One of the appropriate basics of organizational behavior.

1. Learning, Personality, Attitude, Pestel Analysis of
DBGI
Presented By : Rohit Arora

2. Learning
 Meaning : Learning is the modification of behaviour through practices,
training or experience. It is an input in individual behaviour.
 Four theories explain how learning takes place.
The four models are :
Classical conditioning
Social learning
Cognitive learning
Operant conditioning

3. Classical Conditioning : Classical conditioning states that an event, repeated
several times, evokes desired response.
By – Ivan Pavlov
Operant Conditioning : Operant conditioning, also called instrumental conditioning,
refers to the process that our behaviour produces certain
consequences and how we behave in the future will depend on
what those consequences are. By – B.F. Skinner
Cognitive Learning Theory : Cognitive theory of learning is a broad theory that explain
thinking and differing mental processes and how they are
influenced by internal and external factors in order to prod
-uce learning in individuals. By – Edward Tolman
Social Learning Theory : Bandura’s social learning theory posits that people learn from one
another, via observation, imitation, and modelling. By – Albert Bandura

4. Principles of learning used in an organization
Principles of learning are highly useful for trainer in order to impart maximum knowledge and skills to the
trainees.
Major learning principles are as follows :

5. Personality
Meaning : Personality refers to the attributes of an individual which make him
or her different from others.
O
C
E
A
N
Openness
Neuroticism
Agreeableness
Extraversion
Conscientiousness
Traits of
Personality

6. Major Personality Attributes
• Locus of Control : locus of control is one of an individual’ s code of conduct. People can be grouped into
two categories i.e., internals and externals respectively.
• Machiavellianism : Machiavellianism is being practical, emotionally distant, and believing that ends
justify means.
• Self-Esteem : Self-Esteem is directly related to the expectations of success and on-the-job satisfaction.
• Self-Monitoring : Self-monitoring is the capability of regulating one’ s behaviour according to social
situations.
• Risk Taking : Generally, managers are reluctant on taking risks. However, individual risk taking inclination
affects the bulk of information required by the managers and how long it takes them to make decision.

7. Application Of Personality In workplace Or In An Organization
Personality is the combination of characteristics or qualities that forms a person’s unique identity.
Role of personality in workplace.
Creativity
Production
Teamwork
Retention

8. Attitude
Meaning : Attitude refers to beliefs, feelings and action tendencies of an
individual or group of individuals towards objects, people and ideas.
Three components of attitudes
Affective Cognitive
Behaviour

9. Attitude Must Be Positive
Functions Of
Attitudes
Value expression
Knowledge
Ego defensive
Adjustment

10. Attitude relevant for organisational behaviour
The employee attitudes towards the organisation :
Job Satisfaction
Organisational Commitment
Job Involvement
Job satisfaction reflects the extent to which employees find gratification or fulfilment
in their work. Job satisfaction of an employee such as personal factors like an
employee’s needs and aspirations, group and organisational factors like relationships
with co-workers and superiors, working conditions, work policies, compensation, etc.
Organisational commitment of employees is a strong force for organisational
effectiveness. Organisational commitment, also known as employee loyalty to
organisation, is the degree to which an employee identifies with the organisation and
wants to continue actively and meaningfully participating in it.
Job involvement is the degree to which employees immerse themselves in their jobs,
invest time and energy in them, and view work as a central part of their overall lives.

11. Pestle Analysis
Meaning : A Pestel analysis is a framework or tool used by marketers to analyse and
monitor the macro environment factors that have an impact on an organisation.
Pestel stands for :
PESTEL
Technological
Legal
Social
Economic
Environmental
Political

12. Pestel Analysis Of DBGI
 Political :. These factors determine the extent to which a government may influence the organisation as well as educational sector.
Like :- AICTE Norms (All India Council For Technical Education)
Indian Regulatory Body
 Economic : These factors states the portfolio, foreign collaboration and cordial amity with other universities and gloried institutions.
Like :- National University of California, USA.
 Social : Social factors all involves the cultural trends, demographics, population growth rate, lifestyle, formal – informal groups, religion and beliefs.
Like :- DBGI population growth rate 5000+ students. (approx.)
Official dress code to enter in the campus.
 Technological : Technological factors pertains to innovation in technology that may affect the operations of the organization.
Like :- ERP Identity (Enterprise Resource Planning) for each and every individual.
 Environmental : These factors include all those that influence or are determined by the surrounding environment.
Like :- DBGI consists the agricultural and medical sector.
DBGI also consists the technological and management sector too.
 Legal : These factors have both internal and external sides. There are certain laws that effect the DBGI environment. The organisation made certain policies that they
have to maintain for themselves.
Like :- Civil Rights = The rights of students to social and political freedom and equality.
Constitutional Rights = Freedom of speech or expression at the collegehouse gate. The first amendment ensures that students for exercising free speech rights.