NMD

1. Hologram Pet
Robin Deering
FA102a, Research, Product Proposal,
and TransMedia Explorations

2. Hologram Pet
Robin Deering
Assignment Two, Research
“BOOK REVIEW | Almost Human: Making
Robots Think”
http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think
“Android Dreams”
http://articles.latimes.com/2007/mar/18/books/bk-lord18

3. Hologram Pet
Robin Deering
Assignment Two, Research
Machines made to mimic human attitudes and
personalities
h"p://adriancheok.info/category-­‐media/sex-­‐robots-­‐are-­‐definitely-­‐coming-­‐in-­‐the-­‐future/

4. Hologram Pet
Robin Deering
Assignment Two, Research
Pets are intricately woven into humans’ daily
lives, therefore will transition with humans
and technology
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4672182/
h"p://screencrush.com/wiener-­‐dog-­‐review/

5. Hologram Pet
Robin Deering
Assignment Two, Research
“Engineers are designing robots whose
movements closely mimic those of real
animals”
http://www.theatlantic.com/magazine/archive/
2016/01/the-future-of-pets/419133/
h"p://www.radio?mes.com/news/2013-­‐11-­‐18/sarah-­‐millican-­‐the-­‐woman-­‐with-­‐40-­‐cats-­‐was-­‐purrfect-­‐tv

6. Hologram Pet
Robin Deering
Assignment Two, Future Product or Service
Hologram Your Pet via Collar & Smartphone
-Mimics movement in real time
-Plays accompanying sounds
-Reacts to human presence
-May mate with your neighbor’s
hologram pet

7. Hologram Pet
Robin Deering
Assignment Three, Source for Brand Character Words
“Honey Come Home”, “Cats & Dogs”, and
“Another Story” by The Head and The Heart
h"p://www.midbynorthwest.com/interview-­‐the-­‐head-­‐and-­‐the-­‐heart/

8. Hologram Pet
Robin Deering
Assignment Three, Naming Process
Found Words:
Pets, Technology, Personality, Mimic
Name:
Mimic + Pets + Personality = Mimety

9. Hologram Pet
Robin Deering
Assignment Three, Brand Character Diagram

10. Hologram Pet
Robin Deering
Assignment Four, Social Media Research
Harvard Research Team
• 36% of Tweets are worth reading
• Most important: be clear
https://hbr.org/2012/05/what-makes-a-great-tweet

11. Hologram Pet
Robin Deering
Assignment Four, Social Media Research
Communications Professional & Blogger
• Fewer hashtags the better
• Knowing your audience
• Timing of post
http://nicklewiscommunications.com/7-things-make-good-tweet-twitter/

12. Hologram Pet
Robin Deering
Assignment Four, Social Media Research
Educating Developer
• Extending the tweet
• Images engage further
• Hyperlinks are good and bad
https://socialmediaforlearning.com/2015/10/18/
what-makes-a-good-tweet-engaging/