1. THOUGHT LEADERSHIP:
CLEVER TOGETHER
Client name
Sector
Timeframe
Budget
Clever Together
Crowdsourcing
April 2013 - Present
£5,000 per month

2. 2Credentials | © Journalista 2015 | journalista.co.uk
CASE STUDY: CLEVER TOGETHER
Results
6m+people reached through coverage
10:1New business ROI within year one directly
attributed to spend on PR
5Top note speaking opportunities directly
attributed to PR: FT / HSJ
In March 2013 Journalista won a competitive
pitch to raise awareness of crowd sourcing
platform Clever Together. Our objectives
were to:
• Engage and create a platform for powerful
third party advocacy of the benefits of
Clever Together.
• Provide detailed insight into the benefits
of the Clever Together platform to
commissioners, employees, patient
groups and health policy makers and
influencers.
• Establish Clever Together’s CEO Dr Pete
Thomond in a confident thought
leadership position as an expert on
disruptive innovation.
• Work in partnership with the HSJ on a
crowdsourcing project.
Strategy: Thought leadership
Challenge
• Grow the platform to hero the real people
that are making the changes in their
organisations.
• Leverage advocacy to create engagement
opportunities between Clever Together
and B2B.
• Take a surround sound approach:
establish media and key advocate
relationships, develop authority and
recognition within media and build a
reputation for driving innovation within the
health sector.
• Develop a unique offering to influencers
by providing high-value stories, insight,
data and expert commentary.
• Make use of Clever Together’s crunchy
data and trends on how people interact
with their platform.
• Create case studies of trusts who have
used Clever Together.
Creative
Insight

3. 3Credentials | © Journalista 2015 | journalista.co.uk
OUTPUTS: PRINT COVERAGE

4. 4Credentials | © Journalista 2015 | journalista.co.uk
OUTPUTS: ONLINE COVERAGE

5. 5Credentials | © Journalista 2015 | journalista.co.uk
01
Reached over 6 million people with
coverage across many platforms
including the Guardian and Financial
Times.
02
Over 9 brand new business approaches
that quoted PR content as reason for
getting in-touch from Monitor, NHS
Improving Quality, HSJ, NHS England,
Leeds Hospital Trust, Peninnine Way, and
several other trusts.
03
Listed as Top-50 Innovator by HSJ in
addition to two front page campaigns
led by HSJ using Clever Together
platform and paid for partnership
with NHS IQ.
04
Two HSJ awards won in partnership
with clients for innovation and
efficiency saving.
05
Speaker at HSJ Summit, Financial
Times Innovators and Monitor.
“JOURNALISTA’S IN-DEPTH
CONNECTIONS WITH
HEALTHCARE ARE SECOND
TO NONE. THEIR
RELATIONSHIP WITH THE
EXECUTIVE EDITOR OF HSJ
GAVE US THE INITIAL
OPPORTUNITY TO
DEMONSTRATE WHAT WE DO
AND ENGAGE THE
AUDIENCES WE WANTED TO
TARGET. THEY
DEMONSTRATED REAL
CREATIVITY OPENESS AND
TEAM WORKING. WE WOULD
BE HAPPY TO RECOMMEND
THEM. ”
Dr Peter Thomond,
Managing Partner, Clever Together
OUTCOMES