This presentation outlines the method used to help small and medium businesses develop really smart brands without huge cost

1. Distinguish method
May 2009
This presentation outlines
our method for creating
> Prepared by Arthur op den Brouw
intelligent brands for small > Brand New Direction Ltd
businesses. > Arthur@brandnewdirection.com
> 07776 230 950 (M)
> 0118 961 0100 (T)
Copyright: Brand New Direction & Designation.com Ltd

2. Team meeting
Why brand?

3. Team meeting
improved communication
clarity and focus
achieve business goals

4. A brand is not a logo!

5. branding has its foundation in psychology

6. What makes a
good brand?

7. a unique idea with legs to run with

8. unique differentiation | clearly segmented market

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Our Distinguish Method

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11. Discover
who are you?
Discover Define Decide Design Develop Deliver Defend

12. First impressions
How do you see yourselves?
How do people see you?
What is your culture, marketing,
environment and product.
Discover Define Decide Design Develop Deliver Defend

13. how do people see you?
Discover Define Decide Design Develop Deliver Defend

14. how do people see you?
Discover Define Decide Design Develop Deliver Defend

15. Context
Product Audience Competition
Marketplace SWOT
Discover Define Decide Design Develop Deliver Defend

16. your website your competitors
how do people see you?
Discover Define Decide Design Develop Deliver Defend

17. Define
what you want to be
Discover Define Decide Design Develop Deliver Defend

18. no clear priorities where?
what are your priorities?
Discover Define Decide Design Develop Deliver Defend

19. specific unambiguous focused
enabling authentic values genuine
realistic inspired relevant
be the best in the world for something?
Discover Define Decide Design Develop Deliver Defend

20. Value 4
Value 2 Desired
Value 1 idea outcome
Value 3
decide on the brand essence
Discover Define Decide Design Develop Deliver Defend

21. Decide
on the cohesive idea
Discover Define Decide Design Develop Deliver Defend

22. Best in the world!
People only remember the winner
be the best in the world for something?
Discover Define Decide Design Develop Deliver Defend

23. Differentiate
Stand out from the crowd to survive
be the best in the world for something?
Discover Define Decide Design Develop Deliver Defend

24. how will you stand out from your competition?
Discover Define Decide Design Develop Deliver Defend

25. what’s your big idea?
Discover Define Decide Design Develop Deliver Defend

26. Design
blue-print for every touchpoint
Discover Define Decide Design Develop Deliver Defend

27. what’s in a name?
Discover Define Decide Design Develop Deliver Defend

28. what tone of voice?
Discover Define Decide Design Develop Deliver Defend

29. look and feel across all media
Discover Define Decide Design Develop Deliver Defend

30. Develop
implement the programme
Discover Define Decide Design Develop Deliver Defend

31. collateral?
Discover Define Decide Design Develop Deliver Defend

32. case-study
Discover Define Decide Design Develop Deliver Defend

33. Discover Define Decide Design Develop Deliver Defend

34. Discover Define Decide Design Develop Deliver Defend

35. case-studies
Discover Define Decide Design Develop Deliver Defend

36. Discover Define Decide Design Develop Deliver Defend

37. Discover Define Decide Design Develop Deliver Defend

38. Discover Define Decide Design Develop Deliver Defend

39. Discover Define Decide Design Develop Deliver Defend

40. Discover Define Decide Design Develop Deliver Defend

41. Discover Define Decide Design Develop Deliver Defend

42. Deliver
Discover Define Decide Design Develop Deliver Defend

43. Marketing strategies
research & campaign planning
e-marketing & ambient marketing
CRM handling
did we do what we said we’d do?
Discover Define Decide Design Develop Deliver Defend

44. ®
Defend
Discover Define Decide Design Develop Deliver Defend

45. Protect and grow
Intellectual property management
consistency and compliance
Discover Define Decide Design Develop Deliver Defend

46. For further information:
Arthur op den Brouw
07776 230 950
Arthur@brandnewdirection.com

47. Team meeting