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Bootcamp In A Bottle
1.
BUILD A BRAND
FOR BOOTCAMP Client name Sector Timeframe Budget Boot Camp In A Bottle Health food September 2012 – December 2013 £150,000
2.
Credentials | © Journalista 2015 | journalista.co.uk
2 Boot Camp In A Bottle is an all- natural meal replacement weight-loss programme and one of the first weight loss stevia products to be released in the UK. Campaign aims included: • Develop awareness of the brand amongst consumers and potential stockists • Position Bootcamp as unique • Drive sales of the product Challenge Strategy: Case studies Results • Created ‘The UK’s Toughest Diet’ supported by a range of video, diary and photo content • Recruited 20 “Bootcampers” led by a tough former military Personal Trainer. • Created a whole diet training programme to create the best, incentivised, ‘before and after’ case studies • Developed “Little Book of Bootcamp” 22,800Additional visits to the Boot Camp In a Bottle website CASE STUDY: BOOTCAMP IN A BOTTLE 19.3mPeople reached with the campaign £364,800Increase in revenue directly attributed to online traffic spikes generated by PR Insight • The main driver diet product sales are ‘before and after’ photographs • Case study led traffic to the online sales site has a conversion rate of 40%, compared to 12% for social media or other adverts • Put the development of case studies at the heart of our awareness raising campaign • Use product placement tactics alongside the campaign • Drive trade magazine awareness alongside the campaign Creative • Case studies of dieters are incredibly hard to collect in a short time period
3.
Credentials | © Journalista 2015 | journalista.co.uk
3 OUTPUTS: CONSUMER MAGAZINE COVERAGE
4.
Credentials | © Journalista 2015 | journalista.co.uk
4 OUTPUTS: CONSUMER MAGAZINE COVERAGE
5.
Credentials | © Journalista 2015 | journalista.co.uk
5 OUTPUTS: PRINT COVERAGE
6.
Credentials | © Journalista 2015 | journalista.co.uk
6 01 Secured 18 pieces of national coverage, representing the opportunity to reach 19.3 million consumers. 02 Coverage boosted visits to the Boot Camp In a Bottle website by 22,800 people. OUTCOMES 03 Overall reach of over 19.3 million people, with pieces featured in Woman’s Own, Best, the Sun, the Mirror and Metro. 04 Built relationships with journalists across national newspapers, women’s weekly magazines, online magazine sites and lifestyle bloggers. 05 Created a database of case studies who could be easily contacted if any further media opportunities arose. “CLEAR AND VERY EXPERIENCED IN THEIR FIELD, DELIVERING ON TIME AND WITH GOOD RESULTS IN TERMS OF AGREED KPI’S. EXCELLENT VALUE – AND JUST AS IMPORTANT HOLLY AND HER TEAM ARE A DELIGHT TO WORK WITH, PEOPLE WITH WHOM CLEAR COMMUNICATION BOTH WAYS IS VALUED AND STRAIGHTFORWARD.” David Cox, Founder and CEO, Bootcamp In A Bottle
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