles in the appearance of the first cancer cells in organisms and their transformation into more aggressive tumors. • The medical process by which this occurs is known as CARCINOGENISIS • Cancer feeds on sugar. (Consumption of refined sugar has sky rocketed) • The PET scan, commonly used to detect cancer, actually simply measures the areas in the body that consume the most glucose. If an area stands out, cancer is likely the cause.
  6. 6. • Carcinogenesis is the process by which normal cells are transformed into cancer cells by a progression of changes at the cellular level, which ultimately programs cells to multiply uncontrollably. • Carcinogenesis is caused by mutation of the genetic material of normal cells which upsets the normal balance between multiplying and cell death • In a nut shell, all cancers are caused by a series of mutations. Each mutation alters the behavior of the cell to a degree.
  7. 7. While the public at large is uninformed, a knowledgeable, informed portion seeks to inform them! Being more informed and technologically savvy as a society only magnifies the rationale that major cancer cooperatives should and would be more effective in disseminating their message via massive public media platform like You Tube®
  8. 8. In his book AntiCancer, Dr., David Servan-Schribber explicitly remarks that technology has advanced so rapidly that screening for more obscure cancers may in fact be on the horizon. Being more informed and technologically savvy as a society only furthers the justification for major cancer cooperatives utilizing popular multimedia like You Tube.
  9. 9. According to Wiley Library, cancer is the second leading cause of death in children ages 1-14 in the United States and Canada, surpassed only by car accidents. 1284 children died from cancer in 2008 alone. Despite the fact that this number is astronomical, it is 83% fewer deaths than those reported between the years of 1975 and 1977. This statistic ALONE accounts for the significant advances in a technologically savvy world and clearly suggests that current standards and results can be improved via the utilization of an effective marketing campaign such as a marketing campaign through a massive multimedia platform like You Tube.
  10. 10. The dawn is a new day offering new technological remedies such as the You Tube cooperative I have proposed. We might all maintain hope that these technological innovations effectively counter ravenous diseases like cancer.
  11. 11. Works Cited Grunfeld, Eva, Zitzelsberger, Louise, Evans K. William, Cameron, Roy, Hayter, Charles, Berman, Neil, Stern, Hartly. “Better Knowledge Translation for Effective Cancer Control: A Priority for Action.” Cancer Cause Control (2004): 503-510.Jstor.Web. 24 March 2013. "Learn About Cancer." American Cancer Society. N.p., n.d. Web. 26 Mar. 2013. <>. Marshall, Jessica. “Filthy Healthy: The cancer hygiene hypothesis” New Scientist. 1/12/2008, Vol. 197 Issue 2638, p34-37. Web. 7 February 2013. Seigel, Rebecca, MPH, Deepa Naisahdham, MA, and Jamal Ahmedin, DVM,PhD. "Wiley: Wiley Online Library." Wiley: Wiley Online Library. N.p., 4 Jan. 2012. Web. 12 Apr. 2013. <>. Servan-Schreiber, David. Anticancer: A New Way of Life. New York: Viking, 2008. Print. Sittig, Dean F. "Potential Impact of Advanced Clinical Information Technology on Cancer Care in 2015." Cancer Cause Control (2006): 813-20. Jstor. Web. 7 march 2013.