How To Use Social Media To Grow Your Business
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An introduction to what makes social media unique, how to scale a social strategy and how to use it to drive growth in your business.
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How To Use Social Media To Grow Your Business
- 4. The Most Important Number In Social The “Dunbar Number” suggested cognitive limit to the number of people with whom one can maintain stable social relationships. LinkedIn, 1,000+Us, about 150
- 5. Riches in Niches Serving Here Knowing your customer, what problems they have and helping them find solutions. Building trust and credibility through consistency and empathy.
- 6. Marketing Media/ PR IT Customer Service Marketing Media/PR IT Customer Service cial in a Business
- 7. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. -Content Marketing Institute What Is Content Marketing? ”I love those cat videos on YouTube… Should we make one of those?”
- 8. 1. Find Your Story Process 3. Tell It Consistently 2. Find Your Channels (DCF)
- 9. • Story Arc’s: 1. Students, faculty + staff 2. Research 3. Clemson Experience 4. Alumni • People • Process • Product Telling Your St Your Story Your Story
- 10. • Who are your customers/community, how do they communicate and how can you add value? • Forums? • YouTube? • Blog? • Instagram • Email? • Snapchat? Building Your Digital Campfire
- 11. Oct. 1 Oct. 8 Oct. 15 Oct. 22 Oct. 29 Story Arc 1 Story Arc 2 Story Arc 3 Story Arc 4 Bringing It Together - Planning for consistency - Working to integrate and distribute
- 12. Three H Framework Hygiene Hub Hero Daily: - Things your brand does every day: - Behind the scenes - User Generated Content - Webinar Weekly/Monthly: - Things you do consistently that forms the backbone: - Newsletter - Vlog Series - Weekly Recap Quarterly: - Your cornerstone branding, takes a lot of heavy lifting: - One Time Spectacle - Superbowl Ad
- 13. Three H Framework in Social Hygiene Hub Hero
- 14. Social Like A Setlist • New/Experimental • Throwing it at a wall to see what sticks. • Ex: LinkedIn live • Surprising/Deep • Something for the super fans, not everyone loves but some love very deeply • Ex: Facebook album around event, Turtles Moving Their Hips (crowd pleaser) • Hits • Everybody loves and everyone can sing along • Ex: Iconic photo, drone video (in 2016), “Mickey Mouse Content” • Call to Action • You’ve given a lot, now you can ask • Ex: Attend our event
- 15. 1. Number of Customers - This is where marketers focus most of their time 2. Average Order Value 3. Number of Purchases (LTV) - This is where email and social shine Growth Multipliers
- 16. R.A.C.E. Framework allows for a breakdown of all touchpoints for a customer. Customer Journey
- 17. Paid Social Facebook is the “Traffic Store” • Facebook is one of the most powerful ad platforms because of its targeting ability • Focusing on narrow audiences • Women in Dallas who own businesses and drive a BMW (yes, it can be really creepy) • If you have a large reach it will change
- 18. To This From This Aligning Strategy
- 19. When the service is free your eyeballs are the product. • Owned vs. Rented Land • Facebook decides who sees your content and they need to make money Economics of Platform
- 20. Tie Back To ROI Communicate and Teach Always Be Learning Fail Often Don’t Be Romantic Know When To Say No Marketing _____
- 21. Any Questions? (Don’t be shy) Robbie Fitzwater Robbie@mktgrhythm.com @robbiefitz