this is project report on demonetization .

1. 1
GL BAJAJ INSTITUTES OF MANAGEMENAT &
RESARCH
PROJECT REPORT
ON
“Survey on effect of Demonetization”
Submitted to
Dr. Hamalate bhat
By
1. ROHIT KUMAR

2. 2
C
A Report Submitted for Internal Evaluation Of
MTIC Subject of PGPM Program in GLBIMR
Greater Noida
Date of Submission: 18 April 2017

3. 3
DECLARATION
We, Rohit kumar, Pranav Pandey, Moqueem Ahmad khan, Suraj Agrahari,
hereby declare that this projectwork entitled” “A SURVEY ON EFFECT OF
DEMONETIZATION is our original work.
We further declare that this report is based on the information collected by
our team and has not been submitted to any other university or academic
body.
1. ROHIT KUMAR
2. PRANAV PANDEY
3. MOQUEEM AHMAD KHAN
4. SURAJ AGRAHARI
Date: 18 April 2017

4. 4
ACKNOWLEDGEMENT
We take this opportunity to express our profound gratitude and deep regards to
our guide Dr. Hamlata Bhat for her exemplary guidance, monitoring and
constant encouragement throughout the course of this report. The blessing, help
and guidance given by her time to time shall carry us a long way in the journey
of life on which we are about to embark.
Lastly, we thank almighty, our friends, respondents, teachers and other known
and unknown person for their constant encouragement without which this
assignment would not be possible.
1. ROHIT KUMAR
2. PRANEV PANDEY
3. MOQUEEM AHMAD KHAN
4. SURAJ AGRAHARI
PLACE: GREATER NOIDA
DATE: 18 APRIL 2017

5. 5
CERTIFICATE
this is to certify that Mr./Ms. …………………………………… has successfully
completed the project work on the title SURVEY ON EFFECT OF
DEMONETIZATION in partial fulfilment of requirement for the award of POST
GRADUATION DIPLOMA IN MANAGEMENT prescribed by the GL BAJAJ
INSTITUTE OF MANAGEMENT AND RESEARCH.
This project is the record of authentic work carried out during the academic
year (2016-2017).
Date: Signature of Supervisor
Name of Guide:
Designation:
Institution Address:

6. 6
Table of Contents
Title Page No.
1. ABSTRACT
7
2.OBJECTIVES OF THE STUDY 8
3. Methodology 9
4.QUESTIONNAIRE FOR SURVEY
10-12

7. 7
ABSTRACT
What is the Project about ?
• Demonetization is a highly researched field in marketing. Having its roots
in psychology and the source credibility of communication it has come
up a long way since the early research was done in seventies. In this
paper we try to address the Demonetization of public behavior. From
the analysis we have tried to see whether Demonetization has an effect
on brand personality & image and impact on consumer buying behavior.
The study is supposed to generate research interest because of its
novelty of idea.

8. 8
OBJECTIVES OF THE STUDY
• This project is based on the comparative study of demonetization
towards public impact on demonetization.
• objectives of the study are:
• does demonetization work and how does it work ?
• to know the influence of demonetization on the publc purchase decision.
• to study the impact of the demonetization on effective brand
management and evaluate associated factors that contribute to the success
or failure of the human life.

9. 9
Methodology
This study will involve secondary as well as primary information
information by conducting literature review. The materials used include texts,
journals and articles within a period of last one decades Also primary research
has been used in the form of survey. Sample size was approximately 70 . Simple
random sampling has been applied.This will help in finding out what has been
researched by other scholars especially the factors that lead to celebrity’s
influence on audience. It will also examine the effect of Demonetisation in
advertisement on public habits.

10. 10
QUESTIONNAIRE FOR SURVEY
1 .Do You Think That Black Money Exists In India?
• Yes
• No
2. Do you think the evil of corruption and black money needs to be fought and
eliminated?
 Yes
 No
3. What Do You Think Of The Modi Government’s Efforts Against Corruption
So Far?
• Very Good
• Scale Of 1 To 5 – Outstanding
• Good
• Ok
• Useless
4. What do you think Of the Modi Government’s Move of Banning Old ₹ 500
& ₹ 1000 Notes?
• Great Move In The Right Direction
• Good Move
5. Do You Think Demonetisation Will Help In Curbing Black Money,
Corruption & Terrorism?
• It Will Have An Immediate Impact
• There Will Be Impact In Medium To Long Term
• Minimal Impact

11. 11
• Don’t Know
6. Do You Believe Some Anti-Corruption Activists Are Now Actually
Fighting In Support Of Black Money, Corruption & Terrorism?
• Yes
• No

12. 12
7. What Is Your Age?
• 10-18
• 10-18
• 25-40
• 40 Above
8. What Is Your Profession?
• Student
• Employed
• Business
• Unemployed
9. What Is Your Gender?
• Male
• Female

13. 13
1. Do you think that black money exists in India?
Row Labels Frequency Precentege
yes 49 70
no 21 30
Grand Total 70 100
In our research we found that out of total respondent (70), 70% of the respondents are yes,
We further reveal that maximum of the respondents belong from no in our study.
yes
70%
no
30%
PERCEPTION OF BLACK MONEY

14. 14
87%
13%
Total
yes
no
From the above diagram it is observed that there are 87% general public believes that the
evil of corruption and black money needs to be fought and eliminated but 13% are oppose of
this situation.
2. Do you think the evil of corruption and black money needs to be fought
and eliminated?

15. 15
0
5
10
15
20
25
30
VERY GOODB. SCALE OF 1 TO 5 – OUTSTANDINGC. GOOD OK USELESS
26
21
10
5
8
AxisTitle
Axis Title
Total
Total
Row Labels frequency %
verygood 26 37.14286
b. Scale Of 1 To 5 – Outstanding 21 30
c. Good 10 14.285
Ok 5 7.142857
Useless 8 11.42857
Grand Total 70 100
3. What do you think of the Modi Government’s efforts againstcorruption so far?

16. 16
4. What do you think of the Modi Government’s move of banning old ₹ 500
& ₹ 1000 notes?
Row Labels frequancy %
Great move in the right direction 21 54.28571
Good move 11 30
Will make no difference 38 15.71429
TotalGrand 70 100
21, 30%
11, 16%
38, 54%
Total
Great move in the right
direction
Good move
Will make no difference

17. 17
5. Do you think demonetisation will help in curbing black money,
corruption & terrorism?
Row Labels frequancy %
a.It will have an
immediate impact 35 50
b. There Will Be Impact
In Medium To Long
Term 17 24.28571
c. Minimal Impact 10 14.28571
d. Don’t Know 8 11.42857
Grand Total 70 100
35, 50%
17, 24%
10, 14%
8, 12%
Total
a.It will have an immediate
impact
b. There Will Be Impact In
Medium To Long Term
c. Minimal Impact
d. Don’t Know

18. 18
6. Do you believe some anti-corruption activists are now actually fighting in
support of black money, corruption & terrorism?
respondent frequancy %
yes 55 78.57143
no 15 21.42857
Grand Total 70 100
yes no
Total 55 15
55
15
0
10
20
30
40
50
60
AxisTitle
Axis Title
Total
Total

19. 19
7. What is your age?
Row Labels fre %
b. 10-18 52 74.28571
c. 25-40 13 18.57143
d. 40 Above 5 7.142857
Grand Total 70 100
74%
19%
7%
Total
b. 10-18
c. 25-40
d. 40 Above

20. 20
8. What is your profession?
Row Labels frequancy %
a. Student 43 61.42857
b. Employed 19 27.14286
c. Business 7 10
d. Unemployed1 1.428571
Grand Total 70 100
a. Student
62%
b. Employed
27%
c. Business
10%
d. Unemployed
1%
Total
a. Student
b. Employed
c. Business
d. Unemployed

21. 21
9. What is your gender?
Row Labels frequancy %
male 54 77.14286
female 16 22.85714
Grand Total 70 100
male
77%
female
23%
Total
male
female

22. 22