Arsenic teamed up with G-Eazy's whiskey company, Stillhouse, to throw a memorable Arsenic Housewarming Party that doubled as the launch of Stillhouse's Black Bourbon.

1. Arsenic + stillhouse
HOUSEWARMING 2018

2. Arsenic
Stock
Rising
Submissions to Arsenic have doubled, now totalling 1
million. Arsenic continues to evolve and grow: an
investment from Michael Eisner (Disney), an activation
with Anheuser-Busch for Presidente and a follow up
with Bud Light, a TV deal with Lionsgate, and more.
Arsenic has been away from LA for 6+ months
touring the world and demand to be included
in the Arsenic community is atan all-time high.

3. Arsenic
Housewarming PartY
WITH STILLHOUSE
Arsenic drew a cross-section of tastemakers from
modeling, photography, art, music, and the investment
community. All of whom had an opportunity to
experience Stillhouse through artisan cocktails
while experiencing the Arsenic House and inimitable
community.
While the guest list was highly curated by Arsenic and
and invite was exclusive, tens of millions were able to
experience the moment through shared media.
Stillhouse integrated as Arsenic's
community experiences the new
Arsenic House

4. 35+45+ 1.3+
Real Engagements
likes, comments, views
Arsenic is the influencer of influencers
Million Million Million
Post Reach
from party content
People represented
by party guests
Add up the followers from the guests who attended and you get more people
than watched the biggest episode ever of Game of Thrones. Twice as much.
Bigger than
Game of Thrones

5. NOTABLE ATTENDEES
Music Artists &Actors
Biel (6.9M)
Dram (265K)
Anderson.Paak (529K)
Leon Thomas (974K)
Soundz (228K)
Lamorne Morris (541K)
Music Industry
Capitol
Interscope
Eyes
Business Influencers
Facebook
Netflix
Vice
Nitro Circus
Vayner Sports
Gersh
UTA
Social Media Influencers
King Bach (15M)
Melvin Gregg (2.9M)
Tina Louise (2M)
Jayde Nicole (2.3M)
Gregorio Photography (705K)
Kalin White (531K)
Brad Castleberry (742K)
Athletes
Kim Glass
Deshone Kizer
Artists
Meg Zany
Pau
Heather Smith
Arsenic is the destination influential people actuallywant to be

6. ARSENIC
DELIVERS
Guest List
Location (Arsenic House)
Teaser Story
Live Broadcast on Instagram Stories & Snapchat
Pinned Story on Instagram Feed
Recap Video for Instagram Feed & Stories
Stills/Polaroids arsenic.tv/housewarming-party
2 Dedicated Newsletters (Pre & Post)

7. Arsenic Elevates Experiential
Guests actually wanted to share moments and be associated with the experience.
The Arsenic House is a special environment where guests have so much fun they
are naturally receptive to new brands and excited to share content.

8. Cooper Philip Singer / Musician
204K followers
An Interactive House
@Eyes
with Grammy Nominee Anderson Paak
An Interactive House

9. Kalin White toasts his
532K followers
OG Arsenic Girl Tina Louise
2M Followers

10. Key
Activations
2 Whiskey Quote Installations Created by Arsenic Girl @artofpau
Welcome Drinks in Stillhouse Cans
Arsenic Symbol Made Out of Stillhouse Cans
Stillhouse Can Wall
Integrated Branding at Bars and DJ booth
Stillhouse Pool Floats
Bartending Lesson with Arsenic Models
Lifestyle Photoshoot with Black Bourbon

11. ARSENIC CREATES
Key Stillhouse Moments

12. @celestebrightt
Notable swimsuit model, @celestebrightt sipping
on a Stillhouse cocktail in a Stillhouse can.
@LeonThomas & Squad
@LeonThomas (973K) posted on his feed the Arsenic
polaroid with his squad tagging Stillhouse @soundz
(228K) @kalinwhite (531K)

13. @JaydeNicole (2.3M)
sneaking a can of
Stillhouse pre-batched
cocktail out in her
overall’s on
@MissTinaLouise’s (2M)
Instagram story.
@JaydeNicole

17. Feedback &Testimonials
from ARSENIC GUESTS

18. “It didn’t feel like a
party as much as
hangin at your best
friend’s house, if
you happened to
have the dopest
best friend in the
world.”
- Party Guest

19. @directedbyeyes
Filmmaker for Drake,
Migos, Jhene Aiko & more
@jaydenicole
Social Media Influencer
2.3M Followers

20. @dannylavega
European Fashion Photographer
@biel
Brazilian Musician &YouTube sensation
(3M subscribers / over 500MM streams)
6.9MM followers

21. contact
brandpartnerships@arsenic.tv