This document outlines a user/customer experience map for a product. It describes the product's audience as including junior job seekers, freshmen, and leaders in various domains. The product helps people adapt to new, ambiguous environments. It also explains that the product was created to address a world characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), as defined by the U.S. Army War College. Customers may encounter the product online through platforms like Ted, Twitter, Facebook, and LinkedIn or offline through posters, ads, and public speeches.

1. Yan Shi
Audience
User / Customer Experience Map
• The junior in job market
• Freshman
• Leaders in various domain
• This product is more like a metaphysical concept,
helping people involve into a new environment

2. Yan Shi
About the Product
User / Customer Experience Map
• VUCA, volatility, uncertainty, complexity, ambiguity
• The notion of VUCA was introduced by the U.S.
Army War College to describe the more volatile,
uncertain, complex and ambiguous multilateral
world
• Used in emerging ideas in strategic leadership that
apply in a wide range of organizations

3. Yan Shi
Encountering the Product On-Line (indicate
Consideration, Use, Post-Use)
User / Customer Experience Map
• Ted
• Twitter
• Facebook
• Linked-in

4. Yan Shi
Encountering the Product Off-Line (indicate
Consideration, Use, Post-Use)
User / Customer Experience Map
• Poster
• Ads on Press
• Speech in public