Founded in 1991, Sledge is one of the UK’s longest established live
experience agencies with a staff of 40 people. Our heritage has been in
creating internal and business events but over the last six years, with
clients such as O2 and innocent, we have pioneered some of the UK’s most
groundbreaking and successful consumer facing brand experiences.
Today our business is split 50:50 between consumer and internal/business
events. These events range from huge public happenings such as the innocent
village fete, through to intimate team building activities. Through events such as
the O2 Premiere we continue to push the boundaries of how live experiences
can be used to reward and motivate staff, leveraging the agency’s breadth and
experience to handle everything from logistics to production and talent booking.
Sledge’s in-house event production expertise is complemented by a video
department, which offers comprehensive production services, including
extensive post-production facilities and full DVD authoring capabilities,
2D and 3D design.
Beyond this, our strategic planning department has enabled us to pioneer new
ways of evaluating live experiences and demonstrating return on investment.
O2 asked us to bring to life their well-established sponsorship of the Wireless
Festival. We had to ensure a highly engaging interaction between consumers
and the brand that would reflect O2’s status as headline sponsor and its
long-term strategy of turning customers into fans. Using a gastro pub garden
theme, we created an event that touched over 100,000 festival-goers.
Scrum on the Beach
O2 asked us to create five festivals of rugby on natural and artificial beaches
at locations across the UK. The festivals ran as part of the RFU’s Play On
campaign and were to help 16-24 year olds find other players and clubs,
and encourage their continued participation in the game. Activities included
pitch up and play games, beach tag rugby and the bucking rugby ball.
The Natural Confectionery Company
UK Launch Cadbury asked us to create a nationwide roadshow to launch The Natural
Confectionery Company in the UK. The campaign was to raise brand
awareness, encourage trial and build long-term relationships – ultimately
becoming the sweet brand mums welcomed into their homes. Two teams
toured the UK simultaneously, visiting 77 locations over 125 days of activity.
The campaign reached over 2 million consumers and increased sales by 10%.
Jump Up Nickelodeon’s pre-schooler channel, Nick Jr, asked Sledge to produce
their fourth annual Jump Up event. Sledge produced a free three day
event for 21,000 parents and kids at The National Bowl, Milton Keynes.
Children were able to join in with their favourite characters including
Dora and Diego, the Backyardigans and Fifi and the Flowertots in
programme activity zones.
The Face Experts
Nivea Visage asked us to produce a brand experience to promote their
range of 43 products. We created a spa-like environment in shopping
centres nationwide – a space where members of the public could come
face to face with The Face Experts.
Metro Ski and Snowboard Show As headline sponsors, Metro wanted to strengthen their association
with the Travel and Wellbeing sector, appealing to a younger, funkier
audience. We created the Metro Iglu, a giant inflatable structure where
consumers could dress up in 80’s skiwear for a complimentary ‘blue
screen’ photo shoot. Visitors then received a Metro branded postcard
of themselves against a fun snow scene background of their choice.
Rebranded Cereal Launch Sledge produced a campaign to promote the Jordans breakfast cereals range
and the launch of their new packaging. Visiting shopping centres nationwide,
we encouraged thousands of consumers to take part in the ‘design your own
breakfast cereal bowl’ competition – with the winners receiving a full set of
bowls custom made in their own unique design. Further brand advocacy
was created with cereal sampling, sticker giveaways and online activity.
the innocent village fete
When innocent asked us to develop and produce ‘the innocent village
fete’, they were looking for an event that would bring a little piece of the
country to London. The fete saw 60,000 people spending a large part of their
weekend with innocent. Entertainment included four music stages, a Kids’
Zone, a Farmers’ Market and a host of activities on the Village Green.
Sledge Film and Video
Sledge Film and Video offers comprehensive production services
including extensive post-production facilities and full DVD authoring
capabilities. Whether we are producing conference support films,
stand-alone promotional films or video news reels, we create films that
engage and communicate effectively with the target audience.
The Spirit of O2 Awards Sledge Film and Video produced a series of films based around the
theme of heroes for The Spirit of O2 Awards. This included a programme
launch film, finalist videos and a post event film. We also teamed up
with Dolby to create an impressive event opener film for what was
the first ever corporate use of modern 3D, the first use of Dolby’s
Fixed Filter System and the largest non-IMAX 3D projection.
The Thinkbox Experience Thinkbox, commercial television’s marketing body, asked Sledge Film
and Video to produce a series of films the 2007 Thinkbox Experience
conference. We created over thirty videos, many of which were
played across three 20ft wide panoramic screens, encompassing
everything from award winning brand case studies to TV personalities
singing jingles to a dog puppet talking about neuroscience!
Department of Health
Exchange Enterprises commissioned us to produce a Department
of Health funded film to support the department’s OD campaign.
The video needed to be visually strong and well paced in order to attract
and hold the attention of the audience (primarily drug users or their
associates), offering guidance on what to do when someone overdoses. We
produced ‘Going Over’ in a pop video format, using repetition and hooks
to deliver the core messages. The film earned us 6 awards at the IVCA‘s,
including Gold for Best Drama, Best Educational Film and Best Editing.
Accenture asked us to create a film highlighting the variety of ways in which they touch the lives
of people living in the UK on a daily basis. We produced a film entitled ‘Accenture – A Lovely Day.’
Throughout the film, shots are used to illustrate the larger corporate message, building up to the film’s
tag line: Accenture, we are part of what makes the UK tick. ‘A Lovely Day’ is currently being used to
open meetings worldwide and has been reformatted to extend its use beyond our original remit.
The studio offers a variety of services including spatial and structural
design, environmental design, creative concepts and idea development
for brand experiences. Our services also extend to online work, print
collateral, brand identities and collaborative projects with set builders.
BBC Global Channels Ident
NIVEA for Men
Westfield London NIVEA for Men
St Pancras Film Festival myfilms.co.uk
O2 Wireless Ordanance Survey NIVEA Visage A4 Folder with Capacity 12 page A5 ‘Little Book of Fun’ A5 POS Promotional Postcard Business Cards and Brand Identity
Pocket and Brand Identity The Natural Confectionery Company NIVEA Visage The Bigfoot Project
BBC Global Channels
The Bigfoot Project
The Mill House, Millers Way
London, W6 7NH
Tel +44 (0) 20 8740 7449
Mobile +44 (0) 7787 124 908
More About Us
Visit Sledge and you’ll find 40 talented people housed in an old mill house,
hidden in the weird melting pot that is Shepherd’s Bush.
We are an eclectic and fun bunch to work with.