SlideShare a Scribd company logo
Mimite Vaso What target market did Applebee's pursue in its recent overhaul? In what ways did
Applebee's attempt to appeal to this group? How did Appiebee's comprehensive business
transformation alienate Baby Boomers and Gen-Xers? Why was Applebee's marketing strategy
unsuccessful in attracting Millennials as well as retaining its core customer base? Name another
company and try to identify it's target market. Is that company doing a good job marketing to
that target market? is it the right target market?

More Related Content

More from Robert4vCParsonsn

Mr- and Mrs- Kim Soo use a fiscal year ending July 31 as the taxable y.pdf
Mr- and Mrs- Kim Soo use a fiscal year ending July 31 as the taxable y.pdfMr- and Mrs- Kim Soo use a fiscal year ending July 31 as the taxable y.pdf
Mr- and Mrs- Kim Soo use a fiscal year ending July 31 as the taxable y.pdf
Robert4vCParsonsn
 
mother delivers a baby that has neonatal drug withdrawal- When talking.pdf
mother delivers a baby that has neonatal drug withdrawal- When talking.pdfmother delivers a baby that has neonatal drug withdrawal- When talking.pdf
mother delivers a baby that has neonatal drug withdrawal- When talking.pdf
Robert4vCParsonsn
 
Most of the cells in the body carry receptors for the insulin hormone.pdf
Most of the cells in the body carry receptors for the insulin hormone.pdfMost of the cells in the body carry receptors for the insulin hormone.pdf
Most of the cells in the body carry receptors for the insulin hormone.pdf
Robert4vCParsonsn
 
Monty Corp- Inc- had a beginning inventory of 100 units of Product RST (1).pdf
Monty Corp- Inc- had a beginning inventory of 100 units of Product RST (1).pdfMonty Corp- Inc- had a beginning inventory of 100 units of Product RST (1).pdf
Monty Corp- Inc- had a beginning inventory of 100 units of Product RST (1).pdf
Robert4vCParsonsn
 
Modular bilis are used to reduce the number of 80M s when a product co.pdf
Modular bilis are used to reduce the number of 80M s when a product co.pdfModular bilis are used to reduce the number of 80M s when a product co.pdf
Modular bilis are used to reduce the number of 80M s when a product co.pdf
Robert4vCParsonsn
 
Modern corporations have always dominated the U-S- economy--going all.pdf
Modern corporations have always dominated the U-S- economy--going all.pdfModern corporations have always dominated the U-S- economy--going all.pdf
Modern corporations have always dominated the U-S- economy--going all.pdf
Robert4vCParsonsn
 
Missing Node while Printing a Sorted List (C) I have a linked list t.pdf
Missing Node while Printing a Sorted List (C)   I have a linked list t.pdfMissing Node while Printing a Sorted List (C)   I have a linked list t.pdf
Missing Node while Printing a Sorted List (C) I have a linked list t.pdf
Robert4vCParsonsn
 
Mod 8 Network Layer Worksheet IPv4 hosts have a routing table they use.pdf
Mod 8 Network Layer Worksheet IPv4 hosts have a routing table they use.pdfMod 8 Network Layer Worksheet IPv4 hosts have a routing table they use.pdf
Mod 8 Network Layer Worksheet IPv4 hosts have a routing table they use.pdf
Robert4vCParsonsn
 
Merge(numbers- 0-2-5) is called- Complete the table for leftPos and ri.pdf
Merge(numbers- 0-2-5) is called- Complete the table for leftPos and ri.pdfMerge(numbers- 0-2-5) is called- Complete the table for leftPos and ri.pdf
Merge(numbers- 0-2-5) is called- Complete the table for leftPos and ri.pdf
Robert4vCParsonsn
 
menu' is very easily copied and is not a good soutce of custained adva.pdf
menu' is very easily copied and is not a good soutce of custained adva.pdfmenu' is very easily copied and is not a good soutce of custained adva.pdf
menu' is very easily copied and is not a good soutce of custained adva.pdf
Robert4vCParsonsn
 
Mark all the statements that are correct regarding the image shown bel.pdf
Mark all the statements that are correct regarding the image shown bel.pdfMark all the statements that are correct regarding the image shown bel.pdf
Mark all the statements that are correct regarding the image shown bel.pdf
Robert4vCParsonsn
 
Media literacy is an important 21st-century skill- For this discussion.pdf
Media literacy is an important 21st-century skill- For this discussion.pdfMedia literacy is an important 21st-century skill- For this discussion.pdf
Media literacy is an important 21st-century skill- For this discussion.pdf
Robert4vCParsonsn
 
Mel and Jan own a ranch in Wyoming as joint tenants- If Jan dies from.pdf
Mel and Jan own a ranch in Wyoming as joint tenants-  If Jan dies from.pdfMel and Jan own a ranch in Wyoming as joint tenants-  If Jan dies from.pdf
Mel and Jan own a ranch in Wyoming as joint tenants- If Jan dies from.pdf
Robert4vCParsonsn
 
Match the scapula motion with it proper description- Scapular protract.pdf
Match the scapula motion with it proper description- Scapular protract.pdfMatch the scapula motion with it proper description- Scapular protract.pdf
Match the scapula motion with it proper description- Scapular protract.pdf
Robert4vCParsonsn
 
Match the letters with the correct term--Choose- Medial meniscus Tibia.pdf
Match the letters with the correct term--Choose- Medial meniscus Tibia.pdfMatch the letters with the correct term--Choose- Medial meniscus Tibia.pdf
Match the letters with the correct term--Choose- Medial meniscus Tibia.pdf
Robert4vCParsonsn
 
Match the item with its description- Action potential Pre-synaptic neu.pdf
Match the item with its description- Action potential Pre-synaptic neu.pdfMatch the item with its description- Action potential Pre-synaptic neu.pdf
Match the item with its description- Action potential Pre-synaptic neu.pdf
Robert4vCParsonsn
 
Match the definition (left side column) with the correct phenomenon (r.pdf
Match the definition (left side column) with the correct phenomenon (r.pdfMatch the definition (left side column) with the correct phenomenon (r.pdf
Match the definition (left side column) with the correct phenomenon (r.pdf
Robert4vCParsonsn
 
Match the descriptions of the new offering development process with th.pdf
Match the descriptions of the new offering development process with th.pdfMatch the descriptions of the new offering development process with th.pdf
Match the descriptions of the new offering development process with th.pdf
Robert4vCParsonsn
 
Match each of the following accounts to its proper balance sheet class.pdf
Match each of the following accounts to its proper balance sheet class.pdfMatch each of the following accounts to its proper balance sheet class.pdf
Match each of the following accounts to its proper balance sheet class.pdf
Robert4vCParsonsn
 
Match the cell name to the location in the body- 1234 Closed cavitie.pdf
Match the cell name to the location in the body- 1234   Closed cavitie.pdfMatch the cell name to the location in the body- 1234   Closed cavitie.pdf
Match the cell name to the location in the body- 1234 Closed cavitie.pdf
Robert4vCParsonsn
 

More from Robert4vCParsonsn (20)

Mr- and Mrs- Kim Soo use a fiscal year ending July 31 as the taxable y.pdf
Mr- and Mrs- Kim Soo use a fiscal year ending July 31 as the taxable y.pdfMr- and Mrs- Kim Soo use a fiscal year ending July 31 as the taxable y.pdf
Mr- and Mrs- Kim Soo use a fiscal year ending July 31 as the taxable y.pdf
 
mother delivers a baby that has neonatal drug withdrawal- When talking.pdf
mother delivers a baby that has neonatal drug withdrawal- When talking.pdfmother delivers a baby that has neonatal drug withdrawal- When talking.pdf
mother delivers a baby that has neonatal drug withdrawal- When talking.pdf
 
Most of the cells in the body carry receptors for the insulin hormone.pdf
Most of the cells in the body carry receptors for the insulin hormone.pdfMost of the cells in the body carry receptors for the insulin hormone.pdf
Most of the cells in the body carry receptors for the insulin hormone.pdf
 
Monty Corp- Inc- had a beginning inventory of 100 units of Product RST (1).pdf
Monty Corp- Inc- had a beginning inventory of 100 units of Product RST (1).pdfMonty Corp- Inc- had a beginning inventory of 100 units of Product RST (1).pdf
Monty Corp- Inc- had a beginning inventory of 100 units of Product RST (1).pdf
 
Modular bilis are used to reduce the number of 80M s when a product co.pdf
Modular bilis are used to reduce the number of 80M s when a product co.pdfModular bilis are used to reduce the number of 80M s when a product co.pdf
Modular bilis are used to reduce the number of 80M s when a product co.pdf
 
Modern corporations have always dominated the U-S- economy--going all.pdf
Modern corporations have always dominated the U-S- economy--going all.pdfModern corporations have always dominated the U-S- economy--going all.pdf
Modern corporations have always dominated the U-S- economy--going all.pdf
 
Missing Node while Printing a Sorted List (C) I have a linked list t.pdf
Missing Node while Printing a Sorted List (C)   I have a linked list t.pdfMissing Node while Printing a Sorted List (C)   I have a linked list t.pdf
Missing Node while Printing a Sorted List (C) I have a linked list t.pdf
 
Mod 8 Network Layer Worksheet IPv4 hosts have a routing table they use.pdf
Mod 8 Network Layer Worksheet IPv4 hosts have a routing table they use.pdfMod 8 Network Layer Worksheet IPv4 hosts have a routing table they use.pdf
Mod 8 Network Layer Worksheet IPv4 hosts have a routing table they use.pdf
 
Merge(numbers- 0-2-5) is called- Complete the table for leftPos and ri.pdf
Merge(numbers- 0-2-5) is called- Complete the table for leftPos and ri.pdfMerge(numbers- 0-2-5) is called- Complete the table for leftPos and ri.pdf
Merge(numbers- 0-2-5) is called- Complete the table for leftPos and ri.pdf
 
menu' is very easily copied and is not a good soutce of custained adva.pdf
menu' is very easily copied and is not a good soutce of custained adva.pdfmenu' is very easily copied and is not a good soutce of custained adva.pdf
menu' is very easily copied and is not a good soutce of custained adva.pdf
 
Mark all the statements that are correct regarding the image shown bel.pdf
Mark all the statements that are correct regarding the image shown bel.pdfMark all the statements that are correct regarding the image shown bel.pdf
Mark all the statements that are correct regarding the image shown bel.pdf
 
Media literacy is an important 21st-century skill- For this discussion.pdf
Media literacy is an important 21st-century skill- For this discussion.pdfMedia literacy is an important 21st-century skill- For this discussion.pdf
Media literacy is an important 21st-century skill- For this discussion.pdf
 
Mel and Jan own a ranch in Wyoming as joint tenants- If Jan dies from.pdf
Mel and Jan own a ranch in Wyoming as joint tenants-  If Jan dies from.pdfMel and Jan own a ranch in Wyoming as joint tenants-  If Jan dies from.pdf
Mel and Jan own a ranch in Wyoming as joint tenants- If Jan dies from.pdf
 
Match the scapula motion with it proper description- Scapular protract.pdf
Match the scapula motion with it proper description- Scapular protract.pdfMatch the scapula motion with it proper description- Scapular protract.pdf
Match the scapula motion with it proper description- Scapular protract.pdf
 
Match the letters with the correct term--Choose- Medial meniscus Tibia.pdf
Match the letters with the correct term--Choose- Medial meniscus Tibia.pdfMatch the letters with the correct term--Choose- Medial meniscus Tibia.pdf
Match the letters with the correct term--Choose- Medial meniscus Tibia.pdf
 
Match the item with its description- Action potential Pre-synaptic neu.pdf
Match the item with its description- Action potential Pre-synaptic neu.pdfMatch the item with its description- Action potential Pre-synaptic neu.pdf
Match the item with its description- Action potential Pre-synaptic neu.pdf
 
Match the definition (left side column) with the correct phenomenon (r.pdf
Match the definition (left side column) with the correct phenomenon (r.pdfMatch the definition (left side column) with the correct phenomenon (r.pdf
Match the definition (left side column) with the correct phenomenon (r.pdf
 
Match the descriptions of the new offering development process with th.pdf
Match the descriptions of the new offering development process with th.pdfMatch the descriptions of the new offering development process with th.pdf
Match the descriptions of the new offering development process with th.pdf
 
Match each of the following accounts to its proper balance sheet class.pdf
Match each of the following accounts to its proper balance sheet class.pdfMatch each of the following accounts to its proper balance sheet class.pdf
Match each of the following accounts to its proper balance sheet class.pdf
 
Match the cell name to the location in the body- 1234 Closed cavitie.pdf
Match the cell name to the location in the body- 1234   Closed cavitie.pdfMatch the cell name to the location in the body- 1234   Closed cavitie.pdf
Match the cell name to the location in the body- 1234 Closed cavitie.pdf
 

Recently uploaded

LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
ZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptxZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptx
dot55audits
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
ssuser13ffe4
 
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdfIGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
Amin Marwan
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective CommunicationConstructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
Chevonnese Chevers Whyte, MBA, B.Sc.
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
S. Raj Kumar
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Wahiba Chair Training & Consulting
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
สมใจ จันสุกสี
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 

Recently uploaded (20)

LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
ZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptxZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptx
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
 
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdfIGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective CommunicationConstructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 

Mimite Vaso What target market did Applebee's pursue in its recent ove.pdf

  • 1. Mimite Vaso What target market did Applebee's pursue in its recent overhaul? In what ways did Applebee's attempt to appeal to this group? How did Appiebee's comprehensive business transformation alienate Baby Boomers and Gen-Xers? Why was Applebee's marketing strategy unsuccessful in attracting Millennials as well as retaining its core customer base? Name another company and try to identify it's target market. Is that company doing a good job marketing to that target market? is it the right target market?