Background Video research

1. Robin DeeringMotion Graphics & Sound Design
Identified Problem
• The layout of ‘Dutch Treats’, an eatery on campus, is
laid out in such a way that healthier options are hidden
behind junk food and candy. The entire layout seems
to encourage against nutrition.

2. Robin DeeringMotion Graphics & Sound Design
Documentation

3. Robin DeeringMotion Graphics & Sound Design
Documentation

4. Robin DeeringMotion Graphics & Sound Design
Documentation

5. Robin DeeringMotion Graphics & Sound Design
Desired Outcome
• To encourage students to make healthier decisions
when selecting food

6. Robin DeeringMotion Graphics & Sound Design
Design Tip
• To encourage people to select a specific option, make
it the default; likewise to discourage people from
selecting an option, don’t make it the default

7. Robin DeeringMotion Graphics & Sound Design
Photomontage

8. Robin DeeringMotion Graphics & Sound Design
Word Selection
• Advocate

9. Robin DeeringMotion Graphics & Sound Design
Translations
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar

10. Robin DeeringMotion Graphics & Sound Design
Images

11. Robin DeeringMotion Graphics & Sound Design
Logo Sketches

12. Robin DeeringMotion Graphics & Sound Design
Final Logo

13. Robin DeeringMotion Graphics & Sound Design
Naming
Selected Word: Advocate
Translations:
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar

14. Robin DeeringMotion Graphics & Sound Design
Naming
Translations:
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar
Possible words:
• Vofenten
• Adtendé
• Tenvord
• Devora
• Envora
Final Name: Envora

15. Robin DeeringMotion Graphics & Sound Design
Final Logo with Type

16. Robin DeeringMotion Graphics & Sound Design
Background Video Research
IDEO:
https://www.ideo.com/about
IDEO:
https://www.ideo.com/case-study/designing-the-
levis-commuter-trucker-jacket-with-jacquard-by-
google

17. Robin DeeringMotion Graphics & Sound Design
Background Video Research
Bright Spot Strategy:
http://www.brightspotstrategy.com/
Frog Design:
https://www.frogdesign.com/sector/transportatio
n-and-automotive-strategy

18. Robin DeeringMotion Graphics & Sound Design
Background Video Research
Frog Design:
https://www.frogdesign.com/sector/consumer-
products-design
Space 10:
https://www.dezeen.com/2015/11/18/ikea-
space10-research-exhibition-copenhagen-
innovation-lab-sustainable-living/

19. Robin DeeringMotion Graphics & Sound Design
Background Video Research,
Video Stills
Breakfast at Tiffany's
https://www.youtube.com/watch?v=YnOfomPgETs

20. Robin DeeringMotion Graphics & Sound Design
Background Video Research,
Video Stills

21. Robin DeeringMotion Graphics & Sound Design
Background Video Research,
Video Stills
The Umbrellas of Cherbourg
https://www.youtube.com/watch?v=nfmjiFN573k

22. Robin DeeringMotion Graphics & Sound Design
Background Video Research,
Video Stills