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Unit 3 language

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Unit 3 language

  1. 1. Chapter 4VerbalCommunication
  2. 2. The Nature ofLanguage• Language is symbolic.• Words have multiple meanings.– Denotative vs. Connotative– Meanings are in people, not inwords• Thought informs language andvice versa.• Language is bound by context.- Competent communication meansunderstanding a situation.
  3. 3. Some Problems withLanguage• Limits of Labeling– Accepting labels may overlookindividual differences.Biased language openly excludes orimplies something negative aboutcertain groups.Non-biased language uses neutraltermsin place of biased language.
  4. 4. Language in Context—Culture• The Cultural Context:– Culture, Words, and Thought• Sapir-Whorf hypothesis: A culture’swords influence thinking.• Linguistic determinism: Languageinfluences how we see the world.• Linguistic relativity: Speakers ofdifferent languages have differentviews of the world.
  5. 5. Language in Context--Media• Mediated contexts– Communication via technologyrequires clear language.– Acronyms and emoticons canenhance, or hinder,communication.
  6. 6. Language in Context--Media• Mediated contexts– Communication via technologyrequires clear language.– Acronyms and emoticons canenhance, or hinder,communication.

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