Seminar Leadership Paper: Contemporary Issues in Ebusiness Master of electronic Commerce MECom Waikato University, New Zealand

1. THE USE OF SOCIAL
MEDIA IN BUSINESS
PART 3

2. AGENDA
Class #1
Introduction
Definition
Projections
Discussion 1
Class #2
Social Media Today
Study Cases
Social Media
Classification
Drivers
History
Discussion 2
Class #3
Benefits
Issues
Social Media
Management
Social Media
Management Skills
Discussion 3

3. BENEFITS USING SOCIAL MEDIA FOR BUSINESS
• Customer insights Data Mining and Big
Data
• Awareness and loyalty
• Advertising
• Converting
• Customer experiences
• SEO
• Geotargeting
• Find new opportunities
• Retargeting

4. ISSUES RELATED SOCIAL MEDIA IN BUSINESS
• Security
• Hijacked corporate presence
• Unclear or undefined content
• Customer service expectations
• Mismanagement of electronic
communications
Source: Risk of a corporate social media presence
When a social media campaign goes wrong

5. SOCIAL MEDIA MANAGEMENT
Definitions
"Social media management has the unique potential to remedy current operating
challenges and to help companies derive greater value from their customer-driven
strategies (Hagel, 2012)."
A social media manager is the individual in an organization trusted with monitoring,
contributing to, filtering, measuring and otherwise guiding the social media presence of
a brand, product, individual or corporation.
Types of Social Managers
• In House
• Outsourced

6. SOCIAL MEDIA MANAGEMENT SKILLS
Seek 400 Trade me 167
Sales 21 Sales 7
Retail 29 Retail 15
Marketing 155 Marketing 80
HR Recruitment 12 HR Recruitment 4
Design 25 IT 6
Customer Service 11 Customer Service 7
Advertising 37 Executive management 2
Administration 33 Office and
Administration
17
Accounting 12 Government 2
Others 65 Others 27Social Media Manager 260 Social Media Manager 67

7. DISCUSSION 3
Go to internet and find out one Social Media Management online tool and tell us the
main characteristics.
Thanks for your attention.
Follow me !!

8. ONLINE REFERENCES
• https://www.kbmanage.com/concept/social-media-management
• http://www.socialmediaexaminer.com/use-google-increase-search-rankings/
• https://www.techopedia.com/7/29678/technology-trends/what-is-the-difference-between-big-
data-and-data-mining
• https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/
• https://blog.hootsuite.com/social-media-for-business/
• https://ec.europa.eu/growth/tools-databases/dem/sites/default/files/page-
files/social_media_v1.1.pdf
• https://blog.hootsuite.com/social-media-for-business/
• https://www.statista.com/search/?q=social+media+business