Mimite Vaso What target market did Applebee's pursue in its recent overhaul? In what ways did Applebee's attempt to appeal to this group? How did Appiebee's comprehensive business transformation alienate Baby Boomers and Gen-Xers? Why was Applebee's marketing strategy unsuccessful in attracting Millennials as well as retaining its core customer base? Name another company and try to identify it's target market. Is that company doing a good job marketing to that target market? is it the right target market?.