3. VISION
Every product we
develop has to be
based on a deep
understanding of
consumer needs.
Innovation is the key
MISSION
To make life easy and
enjoyable for a
smarter world
VISION & MISSION
5. • Every product we
• Pioneer in Floppy Diskette
Technology
• Largest Manufacturer & Exporter
of Floppy Diskettes from India
• Production capacity of 30 million
floppies daily
AMKETTE THEN
6. • Head Office in Delhi
• Logistics and Manufacturing Facilities and Quality Control
at Udaipur (Rajasthan) and Shenzhen (PRC)
• Innovation Centres at Delhi, Bangalore and Shenzhen
AMKETTE NOW
8. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
AMKETTE DNA
Design
A focus on aesthetics, look and feel to materials and texture.
Meaningful Innovation
engineering innovations
At the Cutting Edge of Technology
Always with the latest
Customer Centricity
Innovations tuned to people (users) and not the other way around
10. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
TruBeats Audio
Smart Wireless Speaker and Home Audio Hub S50
USB – Playlist on your smartphone
SD Card – Playlist on your
smartphone
FM Channels on your smartphone
Alarm – Setup through your
smartphone
Clock – Auto sync with your
smartphone
BLUETOOTH NFC POWER BANK AUXREFLECTIVE - BASS
Max Sound. Max Features
with app control
11. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
• Bluetooth
• NFC
• SD Card
• Aux In
• Dual Color
• Long Battery Life
TruBeats Audio
Sonix Portable Wireless Speaker
Go Gung-Ho with beats blaster!
12. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
TruBeats Audio – Travel Series
IGO Bluetooth Speaker
USB AUX MICRO SD
TAP & PLAY MUSIC & CALLS LED DISPLAY
IGO Bluetooth Headphone
Ultra Light Weight Wireless Headphone
YOUR PERFECT MUSIC COMPANION ON THE GO!
13. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
• FIRM GRIP
• MUSIC & CALLS
• NOISE ISOLATION
IPX5 RATING
TruBeats Audio – Sweat and Water Resistant Sports Earphones
Pulse Bluetooth Headphones
• GYM • JOGGING • RUNNING • EXERCISE
14. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
TruBeats Audio – Sweat and Water Resistant Sports Earphones
• FIRM GRIP
• MUSIC & CALLS
• NOISE ISOLATION
Pulse S8 Neckband Sports Earphones
• GYM • JOGGING • RUNNING• EXERCISE
15. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
TruBeats Audio – Sweat and Water Resistant Sports Earphones
• FIRM GRIP
• MUSIC & CALLS
• NOISE ISOLATION
Pulse S6 Flexi Grip Earphones
• GYM • EXERCISE • JOGGING • RUNNING
16. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
TruBeats Audio – Headphones
Tango Ultra Compact Sharing Headphone
Rolls up into the
size of a tennis ball
17. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
TruBeats Audio – X Series Earphones
• Street UBER- Ultimate and Above the
rest
• Street SWAGGER- Confident and Walks
his own way
• Street HIPSTER- Independent and
against the mainstream trends
• Street CHILLER- Cool and Casual
X7 High Bass Trendy Earphones
18. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
TruBeats Audio – X Series Earphones
• Pure Bass Music
• Perfect Music Partner
• Music and Call Control
• Ultimate Fit, Ultimate Comfort
• Trubeats Signature Sound
X9 Precise Sound Metal Earphones
19. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
Gaming
• Play like a Pro
• Designed for Comfort
• 450+ Games and Growing
• Also Play on Tablet and TV
EVO
GAMEPAD APP
Finding and installing
Gamepad games made easy
20. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
Gaming
• Play like a Pro
• Designed for Comfort
• 450+ Games and Growing
• Also Play on Tablet
• Virtual Reality Gaming & Control
• All OTG Android Smartphones
Compatible
EVO
GAMEPAD APP
Finding and installing
Gamepad games made easy
21. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
Digital Entertainment - EvoTV2 4K
Movies | TV Shows | Music n’ more
EVOTV2
The Ultimate Entertainment Box
• Ultra HD 4K
• Stream thousands of latest
movies, TV shows, News, Sports
Matches etc.
• Download & store your most
desired content with expandable
memory of 128 GB.
• Organize and beautify your media
library.
• Mirror cast your pictures from
smartphone to TV
• 7.1 Digital Surround Sound
22. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
Digital Entertainment – Flash TV
• Play all popular Audio, Video,
and Image Formats
• Supports External USB/DVD
Drives
• Hassle Free Instant Setup for
exceptional performance
• Plug and Play Support for your
convenience
• File Manager for Easy File
Management
• Customizable Subtitles & more
FLASH TV HD PLAY
Hi-Definition Multimedia Player
23. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
Smart Cables
All kinds of charging
cables, compatible
with large number of
brands. Extra durable
& robust quality.
24. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
Wall Chargers
• Protects your smartphone
while charging
• Meets Indian Safety
Standards
• Quick and Time Saving
• One charger for all
26. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
HDMI Cables
• 3D and Full HD Enabled
• High Speed
• 4K Cinema Resolution
• 7.1 Surround Sound
• 24K Gold Plated Connectors
• Ethernet Channel
• Lifetime Warranty
27. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
Car Mounts
• Smartphone Car Mount for
Windshield & Dashboard
• Multi 360 Degree Car Mounts
• Superior ABS Plastic
• Sturdy & Ergonomics Design
28. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
IT PERIPHERALS - KEYBOARDS
• Focus on 2.4Ghz and Bluetooth
technology
• 10 m of wireless range
• Exciting range of peripherals
& essentials
Optimus Wireless Keyboard
Xcite Pro USB Keyboard
29. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
IT PERIPHERALS - Mouse
Weego Pro Optical Mouse
Advanced Optical Sensor
30. WORLD CLASS PRODUCTS, BEST IN CLASS FEATURES
Products Catering to the Uber Cool
Our 4 Commandments
Best
Quality
Latest
Features
Aesthetic
Design
Great
Value
38. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
• In shop branding gives effective and permanent brand
visibility in the outlet
• It provides the premiumness of the brand
• Best way to promote new product inside the shop
• Dealer boards / Vinyl / Glass vision /Fixtures / Shelf top
branding
IN SHOP BRANDING
41. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
TESTIMONIALS FROM TOP REVIEWERS
Rajiv Makhni
- NDTV
“We believe Amkette, an
Indian company with
indigenous products has
done something which
maybe any other company
in the world has not”
Nandgopal Rajan
- Indian Express
“I have always considered
Amkette one of the most
innovative Indian
companies”
TUSHAR KANWAR
- THE TELEGRAPH
“Amkette has had a fair bit
of experience building
multimedia players for
your TV and, with the
EvoTV2, it shows”
47. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
ALLIANCES – RADIO ONE
ARTIST OF THE MONTH CONTEST
• Monthly Quiz Contest in which
participants guess the name of
the band.
• 20 Participants with correct
answers are awarded Amkette
products like Headphones,
Earphones, Speakers etc
• Contest announced live on
Radio One 94.3 & FB Page
48. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
THRIVING USER COMMUNITY– FACEBOOK
Fan Following / Page Likes – 37, 820
Still Ad Promotions
Average Reach - 24000 people
Average Likes - 4000
Average Shares - 15
49. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
THRIVING USER COMMUNITY – FACEBOOK
Fan Following / Page Likes – 37, 820
Video Promotions
Average Reach - 78000 people
Average Likes - 15000
Average Shares - 50
Average Comments - 12
50. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
SOCIAL MEDIA – FACEBOOK
Fan Following / Page Likes – 37, 820
Concept Ad Promotions
Average Reach - 15000 people
Average Likes - 320
Average Shares - 7
Average Comments - 25
51. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
SOCIAL MEDIA – FACEBOOK
Fan Following / Page Likes – 37, 820
Media Promotions
Average Reach - 1500 people
Average Likes - 15-20
Average Shares - 4
Average Comments - 4
52. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
THRIVING USER COMMUNITY– TWITTER
TWITTER
Giveaway Contest
Tie-Ups
53. WORLD CLASS PRODUCTS, BEST IN CLASS SUPPORT
THRIVING USER COMMUNITY– INSTAGRAM
INSTAGRAM
