Essential Social Media for Solo-Preneurs

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Monica Danna, colab; and MaryBeth Davison Smith on how to use social media to rock the airwaves and still have a life.

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Essential Social Media for Solo-Preneurs

  1. 1. Lead ^Join The Conversation Monica Danna, COLAB, @cosmopolitician Mary Beth Davison Smith, Feldenkrais Center Of Houston, @divamover
  2. 2. MaryBeth Davison Smith Monica Danna@divamover @cosmopolitician hello.
  3. 3. 15th Century Europe
  4. 4. 1450 Germany Johannes GutenbergInvention of the Printing Press Protestant Reformation 2004 Harvard Mark Zuckerberg Invention of the Facebook Social Media Revolution
  5. 5. But don’t worry.It’s not about thetools...
  6. 6. (just follow the yellow brick road.) ...it’s about telling YOUR story
  7. 7. • You’re still the expert on your business• ...and it’s still Marketing• Pieces of the Pie: Public Relations, Advertising, Social Media
  8. 8. It’s a Cocktail Party(nice to meet you.)
  9. 9. Matching the Means• How is your audience currently receiving their information?• Traditional Media: Newspaper, TV, Books• New Media: Email, Twitter, Facebook, Blogs• Collaborative Media: Word of Mouth• Provide multiple, familiar, streamlined, efficient means for them to receive your message• Delivery method reflects upon your brand
  10. 10. Engagement vs. Promotion• The Torpedo Business Card• Seek out audience through creative engagement • Audience characteristics, other interests • Provide complementary information • Listen and Respond • Don’t Use New Media in an Old Media stratgey
  11. 11. Your Social Salesforce• Empower your supporters to spread your message• Content Management Systems• RSS Feeds & Shareable Content• Beef up your SEO• Viral Potential• Make it EASY for your supporters to share your message
  12. 12. Why I Use Social Media• Low level of public awareness of brand• Subtle effects, unpopular but necessary message.• Crummy business model.
  13. 13. Tips on Managing Data• Mobile (iPhone, Blackberry, Android)• FeedReader (Google Reader, Bloglines, Brower-based)• Aggregator Tools (TweetDeck, HootSuite)
  14. 14. The conversation has begun. {don’t just join it...} LEAD IT.
  15. 15. ConnectMonica Danna@cosmopoliticianmonica.danna@gmail.comMaryBeth Davison Smith@divamovermove@houstonfeldenkrais.com Download presentation: www.slideshare.net/IABCHouston
  16. 16. Questions?

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