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Mimite Vaso What target market did Applebee's pursue in its recent overhaul? In what ways did
Applebee's attempt to appeal to this group? How did Appiebee's comprehensive business
transformation alienate Baby Boomers and Gen-Xers? Why was Applebee's marketing strategy
unsuccessful in attracting Millennials as well as retaining its core customer base? Name another
company and try to identify it's target market. Is that company doing a good job marketing to
that target market? is it the right target market?

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