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Communication and Entertainment


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A presentation on what is communication and entertainment and the common modes of the two. It describes the overlap between the two in today's world.

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Communication and Entertainment

  2. 2. Team Members<br /><ul><li>SakhiSinghal
  3. 3. SaveraAggarwal
  4. 4. ShikshaChaturvedi
  5. 5. ShilpaMalhotra
  6. 6. ShivaniDatta
  7. 7. Shretima Gupta
  8. 8. ShvetaMalik
  9. 9. ShivaliGoel</li></ul>4015<br />4024<br />4031<br />4032<br />4041<br />4047<br />4053<br />4059<br />
  10. 10. Communication<br />
  11. 11. Communication is the art of transmitting information, ideas and attitudes from one person to another. Communication is the process of meaningful interactions between human beings.<br />
  12. 12. Communication Goals<br />
  13. 13. A Brief History..<br />
  14. 14. Entertainment<br />
  15. 15. Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time.<br /><ul><li> It gives life its charm and energy
  16. 16. Highly dependent on the personal </li></ul> choice.<br /><ul><li> Physical and Mental rejuvenation.
  17. 17. Can be highly informative too </li></ul> E.g. Documentaries.<br /><ul><li> Exists in infinite number of forms!</li></li></ul><li>Print Media<br /><ul><li>Average time spent on reading newspaper: 44 mins
  18. 18. Provides detailed news.
  19. 19. More number of news items.
  20. 20. Easy to carry and farthest reach(Both local and urban).
  21. 21. Large influence on the public opinion (Also called as Social Reformer)
  22. 22. Longer span of life as compared to newspapers.
  23. 23. Covers a wide array of topics.
  24. 24. Serves the reader with all the updated news.
  25. 25. Interest specific magazines available.</li></li></ul><li>Television<br />Covering almost 80% of the world population.<br /><ul><li>Most powerful media of mass communication and entertainment.
  26. 26. Commercial ads form most efficient mode of product advertisement.
  27. 27. Both informative and entertaining.
  28. 28. Innumerous entertainment choices available for the user e.g.
  29. 29. Drama, Comedy, News, Music, Movies, Educational Programs
  30. 30. Allows intermingling of cultures across various parts of the world.
  31. 31. Platform for a large pool of talent.</li></li></ul><li>Radio<br />People listening to the radio: 27% of total population<br /><ul><li>Oldest form of communication cum entertainment
  32. 32. Huge radio industry with:
  33. 33. 330+ Private FM Stations
  34. 34. Community Radio
  35. 35. All India Radio
  36. 36. Cheapest form of electronic media
  37. 37. Both entertaining and informative due to:
  38. 38. Musical Programs
  39. 39. Governmental Agricultural Programs
  40. 40. News
  41. 41. Live Cricket Commentary</li></li></ul><li>Internet<br />Around 1 billion users across the world.<br /><ul><li>Cheapest and most recent mode of communication and entertainment.
  42. 42. Fastest growing mode of mass media.
  43. 43. Various forms of expression:
  44. 44. Social Networking
  45. 45. Online Phone Calls
  46. 46. Emails
  47. 47. Blog and Vlog
  48. 48. Speak Out Loud
  49. 49. Your Opinion Matters</li></li></ul><li>Mobile Phone<br />More than 5 billion mobile users (72.6% of total population) in the world<br /><ul><li>World’s fastest growing telecom network in India
  50. 50. Smartest mode of communication and entertainment.
  51. 51. Compact size and portable
  52. 52. Enormous range in market fitting every pocket and fulfilling all demands.
  53. 53. Source of Communication:
  54. 54. Calling, Text Messages, Internet Surfing, Emails, GPRS, Various Software..
  55. 55. Source of Entertainment:
  56. 56. Music Players, Camera, Videos, 3G technology, Games, 3D, Touch Screen..</li></li></ul><li>Dance and music<br /><ul><li>Dance is regarded as a form of nonverbal communication 
  57. 57. Takes place between humans and animals too. E.g.</li></ul>bee dance, mating dance.<br /><ul><li>Used as a form of expression, social interaction or presented in a spiritual or performance setting</li></ul>Excellent sources of entertainment.<br />Form the link in Cross-Border communication too.<br />Above the differences of culture and language!<br /><ul><li>May be a verbal or non-verbal form of communication.
  58. 58. Takes place between animals too. E.g. Bird chirping.
  59. 59. Researchers believe that early forms of human language developed from communication through music.</li></li></ul><li>“Entertainment And Communication Go Hand In Hand. Communication Is Basically To Transfer Useful Information. When It Is Transferred In An Entertaining Way, It Is Easier To Grasp And Retains For A Longer Time. Hence When Communication Is Coupled With Entertainment It Is Most Effective.”<br />
  60. 60. In store for future…<br />
  61. 61. THANKS<br />