Diving into and exploring Instagram from the perspective of in individual or brand.

1. What is
Instagram?

2. • Lascaux, France

3. • Photo sharing, mobile first
social platform
• Real time, beautiful human
content
• No Links
What is
Instagram?

4. • 300 million active
monthly users
• Attention Graph!
• 70 million photos shared
each day.
• Brands have a 4.21%
engagement rate
• 58% higher than FB
• 120% higher than
Twitter
Why Instagram?

5. • Create your own personal
account!
• Who is your audience?
• What is your story?
• Post once a day
• Test what works
• Learn something every
time you post.
Getting Started:

6. 1. Clean your photo up
2. Add a caption
3. Add tags
4. Tag individuals/accounts
5. Add location
Each time you
post:
2
1
1
3
4
5

7. • Search tags
• Search locations
• Follow other
accounts/people who are
successful
• Student photographers
• Relevant to you/your topic
Finding Content:

8. • How was the post received?
(timing = engagement)
• Was my community present?
• What tags did you use?
• How can I do this better next
time?
• Iconosquare.
Learn Something
every post:

9. • How much of your
community is engaged?
(engagement rate)
• How is your community
growing?
• Sharing content in waves
• Blood, sweat and tears
• Having fun
Finding Scale:

10. Any Questions?
(Don’t be shy)