Sledge Consumer


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This is the introduction to Sledge's work targeted at Consumers. You will see our unique approach to changing consumer behaviors in a very cluttered marketing landscape.

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Sledge Consumer

  1. 1. who we are and what we do
  2. 2. Agency Overview Founded in 1991, Sledge is one of the UK’s longest established live experience agencies with a staff of 40 people. Our heritage has been in creating internal and business events but over the last six years, with clients such as O2 and innocent, we have pioneered some of the UK’s most groundbreaking and successful consumer facing brand experiences. Today our business is split 50:50 between consumer and internal/business events. These events range from huge public happenings such as the innocent village fete, through to intimate team building activities. Through events such as the O2 Premiere we continue to push the boundaries of how live experiences can be used to reward and motivate staff, leveraging the agency’s breadth and experience to handle everything from logistics to production and talent booking. Sledge’s in-house event production expertise is complemented by a video department, which offers comprehensive production services, including extensive post-production facilities and full DVD authoring capabilities, 2D and 3D design. Beyond this, our strategic planning department has enabled us to pioneer new ways of evaluating live experiences and demonstrating return on investment.
  3. 3. Consumer
  4. 4. O2 Wireless Festival O2 asked us to bring to life their well-established sponsorship of the Wireless Festival. We had to ensure a highly engaging interaction between consumers and the brand that would reflect O2’s status as headline sponsor and its long-term strategy of turning customers into fans. Using a gastro pub garden theme, we created an event that touched over 100,000 festival-goers.
  5. 5. O2 Scrum on the Beach O2 asked us to create five festivals of rugby on natural and artificial beaches at locations across the UK. The festivals ran as part of the RFU’s Play On campaign and were to help 16-24 year olds find other players and clubs, and encourage their continued participation in the game. Activities included pitch up and play games, beach tag rugby and the bucking rugby ball.
  6. 6. The Natural Confectionery Company UK Launch Cadbury asked us to create a nationwide roadshow to launch The Natural Confectionery Company in the UK. The campaign was to raise brand awareness, encourage trial and build long-term relationships – ultimately becoming the sweet brand mums welcomed into their homes. Two teams toured the UK simultaneously, visiting 77 locations over 125 days of activity. The campaign reached over 2 million consumers and increased sales by 10%.
  7. 7. Nick Jr Jump Up Nickelodeon’s pre-schooler channel, Nick Jr, asked Sledge to produce their fourth annual Jump Up event. Sledge produced a free three day event for 21,000 parents and kids at The National Bowl, Milton Keynes. Children were able to join in with their favourite characters including Dora and Diego, the Backyardigans and Fifi and the Flowertots in programme activity zones.
  8. 8. NIVEA Visage The Face Experts Nivea Visage asked us to produce a brand experience to promote their range of 43 products. We created a spa-like environment in shopping centres nationwide – a space where members of the public could come face to face with The Face Experts.
  9. 9. Metro Metro Ski and Snowboard Show As headline sponsors, Metro wanted to strengthen their association with the Travel and Wellbeing sector, appealing to a younger, funkier audience. We created the Metro Iglu, a giant inflatable structure where consumers could dress up in 80’s skiwear for a complimentary ‘blue screen’ photo shoot. Visitors then received a Metro branded postcard of themselves against a fun snow scene background of their choice.
  10. 10. Jordans Rebranded Cereal Launch Sledge produced a campaign to promote the Jordans breakfast cereals range and the launch of their new packaging. Visiting shopping centres nationwide, we encouraged thousands of consumers to take part in the ‘design your own breakfast cereal bowl’ competition – with the winners receiving a full set of bowls custom made in their own unique design. Further brand advocacy was created with cereal sampling, sticker giveaways and online activity.
  11. 11. innocent the innocent village fete When innocent asked us to develop and produce ‘the innocent village fete’, they were looking for an event that would bring a little piece of the country to London. The fete saw 60,000 people spending a large part of their weekend with innocent. Entertainment included four music stages, a Kids’ Zone, a Farmers’ Market and a host of activities on the Village Green.
  12. 12. Sledge Film and Video Sledge Film and Video offers comprehensive production services including extensive post-production facilities and full DVD authoring capabilities. Whether we are producing conference support films, stand-alone promotional films or video news reels, we create films that engage and communicate effectively with the target audience.
  13. 13. O2 The Spirit of O2 Awards Sledge Film and Video produced a series of films based around the theme of heroes for The Spirit of O2 Awards. This included a programme launch film, finalist videos and a post event film. We also teamed up with Dolby to create an impressive event opener film for what was the first ever corporate use of modern 3D, the first use of Dolby’s Fixed Filter System and the largest non-IMAX 3D projection.
  14. 14. Thinkbox The Thinkbox Experience Thinkbox, commercial television’s marketing body, asked Sledge Film and Video to produce a series of films the 2007 Thinkbox Experience conference. We created over thirty videos, many of which were played across three 20ft wide panoramic screens, encompassing everything from award winning brand case studies to TV personalities singing jingles to a dog puppet talking about neuroscience!
  15. 15. Department of Health Going Over Exchange Enterprises commissioned us to produce a Department of Health funded film to support the department’s OD campaign. The video needed to be visually strong and well paced in order to attract and hold the attention of the audience (primarily drug users or their associates), offering guidance on what to do when someone overdoses. We produced ‘Going Over’ in a pop video format, using repetition and hooks to deliver the core messages. The film earned us 6 awards at the IVCA‘s, including Gold for Best Drama, Best Educational Film and Best Editing.
  16. 16. Accenture Lovely Day Accenture asked us to create a film highlighting the variety of ways in which they touch the lives of people living in the UK on a daily basis. We produced a film entitled ‘Accenture – A Lovely Day.’ Throughout the film, shots are used to illustrate the larger corporate message, building up to the film’s tag line: Accenture, we are part of what makes the UK tick. ‘A Lovely Day’ is currently being used to open meetings worldwide and has been reformatted to extend its use beyond our original remit.
  17. 17. The Studio The studio offers a variety of services including spatial and structural design, environmental design, creative concepts and idea development for brand experiences. Our services also extend to online work, print collateral, brand identities and collaborative projects with set builders. BBC Global Channels Ident NIVEA for Men
  18. 18. Westfield London NIVEA for Men St Pancras Film Festival Coors Light O2 Wireless Ordanance Survey NIVEA Visage A4 Folder with Capacity 12 page A5 ‘Little Book of Fun’ A5 POS Promotional Postcard Business Cards and Brand Identity Pocket and Brand Identity The Natural Confectionery Company NIVEA Visage The Bigfoot Project BBC Global Channels Ashley Pugh The Bigfoot Project The Mill House, Millers Way London, W6 7NH Tel +44 (0) 20 8740 7449 Mobile +44 (0) 7787 124 908 Email m
  19. 19. More About Us Visit Sledge and you’ll find 40 talented people housed in an old mill house, hidden in the weird melting pot that is Shepherd’s Bush. We are an eclectic and fun bunch to work with.
  20. 20. Some of our Clients
  21. 21. Sledge Limited The Mill House Millers Way London W6 7NH Tel +44 ( 0 ) 20 8743 3232 Fax +44 ( 0 ) 20 8743 5062 Ian Irving Mobile +44 ( 0 )7775 716 661 Email