1. Great design is the first point of communication that speaks on a brand’s behalf. It
should leave a positive impression on the mind of the consumer and create a lasting
loyalty. It evolves and adapts to the fluctuating audience, yet imprints its value in our
lives. Just like Africa, which boasts mineral wealth and spectacular landscapes, our role
as designers is to be creative architects that exposes tthe value of these brands.
Corporate Identity and Brand
design Brochure design Print
& digital advertising design
Billboards Banners Posters
Packaging design Animated
Powerpoint Presentations
Magazine Publishing Packaging
design Adobe Editable Form
design Packaging design
Infographics Theme Party Events
contact me on
Cell: 073 139 5010 or email
dineom.mokgoasi@gmail.com
Brand Architect
Mokgoasi
Senior Art Director
Design Portfolio
With over
10 years
of creative
expression on
a digital canvas,
the graphic
design journey
is an infitite
process.
To decipher it
is my greatest
passion.
My journer a
graphic designer,
has allowed me to
work for prestigious
companies
such as:
• Graphicor
• Cut to Black Media
• Blink Magazine
• IT Web
• PIE Magazine
• Entrepreneur
Media SA and
Thinksales
Corporation
My experience and
expertise are in Print
design. However I’m
currectly aquiring
web development
and coding skills.
Once I’ve completed
my online courses,
not even the sky is
the limit.
10+
years
Dineo
2. Brand Architect
PURPLE CREEK
FOUNDATION PTY (LTD)
Corporate Identity: Logos
(PTY) LTD
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6. Brand Architect
Versatile Layouts
It’s been a tough, busy year, but as 2012 draws to a close, isn’t it time to
treat yourself? Unwind and enjoy the finer things in life with Entrepreneur’s
collection of premier brands. These must-haves for the new year include a
cutting edge luxury MPV sports car, premium wines and whiskies and high-
performance electronics. Go on, indulge yourself, you’ve earned it.
at your finger tips
december 2012 entrepreneurmag.co.za | 13
premier brands
Brands of
distinction
special advertising feature
Entrep 81 Dec BOD 2012-new 13 11/12/12 4:00:55 PM
14 | entrepreneurmag.co.za december 2012
brands of distinction
The making of a
legend
n Attaining the exceptional
ernie els’ life has mirrored a passion for excellence, which has been clearly
reflected in his outstanding sporting achievements. His focus, discipline and
commitment have been the foundation of his success. these factors are evident
in his quest to produce premium wine, which is an art form of a different kind.
Passionate origins
on the slopes of the
Helderberg mountain in
stellenbosch nestles the ernie
els wine estate. through
his many travels around the
globe, els has been exposed to
and appreciated some of the
world’s greatest wines. these
are experiences he brought
home when choosing to
become a winemaker himself.
With the estate founded over
a decade ago, els approaches
winemaking like he has
approached everything else in
life: with passion, flair and a
dedicated focus on excellence.
Taste the
experience
the ernie els wine estate
doesn’t only produce
prestigious wines; its
breathtaking setting is also
home to an unforgettable
visitor experience. Visitors
to the estate can enjoy
the impeccable cellar,
private tastings of rare
wines and fine foods, or
view the trophy room,
which documents els’ finest
golfing achievements.
Rare wines, fine foods and stunning
vistas make the Ernie Els Wines
experience unforgettable.
From legendary golf to award-winning wines, the secret to success lies in
always aiming to be the best.
A winning blend
a shared passion for premium
wines led els and experienced
winemaker Louis strydom to form
a partnership that would produce
multi-award winning wines. today,
the winemaker’s prestigious
portfolio boasts an impressive six
red and two white wines.
The Ernie Els
Signature
a total of eight wines are housed
under the ernie els Wines
portfolio, but the estate’s flagship
wine is the ernie els signature.
originally focused on premier
wines alone, in 2010 the portfolio
was expanded to give ernie els
Wines greater diversity and to
extend its products across a
wider price range.
wernie els wines
Entrep 81 Dec BOD 2012-new 14 11/12/12 2:58:44 PM
8. Brand Architect
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10. Brand Architect
Catalogue Design
16 | entrepreneurmag.co.za december 2012
brands of distinction
Industry pioneers, cultural icons,
innovative engineers and global
thinkers have spearheaded
the Kenwood brand since its
inception in 1947. As more than
just a kitchen name, Kenwood
products have shaped homes
and cultural heritages around
the world by focusing on three
core elements of success:
quality, innovation and cutting
edge design.
Kenwood
The evoluTion
of an icon
At Kenwood, each
product is the
brand’s very own
creation. From the
beginnings of an
idea through to a
brand new kitchen
machine packed
and ready to meet
the customer,
Kenwood is proud
to be master of
every part of the
process.
Delighting customers
Kenwood’s class-leading designs are the result
of people and passion: the Kenwood design and
distribution teams get the most satisfaction from
enhancing the pleasure of cooking for every one of its
consumers world wide. With this focus on delighting
their customers, how could the brand go wrong?
Products for life
all Kenwood products are built to stand the test of time, with only
the best materials chosen to support and enhance each product’s
role in the kitchen. in addition, over six decades have been spent
developing kitchen machines and appliances to improve food
preparation in every kitchen. Kenwood products never go out of
fashion. Great care is taken to develop simple, timeless designs
that will continue to grace kitchens over generations.
Market leaders
respected pioneers in the kitchen
machines and appliances industry,
Kenwood’s well-earned reputation
is based on a commitment to
quality and innovation that has
spanned more than 60 years.
1947
1950 1962
1973 2001
www.kenwoodworld.com
Entrep 81 Dec BOD 2012-new 16 11/12/12 2:56:51 PM
wPicot and Moss
ClassiC time pieCes
The Picot and Moss collection of classic time pieces isn’t just
about distinguished watches. Each finely crafted piece is a classic
masterpiece.
TAG Heuer Boutique VA Waterfront, Cape Town: +27 (0)21 421 8539; TAG Heuer Boutique Sandton City, Johannesburg: +27 (0)11 784 7422
Chopard
Elegant feminine pace
Like the high-speed race for
which it’s named, the Mille
Miglia watch whisks collectors
from one surprise to the next.
A hint of coquetry and charm
The Happy Sport Chrono Mystery
Pink conceals a burning fire beneath
its sombre exterior. Like a blackberry
bursting in the mouth and releasing
a delicious tangy taste, it reveals its
underlying feminine side in subtly
glamorous touches.
Sporty and
sophisticated
An instrument
clearly cut out
for competition,
the new Mille
Miglia limited
edition range is for true
connoisseurs of classics.
When legacy meets luxury
The Carrera Pan Americana, a racing
legend from the 1950s, was the perfect
name for Tag Heuer’s most ambitious
creation to date. The elegant simplicity,
purity and sobriety of the optimised dial
design made the Carrera a huge success
and launched a golden era of creativity
and innovation for the brand. Today, the
men who wear the Carrera Calibre 1887,
like Leonardo DiCaprio, have no reason
to show off. They know who they are and
what they want. They epitomise class
and elegance. Masters of the fastest
pace, they never rush. They take their
time. They control every moment.
tag heuer
Frederique Constant
Magic in movement
Inspired by the magical
universe of classic
and vintage cars,
this limited edition
celebrates the 24th
edition of La Carrera
Panamericana race.
A masterpiece
More than just a watch,
these fine timepieces
have been developed
with passion to
reflect the values and
aspirations of today’s
woman.
Inspired by the moon
Exposed through a see-
through case back, this
classical model is ultra
clean and functional. The
watch is presented on a
hand-sewn leather strap
as well as on a sporty-
elegant stainless steel
bracelet.
Picot and Moss: +27 (0)11 669 0500
www.picotandmoss.co.za
Frederique
Constant
Moon Timer
Frédérique Constant
Limited Edition
Black Beauty, Double Heart
Beat Collection
Boutique Haute Horlogerie (Audemars
Piguet Chopard), Hyde Park:
+27 (0)11 325 4119; Chopard Boutique, VA
Waterfront, Cape Town: +27 (0)21 421 4296
Mille Miglia
Chrono Lady
Mille Miglia
GMT Chrono
2012
Happy Sport
Chrono Mystery
Pink
BrAnDS of DISTInCTIon
DECEMBEr 2012 entrePreneurMag.co.za | 15
Entrep 81 Dec BOD 2012-new 15 11/12/12 2:55:07 PM
december 2012 entrepreneurmag.co.za | 19
brands of distinction
Private blends
and treasured
whiskies
the origins of Platinum
Label™ can be traced
back to the earliest days
of the Walker family
business when the
family and subsequent
generations of master
blenders crafted ‘private
blends’ for favoured
customers, directors of
the company and for
exclusive gatherings.
these treasured whiskies
have only ever been
shared with a select few
at special occasions.
Celebrating life, every day,
everywhere, responsibly.
GoinG platinum
Johnnie Walker® platinum label™
After almost two centuries of luxury scotch whiskies, Johnnie
Walker has set a new milestone by going platinum. In the country
that holds the world’s largest platinum reserves, it’s only fitting that
South Africans can now enjoy a new, smooth kind of platinum in the
premium label’s most precious, private 18 year old blend.
Unparalleled pleasure
for those who know what they want in life –
especially from their whiskies – this is a blend
like no other. intense, smooth and contemporary,
Johnnie Walker® Platinum Label™ is crafted from
some of Johnnie Walker’s most treasured whiskies.
Exclusive and intimate
inspired by the idea of ‘private blends’ created for
special occasions, Johnnie Walker master blender,
Jim beveridge, has crafted Johnnie Walker®
Platinum Label™. this exclusive, contemporary
and progressive blended scotch Whisky has been
created for discerning whisky drinkers to enjoy at
their own exclusive and intimate gatherings.
brands of distinction
december 2012 entrepreneurmag.co.za | 19
Entrep 81 Dec BOD 2012-new 19 11/12/12 3:08:01 PM
18 | entrepreneurmag.co.za december 2012
brands of distinctionbrands of distinction
Ideas happen to everyone.
Make more of your ideas.
Enhanced Handwriting
send handwritten notes via
email. With the s Planner, you
can hand write notes or memos
to yourself. You’ll never miss
your paper planner.
Simply amazing Expression Tools
Easy Clip
click. trace. clip. send.
that’s all it takes to include
what you want in email,
messenger, s note, and
scrapbook.
Enhanced S Pen/S Note
more writing tools and note
pad templates to always
match your creative style.
Photo Note
add personalised handwritten
notes on the back of your
photos to help capture the
moment.
The new Samsung Galaxy Note II is power and
performance at its best, designed with a high-speed
processor, long-life battery and all the apps and
functionality you need to unleash your creativity.
Air View
conveniently
and quickly
browse your
pictures without
having to open
any folders. air
View saves you
time, energy, and
makes it easier to
manage your life’s
contents.
Easy tasking in
one view
Don’t settle for app-to-
app switch functions.
True multi-tasking is
the backbone of its
productivity features.
Pop Up Note
conveniently write
down directions,
phone numbers,
and other
information while
on a call. Pop Up
note will intuitively
open when you
pull out the s Pen
during a call.
SamSuNG NoTe II
Perfect viewing
exPerience on-the-go
Quick Command
sending an email, calling or sending a
text message to your friend, sharing
the meeting location and so many other
things have never been easier. Just
write your command on the pad.
Entrep 81 Dec BOD 2012-new 18 11/12/12 2:57:52 PM
60 | entrepreneurmag.co.za december 2012
{start-ups}{start-ups} {start-ups}
R
eed says: “many small businesses don’t
understand what their business oppor-
tunities are. they haven’t really under-
stood what’s needed in the market.” a
reason for this, she says, is a lack of understanding of how
to research market needs. If you don’t understand what the
market opportunity is, how do you position yourself to take
advantage of that opportunity?
pavlo phitidis, ceO and co-founder of aurik business In-
cubator, says you cannot craft a business without engaging
your customers to understand how they buy, what value they
perceive you have to offer, what price they will be prepared
to pay, what terms and conditions of trade they are happy
to engage with you on, and what features and adaptations
your service or product needs to have in order to compete
with other sources. “unless you undergo that activity before
you start, your idea is nothing more than a fantasy. You’re
guaranteed to fail on the first turn,” phitidis says. His ad-
vice is to identify 20 customers before you launch the busi-
ness and to test your service or business with them. craft
your service or product as close to their needs as possible.
according to phitidis, in the first three years it’s important
to understand what business you are in, who your customers
are and have proof of concept. “90% of your activity should
focus on finding a market and crafting a product to suit that
market,” he says.
Selling
everything
to everybody
pHItIdIs saYs tHat the way to avoid
failure in the face of risk is to practice
foresight. If you can’t practice foresight based
on experience, use your imagination and a good
analytical process. If you can’t do that, make contact
with people who can act as a sounding board for
you and talk through the various scenarios that may
face an initiative you undertake in your business. He
says it’s necessary to shed light on the road ahead
of you. “the ditch will be there, but you can change
into four-wheel drive and move around the ditch.”
Further, phitidis says failure can be driven by the
external environment. For example, an earthquake
in Italy could collapse the factory that produces the
product you sell to customers. Or it could affect
your customer’s operation and their ability to
pay you.
Failure to
mitigate
risk
Early last year, the South African
public welcomed the launch of low
cost airline, Velvet Sky, as a new
competitor in the domestic aviation
sector. The airline offered afford-
able fares on popular local routes
when it started flying in March
2011.
Failing in public
However, 11 months later the
carrier was grounded and found itself
unable to pay the nearly R100 million it
owed creditors. Making matters worse,
passengers booked on Velvet Sky were left
stranded at the airports and unsure about
whether or not they would be refunded (a
fate shared by 1time customers when the
airline also filed for bankruptcy in
November). The court later rejected the
Why is it that you only supply one product? From
one country? produced by one factory? the external
environment has hundreds of activities that could
cause major stress and risk for a business, and lead
to its failure. read the news, keep in touch with
what’s happening in your industry, spend time with
your customers and at all costs avoid getting too
comfortable, phitidis advises.
pavlo
says As an entrepreneur you should always
be thinking about risk mitigation.
22
Velvet sky’s inaugural flight
33
Entrep December 2012 Start-ups Feauture.indd 60 11/12/12 10:49:58 AM
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december 2012 entrepreneurmag.co.za | 61
{start-ups} {start-ups}
“don’t accelerate the growth of your business until you have built underlying systems to
deliver that growth,” phitidis says. he adds that if you do find a market and it responds to you,
and you suddenly accelerate the growth of the business but you can’t deliver, the damage to
your reputation and brand will lead to your failure.
ed hatton, owner of the marketing director, agrees that sometimes a company grows faster
than what it can sustain. hatton says entrepreneurs might be inundated with sales, yet they
find themselves in a situation where they can’t pay the bills.
Growing
too
quickly
another point of failure, says phitidis, is the way you
decide to build your business. “If you build it in such a
way that you are the centre of the business and that
without your presence running and operating the busi-
ness day-to-day it collapses, you are doomed to fail.”
You need to ask: how will my business run without me?
as an entrepreneur, if you start a business without the
intent of building systems in the business and rapidly
identifying people who can operate those systems for
you, you are subjecting yourself to massive future fail-
ure, argues phitidis.
A
llon raiz, founder and ceo of
raizcorp, says entrepreneurs
may fail due to a lack of cer-
tain skills – but adds that
skills can be learnt. “I never had excel skills or
speaking skills, I went out and got other people
to give them to me.” raiz explains that he went
on courses and got help from friends because
he understood that he needed certain skills. he
adds: “We have many deficits, but it’s about fill-
ing those deficits with skills.”
reed says a common misconception is that
you think you can fix a car, therefore you can
run a business. “We tend to think that because
we have the skill we can do the work,” she says.
It’s not only important to have a skill in the
industry, but also to show leadership. “some
people have more passion and lateral think-
ing than others. but everybody with the right
grooming can learn to think more laterally,”
she adds.
according to phitidis, one of the biggest
causes of failure is when one of the most vital
ingredients of entrepreneurship in the start-up
phase is lacking; this could be passion, enthusi-
asm or optimism. “optimism is an energy that
says the world and the future will be better if
I do this; it ignites me to create the business.”
he says passion is the fuel that helps you over-
come the numerous obstacles you will face
before making your first sale. enthusiasm, he
explains, is the veil of delusion that you have to
have to keep bashing a way at it and believing
that it’s going to come right.
a lack of commitment contributes to failure
as well, says raiz. “commitment is passion’s
poor cousin. passion is important for the start,
but commitment is what keeps you together,”
he explains. too often entrepreneurs misinter-
pret hard for wrong. they think it’s hard to do
it, therefore it’s wrong. “the underlying thing
about commitment is that your purpose for do-
ing this should be clear.”
Lack of skills
55
airline’s application for business rescue.
So what went wrong? According to
aviation expert and managing director
of Plane Talking, Linden Birns, factors
that contributed to Velvet Sky’s eventual
demise included that it:
» Was undercapitalised and underfunded
» Utilised a fleet of obsolete aircraft with
high fuel consumption and operating
costs
» Did not have sufficient numbers of
aircraft in its fleet at start-up to ensure
that any disruption would not be felt
throughout its network and schedule
» Was selling tickets at sub-economic fares
in light of high fuel prices
» Was trading in a fiercely competitive
domestic market.
Birns argues that all of these factors
could and should have been better man-
aged and that perhaps it would have been
best if the company had not launched
services before it had everything in place.
He says: “Velvet Sky’s demise can
be attributed to one thing only: that it
exhausted its lines of credit to its suppliers
and service providers and in the absence
of any recapitalisation, its creditors had
no option but to apply for the airline’s
liquidation.”
Entrep December 2012 Start-ups Feauture.indd 61 11/12/12 10:50:36 AM
62 | entrepreneurmag.co.za december 2012
{start-ups}{start-ups} {start-ups}
66
The wrong partners
77
according to sharon reed, a common mistake amongst
start-ups is unrealistic business plans and financials. entre-
preneurs develop financial requirements that don’t suit the
opportunity, she adds. “always try to grow from the smallest
base. as a start-up the last thing you want is debt. if you can pay
for it in cash, rather do so.” try at all times to have at least three
months’ cash flow in your business and keep overheads and debt ra-
tios as low as possible. “if one or two of your customers can’t pay you for a
time period or you lose business, you have three months to find more work.”
similarly, allon raiz says start-ups will often put together a “wonderful business plan, with a beau-
tiful excel spreadsheet which shows they’re going to make
so much money, break even at such and such a point, and
they’ve raised money in accordance with this J curve – but
life doesn’t happen that way.” he says too often there’s no
tolerance for challenges and start-ups run out of money.
they should double the break-even point, and then work
out if they have enough cash flow for that amount. “i would
halve sales, increase cost of sales by 20%, increase costs by
50% and then work out when the break-even is.”
hatton agrees that sometimes a business’s expenses are
too high and the margins too low. “this happens if figures
are optimistically set in the planning stages and sales don’t
live up to this optimism. the business quickly consumes all
the resources the entrepreneur started with.” entrepre-
neurs should make sure they have enough working capital
to stay alive. plan for the worst case, and monitor the fore-
cast like a hawk. do frequent comparisons and if you see the
gap widening look at your business plan.
Running out of cash
“
partnerships in general are very difficult to manage; initially
they’re fine, but once the money starts coming in, there can
be a difference of opinion, and this causes conflict,” says reed.
she recommends clear job descriptions that are established
upfront and documented. Further, she says that if you require skills the
other person can’t fulfil, don’t force them. “When you bring another per-
son into the business, between you you’ve got to decide what it is you
can’t do.”
reed says a bad partnership can be fixed, but this depends on
how far the problem has progressed with the partners. “maybe
you need a mediator to help identify an organogram of functions
and understand where the problems are arising.” but, if you can’t
get past that, one of partners can offer to buy the other out. if
these negotiations fail the company may close down.
“From the word go decide who is going to lead the company. if
you are hesitant to do this in the beginning, it’s not going to work.
if a partnership is not established contractually the business is likely
to suffer.” reed believes it is naive to think that both partners are on the
same page. she advises that if you are going to go into partnership, bring
in a third person to help put an agreement into place. “even if it costs you
a few thousand rand upfront, it’s going to save you a lot more money in
the long run.”
881turn the business around
You may still be able to make
the business work again by calling
in a turnaround specialist. The
risk, however, is that sometimes
your business is changed by the
turnaround and you may not want
it anymore. If your business has
failed, don’t try to turn it around
on your own. You won’t be able to
achieve this unless you start doing
things differently.
2exit gracefully
Don’t hide your failure – try
to exit with as little collateral dam-
age as possible. This will leave you
in a better position to start some-
thing else. Negotiate with your
creditors to make arrangements
for outstanding payments. Do what
you can to keep your name clean.
Try to help your staff rather than
not paying them and letting them
walk out angry. Clinging to your
business until the end and not pay-
ing because you have run out of
money will get you blacklisted.
3Sell the business
A business can only be sold
if there is a reason for someone
to buy it. The business needs to
have something that no one else
has, whether it’s marketing muscle
or an existing customer base,
there has to be something that
is sellable. You must be prepared
to sell the business for less than
you’d like to get, but at least this
way your creditors will be paid,
and jobs saved so you can walk
away clean. If the business cannot
be sold, there may be parts of it
that can be, including your assets,
rights to products, patents, etc.
What’s next?
If failure is on the cards, Ed Hatton
says you should have a planned
exit. There are three routes you
can follow:
Entrep December 2012 Start-ups Feauture.indd 62 11/12/12 10:51:09 AM
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december 2012 entrepreneurmag.co.za | 63
{start-ups} {start-ups}
R
aiz believes that entrepreneurs have ac-
cess to significant resources, including
family, friends, business associations and
literature. but, he says, often they don’t
want to reach out to those resources because of pride or
ego. by comparison, most stories of successful entrepre-
neurs show that they have reached out.
Not reaching out
“people are scared of selling or
talking money,” says reed. “the
only way to get your business
going is to knock on doors
and sell it, there’s no other
choice.” she adds that the more
doors you knock on, the more
you will sell.
according to raiz, many
entrepreneurs hide behind the myth
that someone else would be better
than they are at selling their business
or product. the reality is that there is no one
better to sell your business than you. “If you go onto Youtube
you will see steve Jobs in some dungeon underneath some
british electronics store talking about an exciting thing called
an iphone with 15 people listening. bill Gates, until he resigned,
kept selling microsoft.” For raiz, a big indicator of someone who
is going to close down their business is one who has convinced
themselves that someone else is better at selling than they
are. the reason for this is a fear of rejection or criticism. but,
it should be viewed as an opportunity for feedback instead, or
to pick up on other opportunities.
Not having a sales plan can also lead to failure, says ed
Hatton. If you don’t know who you are selling to, why they will
buy from you and not someone else, and
how to sell to them, you’re about to learn
a painful lesson. “Very often there
is an over-reliance on the product
and under-reliance on sales and
marketing. this contributes to lower
than expected sales,” he explains.
Fear of selling
88Getting into
business for
the wrong
reasons
A
ccording to raiz, too often people get into business for the wrong
reasons. “unless you have something to sell, someone to sell it to and
you can make a real profit, then don’t go there.” He says the major-
ity of small businesses he has come across have not learnt how to
productise. “they don’t know what they are selling, they don’t know who they are sell-
ing to and they don’t have a clue if they are profitable or not. Instead, they have a per-
ception that they are or aren’t.” raiz explains that this results in their not being able to
cost properly because they haven’t considered the complexities of non-direct costs.
If at fIrst you
don’t succeed…
“If your business fails because of your
naivety you should be assisted to
start again. You shouldn’t
have to carry the legacy of
not surviving your first at-
tempt,” says Reed.
If you spent a year on the
business and failed, there are two ways to
look at it, says Raiz. You can either say “I
failed” or “I spent a year learning.” Failure
may leave you better resourced
to start another business
because of the lessons
learnt.
According
to Phitidis, the
only failure is one
that you haven’t learnt from. “Failure in
business is inevitable, it’s part of the game.
The attitude to failure is that it’s there, but
I’m going to use it as a teacher to help me
become more effective at what I do.” He
adds: “If you have the ability to learn, with
each and every failure you will eventually
learn what your customers want before you
continue to provide it to them, and your
rate of failure will decrease.”
allon
says
If I had gone to get advice from people
I could have saved one or two of my
business opportunities.
raiz says that start-ups should approach as many sources
of advice as possible until they find the right fit. “everyone
needs a mentor, a person with whom they can share their ex-
periences. You might see the ship sinking but another person
can see it’s just a hole that can be fixed.”
raiz also believes the company you keep plays a role. You
should ensure the people around you are supportive, en-
couraging and positive. “there’s no doubt that had my wife
double guessed me at any point I would have given up.”
0099
Entrep December 2012 Start-ups Feauture.indd 63 11/12/12 12:19:00 PM
13. Brand Architect
Advertising
FoodBank SA has Section 18A status, which makes all donations tax deductible. For all donations received, section 18A Certificates can be awarded.
These certificates can be presented to SARS for further tax relief. Section 18A of the Income Tax Act No 58 of 1962 (the Act) allows donors to deduct
donations made to registered Section 18A organisations from their taxable income (limiting such deductions to 10% of the taxable income of both corporate
entities and individuals).
SMS “FoodBank” to 40421, to donate R20
For the price of a pizza, you could be
feeding 71 people for a day.
With your help, FoodBank SA is able to rescue 3 800 tonnes of goods
every year. These goods are then distributed to hundreds of organisations
across South Africa, which in turn help to provide 41 500 meals every day.
We fight the problem of hunger while reducing costs, allowing us to feed
someone for a year with a donation of only R480 per annum.
Support FoodBank SA and help reduce hunger in South Africa.
To donate, visit foodbanksa.org
*Calculated off an average of R85 per pizza.
Foodbank advert.indd 1 11/20/15 12:46 PM
14. Brand Architect
Blink PIE Magazines
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15. Brand Architect
Pie Layouts
FEBRUARY 2013 PiE 9190 PiE FEBRUARY 2013
NONZWAKAZI CEKETE GLAM GIRL HUH? One of Mzansi’s A-list lifestyle and
entertainment journalists, I am also a mom to two toddlers, Luthando and
Lukhanyo, whom I call Terror and Terrorise for obvious reasons. In between
getting them ready for nursery school and playing with them, I am hard at
work thinking of new ways tokeep you entertained.
ENTERTAINMENT
“We can lengthen
one’s waistline, flatten
the tummy, reduce the
size of one’s thighs, or
even deliver a flawless
hourglass figure”
Nonzwakazi Cekete gets
the skinny on the cosmetic
sculpting industry and its
high profile clients
A BEAUTIFUL
BUY YOURSELF
BODY
“From the time I was 17 years old, I admitted
that I wasn’t perfect and that one day when I
have money I would fix my faults,” she says.
And a few years down the line, with a
successful music career and a wealthy
husband, her dream was realised. But what
was surprising was how Mshoza couldn’t get
enough and kept going back for more, like her
controversial counterpart, actress and singer
Khanyi Mbau.
“I have a relatively well-shaped nose, but
I wanted a bit more definition on my bridge.
I decided to undergo a non-surgical
rhinoplasty procedure – there is no cutting
involved and only tissue fillers are used to
change the shape of your nose. I liked the idea
because the results aren’t permanent and
the treatment not as traumatic as a surgical
procedure. Initially I was a bit concerned that
it might be painful but I needn’t have worried.
The treatment is such a party-trick – it was
over before I knew and I instantly had a better
shaped nose! According to my Facebook fan
page I look like the picture of perfection and
my Twitter following has tripled.
“I would recommend this treatment to
anybody. Your nose defines your face after all,”
Khanyi gushes on the website of The Melrose
Aesthetic Centre, where some of her many
surgeries have taken place.
An addiction to beauty?
Although Mshoza has gone under the knife
more than once, she adamantly denies that
cosmetic surgery is addictive. “Personally
I am not addicted,” she says. “Right now
I’m content and I don’t know whether I will
go back for more. I did all the procedures
because I wanted to feel like a woman,” she
explains, adding that as a celebrity there
are expectations from society to look your
best. This explains why even though both
Mshoza and Khanyi were born with bodies to
die for, they have had to find some form of
intervention to do away with the extra kilos,
especially those gained after childbirth.
Fighting the baby flab
To get her flat tummy back after giving birth to
two children, Mshoza went for the traditional
liposuction in the tummy area, while Khanyi
underwent a body-sculpting procedure called
Laser Lipolysis to deal with the unwanted
flab. “I have a very busy schedule and don’t
always have time for gym. Having a few swim
wear shoots coming up, I wanted to shape my
thighs and decided to undergo the laser lipo
procedure.”
Dr Hema Singh, the founding member of the
Silhouette Aesthetic Clinic based in Sandton
says “My clients are mainly women who have
had babies and need help to return to their
former shape. On top of that, as people get
older, their outward appearance deteriorates
and they lose their self-confidence. But now
obesity and genetically based fat areas in
women are treatable. Now women are able to
successfully transform their bodies in areas
where diet and exercise are resistant.”
Bianca Engelbrecht of the Body Sculpt Clinic
in Emmarentia concurs that most women who
need help are those who have just given birth,
and while the expectation is that mainly white
women do this, her clientele comprises mainly
black women who have just given birth.
No fear, no favour
The fact that cosmetic surgery is safer and
T
hey say money can’t
buy you happiness but
celebrities, the world over,
sing a different tune, saying
money has given them the
bodies that they could only have dreamed of.
Buying your ideal body
While in the past people had to work on their
confidence to deal with physical insecurities,
this no longer counts for much. Living in 2013
means 5% working on your self-esteem and
95% buying the body you have always dreamt of.
Cosmetic technology has certainly been a boon to
celebrities because they can pay a few thousands rands, go
under the knife and viola! they are sculpted to perfection.
The culture of cosmetic surgery has seen a significant
increase since the 90s in South Africa, when talk show
host Felicia Suttle Mabuza made a public declaration about
going under the knife to remove a few unwanted kilos.
Back then little was known about plastic surgery,
making it a taboo, especially in the African culture. But
television shows such as Dr 90210 and Nip/Tuck eroded
all misconceptions and stereotypes about cosmetic
surgery. This saw many local celebrities flirting with the
idea and today self- declared queen of bling Khanyi Mbau,
Mshoza, Connie Ferguson, Tselane Tambo, Uyanda Mbuli,
Sandy Ngema, Pam Andrews and Doris Msibi are some
of Mzansi’s A-listers who have admitted to having sought
intervention to carve their best assets to perfection.
The Cosmetic Club
While there are those celebrities that gloat about it, some
simply refuse to talk about it. Mshoza and Khanyi are open
books when it comes to cosmetic surgery. “I have always
wanted to do cosmetic surgery,” confesses 30-year-old
Mshoza who has done several procedures including
rhinoplasty, breast augmentation, teeth whitening,
liposuction and skin bleaching. “Actually!” she exclaims,
less invasive these days has seen women
opting for this short cut to losing weight and to
accentuate their beauty.
Women no longer fear horror stories
about procedures, like when Kanye West’s
mother, Donde West, died in 2007 from
complications from a breast augmentation and
abdominoplasty. Mshoza says even though
there are fewer complications in this day
in age, when you go under, you go there at
whatever cost.
Khanyi’s ka-ching body
Mshoza magic
FEB/MAR 2013 PiE 37
36 PiE FEB/MAR 2013
FEATURE
We’ve heard all the clichés about dating a younger
man, but ANESHREE NAIDOO gets honest with a few
women leaping the gap.
At first glance
Dana and her partner, with a nine-year
age difference, met just over a year ago, at
a friends’ braai. She says: “At first I didn’t
consider that this might be a potential
relationship because of the age difference. We
started off keeping it quite light and casual and
it grew from there.”
Amritha met her partner at a speed dating
evening; she says: “Going out speed dating
was just for laughs; I was recently divorced and
never expected to meet anyone or even follow
up if anyone had liked me. But we clicked.
Once I learned his age (25, and I’m 35) I was
taken aback, but we kept up our banter and I
enjoyed it so much we went on a date and have
been together since (16 months).”
When asked about how she felt about being
with a younger partner Amritha says: “It’s a
tough one. I have a daughter he has not met
as yet and he’s still got many mid-twenties
experiences to have. But we are definitely
serious and exclusive.”
Dana adds: “I think in many ways I felt
less pressure than I would with a partner
of the same age – because of the age
difference neither of us had a timetable or
set of expectations in our head. Instead, we
had to take things one step at a time and
communicate a lot to build a relationship that
works for both of us and our very different
lives.
Meet the family
Considering these relationships seem fairly
serious, there has been the dreaded family
meeting; but these women are taking it in their
stride: Dana’s family is supportive and she
says: “They trust my choices in relationships,
so they are just delighted that I am happy. The
reactions of my ‘second family’ of friends were
more interesting. Many people dismiss these
relationships as ‘not real’ because of the age
difference … but as soon as my friends met my
partner they changed their view quickly – one
long-time friend even invited him back home
to meet HER parents the first evening she met
him!”
Amritha has yet to meet her partner’s parents;
still feeling the sadness of her former in-laws
cutting ties with her and is not up to accepting
new people in her life, however her partner has
met her parents, and they have accepted him,
seeing his maturity and sensitivity.
What about children?
Dana says this is not an issue in her
relationship, adding: “Neither of us is at a
place in our lives where kids are a part of our
plan, and by making that clear early on, this
has never been an issue.”
Amritha on the other hand is concerned as
again the age difference means that by the
time her partner is ready to have children,
she will probably be too old to have them; but
she says “we have discussed the possibility of
adoption should the situation arise”.
Bridging the Generation Gap?
For Dana this is a fairly easy bridge; she says
“We are both interested in the world around
us and tend to expose ourselves to a range of
influences and experiences so neither of us
really falls through the dreaded ‘generation
gap’. In fact, the differences in our life
experience and stories are part of what makes
this relationship work - we have interesting,
challenging conversations and I love the
alternative perspectives we bring. There are
of course the inevitable moments where
he realises I grew up in a world without the
Internet, or I mention some reference he was
too young to remember, but those are really
part of the fun.”
Amritha feels the same and the couple
regularly enjoys watching their favourite TV
shows together. She says: “It’s great to be with
STAND BY YOUR
(YOUNGER) MAN
someone who doesn’t make me feel old and
we love the same writers and music; it’s not
often we have very differing tastes or tiffs, and
those have less to do with age and more to do
with the minutiae of daily life. Even younger
men leave their towels scrunched up after a
shower.”
Gaining an edge
And is there a unique advantage to dating
a younger man (besides his prowess in the
bedroom)?
Dana and Amritha were quite affirmative, with
Amritha saying that she loves the fact that
her relationship does not come with gender
role expectations, exclaiming that she finds it
“refreshing, if a little pressurised, as he often
cooks better than I do!”
Dana says: “I believe that I have learned a lot of
very useful lessons in this relationship that will
serve me well in the future. I think that many
relationships tend to follow an established
pattern, based on life stages and expectations.
A large age difference at our age blows those
assumptions and patterns out of the water –
forcing us to pay attention, communicate and
be open to crafting a relationship that works
for us, and this has led to a smooth, healthy
relationship that has evolved over time.
“However, also as a result of the age difference
we both have very clear and separate plans
for our lives and there is a sense that this
relationship has a ‘time limit’ and will have to
end when one of us is ready to move on to the
next phase (which for both of us involves travel
and a possible move to another country).
“It’s a relationship that works perfectly for both
of our lives as they are right now but may not
work in the future. I believe that if either of us
were trying to make it fit some kind of 20-year
plan, we would never have begun it at all, and
we’d both have missed out on a lot.”
Savita’s final words echo Dana’s as she adds
that life status plays a huge role, “but in the
end it’s like any relationship ... it can fail or
succeed for reasons that have nothing to do
with how many birthdays you’ve each had”.
So truly, like Hollywood screen siren Mae West
said: “It’s not the men in your life that matter;
it’s the life in your men.”
*Not their real names
B
irds do it, bees do it, even
educated fleas do it; but it
seems humans are now bucking
the trend (and evolutionary
imperative) with older women
choosing younger partners. Think red-hot
celebrity pairings such as Susan Sarandon
and Tim Robbins, or Demi Moore and Ashton
Kutcher before the break-up.
To call this a phenomenon would be insulting
and discriminatory; after all men have been
choosing younger women as partners since
human history began; especially as that pairing
has an evolutionary plus. But we’ve long since
begun to interfere with Darwinian selection and
do our own thing when it comes to love.
So let’s get the clichés out of the way quickly
- age ain’t nothing but a number; love is blind;
cougars and Ben10s - and look at a new
paradigm and hear from women who have
chosen to be with younger partners.
We sat down with *Dana, *Savita and *Amritha
to chat about their respective relationships with
men in the region of nine to 10 years younger
than them.
Savita’s relationship has recently ended but she
left with new insights into her May December
romance, saying: “While actual age doesn’t
necessarily impact on maturity ... there has to
be a meeting of minds and joint goals ... if that
doesn’t match ... the relationship is doomed.”
“If either of us were
trying to make it fit
some kind of 20-
year plan, we would
never have begun it
at all”
Young enough
Uriage Bariésun After
Sun Soothing Spray
(36boutiques.com, R139.95)
Too much sun? After Sun
spray for overheated or
sunburnt skin won’t reverse
the damage but it’ll give you,
at least, some relief.
FACIAL FUEL
Neutrogena Men
Invigorating Face Wash
(Iwantitall.co.za, R323)
Work into a gel while you’re
in the shower and lather on.
Its cooling and restorative
effect on the skin will have
you feeling perky in no time.
SEXY SUMMER
SCENT
Paul Smith Sunshine 2012
(Paul Smith, R640 for
100ml)
The newly released Sunshine
is inspired by the end of a
sunny day. Make the ladies
swoon with this scent
characterised by top notes of
50 PiE FEB/MAR 2013
BIG ON LOOKS
CLEAN AND FRESH
Trésemmé InstantRefresh Dry
Shampoo (selected stockists, R63)
This can of innovation refreshes and
odorises hair in between shampoos.
With just a few sprays, banish sweaty
smelling and greasy-looking hair with
its novel formulation. It’s perfect for
when your hair is heat styled and you
don’t have time to wash and blow.
Suitable for all hair types.
Tweezerman Slant Tweezer
Pretty in Pink (Rubybox.co.za,
R254.95)
Grab every stray hair every time
with this nifty Tweezerman with
hand-filed slant edged tips. And
with its pretty pink colour, it’s
easy to spot, putting an end to
the scratching around in your
cosmetic bag.
SHOWER BUDDY
Schick Quattro for Women
Trimstyle (selected stockists)
With this four-blade razor, it’s not
about just getting the shaving job
done. TrimStyle is part shaver part
hair trimmer. It’s a refillable razor
that’s AA-battery powered – with
three adjustable levels so you can
control the length you need to trim.
Plus, it’s waterproof.
PERFECT BROWS
PILLOW POWER
Africology herbal eye
pillow (Africology.co.za,
R270)
Battling to get some
shut-eye thanks to jet lag
or being onboard a noisy
flight? Close your eyes,
place this product over
your lids, breathe deeply
and let the pillow, filled
with calming natural
beans, lavender, and pure
essentials oils of lavender
and geranium, soothe
those sore eyes.
FOR
HER
PERFUME PRINCESS
Pink Crystal Perfume Atomiser by Lauren Lee
(Shopmania.co.za, R335)
With all the breakages and theft that happen
in transit, if you’d rather not risk packing
your favourite scent, invest in this pink crystal
perfume atomiser by Lauren Lee. Stylishly
set with Swarovski crystals, it works with any
perfume bottle that has a removable nozzle.
A STROKE OF GENIUS
YSL Touche Eclat (Edgars, Red
Square, Stuttafords, R445)
With one click and a few strokes
of the pen, this fluid emulsion
will conceal dark circles, fine
lines and any signs of fatigue
so you look rested and bright-
skinned even if you’ve been on
the dance floor until dawn. With
one pen sold every 10 seconds,
it’s easy to see why this is a
make-up essential.
RISE AND SHINE
Clarins Daily Energizer
Wake Up Booster
(Stuttafords, R380 (TBC)
Brighten up a travel-
weary complexion with
this radiance boosting gel
with moisturising action.
Its pleasant refreshing
scent will instantly cheer
you up as well.
coriander leaves, grapefruit
and black peppercorns,
heart notes of coriander
seeds, nutmeg and base
notes of incense, moss and
sandalwood.
CLEAN SHAVE
Body Shop Maca Root Shave
Cream (The Body Shop, R99
for 125ml)
This Peruvian Maca root-
based skin-softening cream
will protect your skin from
nicks, cuts and irritation. The
other main ingredients, such
as Brazil nut oil and sesame
oil, moisturise and soften
the skin and the aloe vera
smoothes and hydrates.
Travel smart with these must-have jetset-friendly beauty products to
keep you groomed when you’re on the go. By Zodwa Kumalo-Valentine
TRAVEL-READY
BEAUTY MUST-HAVES
SAMPLE-SIZED SURPRISE
If you’re a frequent flyer, sign up with Rubybox.co.za – for a R100
monthly fee, you get a surprise package filled with the latest must-
have beauty products delivered to you every month. And they’re
sample size – a perfect fit for restricted luggage space.
ZODWA KUMALO-Valentine is the online fashion, beauty and homeware content manager for Woolworths,
a columnist, writer, and a not-so-serious blogger. She and her little family relocated from Johannesburg to
Cape Town just over a year and she relishes discovering something new to love almost everyday.
FOR HIM
CARRY-
ON
KIEHLS
Kiehl’s
has finally
hit South
African
shores –
and we’re
stocking
up. Check
out their
convenient
‘carry-
on’ sized
cosmetics
for
travel-size
versions
of your
favourite
Kiehl’s
products.
FEB/MAR 2013 PiE 51
16. Brand Architect
Other Magazines
CUTTING-EDGECULTURAL COUTURE
MARUBi
USHADILE:
Tying the knot,
SA style
OUR LAND:
SA’s heritage
sites speak
volumes
THE SOUNDS
OF MZANSI:
heard across
the globe
AUGUST 2013 INDWE 1
YOUR FREE COPY AUGUST 2013
ViewsGRAND
BLOEMFONTEIN • CAPE TOWN • DURBAN • EAST LONDON • GABORONE • GEORGE • HOEDSPRUIT • JOHANNESBURG •
KIMBERLEY • LUBUMBASHI • LUSAKA • MAPUTO • PORT ELIZABETH • RICHARDSBAY • WALVIS BAY • WINDHOEK • HARARE
No matter where you travel you’ll always miss home. But there
are fascinating countries out there steeped in great history and
culture waiting to be discovered.
