Kannauj Attar presentation.

1. TRADITIONAL ORGANIC PERFUMES
Attar
Kannauj, Uttar Pradesh

2. Glossary
TOPICS INCLUDED
History of Attar
Procurement of Attar's Raw Material
Problems And Challenges in Procurement
Procedure of Making Attar
Exported to Countries
Data Presentation with Analysis
Trade Bloc/Documents or Procedure
Competitors
Cultural and Traditional Influences
What Attar Future Looks like ?
Gallery
Conclusion

3. How Kannauj became the
"Attar Capital" of India ?
History of Attar is directly associated with Kannauj.

4. ANCIENT TIMES
1999
TIMELINE OF ATTAR
A brief history between Attar and Kannauj
References are found
in Charaka Samitha,
an ancient Sanskrit
text on AYURVEDA.
1526
Oldest aromatic plants
was found. Location is
now in Pakistan.
Got famous in Mughal
Empire. Emperors
used to bath in 150
types of scents.
4000 BC
Attar Capital of India
with over 80000
habitants involved in
Attar production.
PRESENT
606-647 AD
Kannauj gets GI tag
for Attars being
produced in the city.
Kannauj became
popular for Natural
Attars during
Vardhana Dynasty.

5. How Raw Material is Obtained
for Attar Manufacturing ?
Types of materials required for Attar manufacturing.

6. WHAT YOU NEED TO KNOW
Product Procurement is as simple as it can be
because of the nature's influence.
Flowers are grown, picked and supplied to
distilleries from nearby farms.
Main suppliers : Aligarh and Hathras (UP), Ganjam
(Orissa) and Saffron (Jammu & Kashmir)

7. Flowers
Gulab (Rose)
Henna
Mogra (Jasmine)
Mitti
Speciality of Kannauj's
Perfume industry.
Known as "Attar Mitti"
Manufactured from
pieces of baked pottery.
They are Fragile and
include Saffron, Musk.

8. What Challenges do they face?
Affordability
Raw materials used are highly expensive. eg. Sandalwood oil.
Availability
Sandalwood oil is not easily available due to its ban.
Pricing
Quality of flowers and sandalwood oil makes the attar very
expensive.

9. PROCEDURE OF MAKING ATTAR
1
Flowers plucked
before sunrise.
2
Petals being put into
metal vessels.
3
Water Poured and
vessel sealed with a lid.
4
Distillation begins
7
Attar sucked into
syringe, to be poured
in glass bottles.
6
Attar is collected from
other end of the tube.
5
Vessel heated from
bottom.
Pictographic process is on next page.

10. 1 2 3 4
7 6 5

11. INDIA'S SHARE
71.65%
Top exporter of Attar in
the world.

12. Top Consumers of
Kannauj Attar
20 Indian companies export
Kannauj Attar.
Exported to : UAE, UK, USA, Iran, Iraq,
Singapore, Australia, Saudi Arabia,
France, Oman, Qatar, etc.

13. UAE Nigeria Nepal Somalia USA
0.75
0.5
0.25
0
2
0
0
9
2
0
1
0
2
0
1
1
2
0
1
2
2
0
1
3
2
0
1
4
2
0
1
5
2
0
1
6
2
0
1
7
2
0
1
8
2
0
1
9
2
0
2
0
25
20
15
10
5
0
Top Countries for Attar Export Export Value of Attar (Yearly)
Values in USD Million Values in USD Million

14. Nhava Sheva Sea
Bombay Air Cargo
Raxaul
Delhi Air Cargo
Tughlakabad
100%
38.2%
21.4%
14.8%
1.9%
Nigeria
Nepal
UAE
USA
Kuwait
New Zealand
Poland
UK
100%
31.2%
13.8%
33.3%
5.9%
5%
1.9%
6.5%
Top Ports for Attar Export Major Countries to Export (2020)
Values in Percentage of USD Million Values in Percentage of Quantities Exported

15. Our Important Findings !
India is the Largest
Exporter of Attar .
Exported to more than
71 Countries.
Total share of top 5
countries is 71.65%.

16. Documents
Required to
Export
IEC (Import Export Code Number)
Performa Invoice
Export Order
Purchase Order from Overseas Buyer
Export Invoice
Export Packaging List based on
purchased order
Certificate of Origin
HTS Code (HS Code of the product)
Food Safety Clearance.

17. How Attar Gets Exported ?
Product Purchased by
Overseas Buyer
Terms & Conditions
agreed Proforma Invoice
Issued.
Export Order and
Purchase Order from
Buyer received.
Insurance will be
arranged for any loss.
Quality Check of Attar.
Proper Packaging &
Crafting is arranged.
Document Preparation to
export Attar.
After Custom Clearance,
Bill of Landing or AWB is
issued.
Required to get Food
Safety Clearance.
Ready to export.

18. France Spain Germany USA Italy India
5,000
4,000
3,000
2,000
1,000
0
India's Competition
FRANCE
SPAIN
GERMANY
UNITED STATES
ITALY
Top 5 Competitors for Kannauj's Attar.
India ranks at 18 in terms of exporting
Attar/Perfumes.
Values in USD Million

19. How our Culture Influences Attar Production or Export and How Environmental
factors are taken into consideration ?

20. CULTURAL/TRADITIONAL INFLUENCES
Kings & Queens were fond of Attars.
Attar is 100% made traditionally.
Made in Copper stills, Coal and wood used for heating.
Also mentioned in Vedas.
ENVIRONMENT FACTORS
Synthetic Perfumes can be replaced.
They have natural aromas made by essential oils.
Light on Skin but Heavy on Pockets.
Attract people who care about environment.

21. What Attar's Future Looks Like ?
Universally Used
Attar is significant in all religions. People of
all communities use Attar.
Shift in Customer Base
Attar's popularity has not declined but
shifted towards Synthetic Perfumes.
Pricing is Important
Major drawback is price factor. Synthetic
Perfumes are affordable than Attar.
Decrease in Market Size
Market has reduced for Attar because of
affordable Synthetic perfumes.

22. What Are People Saying? (Survey)
The success of our Regional
SMEs is that they know their
regional preferences well. To
push global brands, MNCs
need to heavily advertise on
national media which SMEs
can not afford. SMEs can
definitely try niche market.
Their is a general impression that
imported perfumes are stronger
and long lasting. We need to
change our MINDSET that all that
is imported is superior to that of
Indian. We need to upgrade our
Presentation and packaging in
attractive containers.

23. Gallery

24. SO WHAT DO
WE
UNDERSTAND ?

25. What we understand About
Kannauj and its Attar
CONCLUSION
Largest Producer
of Attar
Attar is more than
6000 years old
Only manufacturer
of Attar Mitti
Future is Fragrant
and Vibrant
Expensive
Total share in
export is 71%
Difficult to acquire
Sandalwood oil
Light on skin and
environment friendly

26. THANK YOU !
The Team
Behind It All
Name Roll No. Contribution
411
412
413
414
415
416
417
418
419
420
Nirav Singh
Palak Singh
Prapti Singh
Rohan Singh
Ved Singhania
Yaana Siroya
Ayaan Sisodia
Sanidhya Somani
Mohd. Miraan Sopariwala
Devanshi Srivastava
Future Scope
Left the college
History/Cultural
PPT/ Images
Problem/Analysis
Competitors
Conclusion
Not contributed
Export/Trade bloc
Procurement

27. Webliography/Bibliography
Kannaujattar.com
The Print Youtube Channel
Google
Enterpreneur.com
ffdcindia.org