The layout of a campus eatery called "Dutch Treats" encourages unhealthy choices by hiding healthier options behind junk food and candy. The document proposes redesigning the layout to make healthier options more prominent and encourage students to choose more nutritious food. It suggests making healthier selections the default to influence people's decisions and discourage selecting less healthy options.

1. Robin DeeringMotion Graphics & Sound Design
Identified Problem
• The layout of ‘Dutch Treats’, an eatery on campus, is
laid out in such a way that healthier options are hidden
behind junk food and candy. The entire layout seems
to encourage against nutrition.

2. Robin DeeringMotion Graphics & Sound Design
Documentation

3. Robin DeeringMotion Graphics & Sound Design
Documentation

4. Robin DeeringMotion Graphics & Sound Design
Documentation

5. Robin DeeringMotion Graphics & Sound Design
Desired Outcome
• To encourage students to make healthier decisions
when selecting food

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Design Tip
• To encourage people to select a specific option, make
it the default; likewise to discourage people from
selecting an option, don’t make it the default

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Photomontage

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Word Selection
• Advocate

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Translations
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar

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Images

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Logo Sketches

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Final Logo

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Naming
Selected Word: Advocate
Translations:
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar

14. Robin DeeringMotion Graphics & Sound Design
Naming
Translations:
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar
Possible words:
• Vofenten
• Adtendé
• Tenvord
• Devora
• Envora
Final Name: Envora

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Final Logo with Type

16. Robin DeeringMotion Graphics & Sound Design
Background Video Research
IDEO:
https://www.ideo.com/about
IDEO:
https://www.ideo.com/case-study/designing-the-
levis-commuter-trucker-jacket-with-jacquard-by-
google

17. Robin DeeringMotion Graphics & Sound Design
Background Video Research
Bright Spot Strategy:
http://www.brightspotstrategy.com/
Frog Design:
https://www.frogdesign.com/sector/transportatio
n-and-automotive-strategy

18. Robin DeeringMotion Graphics & Sound Design
Background Video Research
Frog Design:
https://www.frogdesign.com/sector/consumer-
products-design
Space 10:
https://www.dezeen.com/2015/11/18/ikea-
space10-research-exhibition-copenhagen-
innovation-lab-sustainable-living/

19. Robin DeeringMotion Graphics & Sound Design
Background Video Research,
Video Stills
Breakfast at Tiffany's
https://www.youtube.com/watch?v=YnOfomPgETs

20. Robin DeeringMotion Graphics & Sound Design
Background Video Research,
Video Stills

21. Robin DeeringMotion Graphics & Sound Design
Background Video Research,
Video Stills
The Umbrellas of Cherbourg
https://www.youtube.com/watch?v=nfmjiFN573k

22. Robin DeeringMotion Graphics & Sound Design
Background Video Research,
Video Stills

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Storyboard

24. Robin DeeringMotion Graphics & Sound Design
Storyboard

25. Robin DeeringMotion Graphics & Sound Design
Storyboard