Purposive Communication 1 week

1. Purposive
Communication
September 1, 2023

2. Communication and Globalization
•closely intertwined concepts, and
purposive communication plays a
significant role in navigating the
complexities of our interconnected
world.

3. Communication
•the process of exchanging
information, ideas, thoughts, and
feelings between individuals or
groups.

4. Globalization
•refers to the increasing
interconnectedness and
interdependence of nations and
cultures around the world.

5. Purposive Communication:
•is intentional communication with a
specific goal or purpose in mind. It is a
strategic approach to convey messages
effectively to achieve desired outcomes.

6. Key considerations for purposive
communication in the context of globalization:
•Cultural Sensitivity: Understand and respect
cultural differences when communicating globally.
What might be acceptable or effective
communication in one culture may not be in
another. Cultural awareness and sensitivity are
essential for successful global communication.

7. Key considerations for purposive
communication in the context of globalization:
•Language Proficiency: Language is a powerful
tool for communication. Being proficient in the
language(s) of your audience is vital. Additionally,
consider the nuances of language, dialects, and
idiomatic expressions that may vary across regions.

8. Key considerations for purposive
communication in the context of globalization:
•Media and Technology: In a globalized world,
communication often occurs through various
media and technology platforms. Choose the
appropriate channels for your message and adapt
your content to suit the medium, whether it's
written, spoken, visual, or digital.

9. Key considerations for purposive
communication in the context of globalization:
•Adaptability: Be flexible and adaptable in your
communication style. Different situations may
require different approaches. Recognize the need
to adjust your message and tone to fit the context
and audience.

10. Key considerations for purposive
communication in the context of globalization:
•Global Issues: Stay informed about global issues,
trends, and events. Being aware of the broader
global context can help you frame your
communication effectively and respond to global
challenges.

11. Key considerations for purposive
communication in the context of globalization:
• Networking: Building a global network can be
invaluable for purposive communication. Establishing
relationships and connections with individuals and
organizations around the world can open up
opportunities for collaboration and information
exchange.

12. Summary
• Communication and globalization are inextricably linked, and
purposive communication is the intentional and strategic use of
communication to navigate the challenges and opportunities
presented by globalization. By considering cultural sensitivity,
language proficiency, adaptability, global issues, networking,
ethics, and goal clarity, individuals and organizations can
communicate effectively in a globalized world.

13. Key considerations for purposive
communication in the context of globalization:
•Goal Clarity: Clearly define your communication
objectives. What do you hope to achieve with
your message? Whether it's building a global
brand, negotiating international agreements, or
fostering cross-cultural understanding, knowing
your goals is essential.