1. discovery engagement reaction
Self Awarness
External Influence
People having a problem within a situation,
and they figure out something is wrong
Through knowing outside information
there are ways to make a new environment
less harsh
Acknowledge
Purchase
• Physical bookstore
• Amazon
• Etc
• Share with community + family + friends
• Train newbies
• Post on social media
• Soocial media like Linked-in
• Ted-Talk
Online
• Poster
• Promotion speech
• Public signing
Offline
• Social media, Facebook, twitter, etc.
• Quora, Zhihu
• Ted
• YouTube
VUCA CONCEPT BRANDING
USER EXPERIENCE MAP
THE AUDIENCE
• New to job market
• Freshman in college
• Leaders in a variety disciplines
• This product helps people evolve into a new
environment
VUCA
• V, VOLATILITY
• U, UNCERTAINTY
• C, COMPLEXITY
• A, AMBIGUITY
Shi Yan, Prof. Klinkowstein
fa102B, Social Media and Web Design
User Experience Map