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  1. 1. confidential   Proposal  2010
  2. 2. Brand Summary <ul><ul><li>Godskitchen is officially the largest weekly dance night in the UK </li></ul></ul><ul><ul><li>Godskitchen has been staging regular events since 1996, almost half the time of their youngest competitor </li></ul></ul><ul><ul><li>Godskitchen has planned a minimum of 15 large arena events in 2004, averaging at 10,000 capacity each </li></ul></ul><ul><ul><li>Godskitchen’s Global Gathering festival is the most successful new UK dance event with a 250,000 site capacity </li></ul></ul><ul><ul><li>Godskitchen has plans to hold future Global Gathering festivals in the United States, Canada, Ireland and Scotland </li></ul></ul>
  3. 3. Brand Summary 2 <ul><ul><li>The Godskitchen compilation albums are the best selling UK club album in today’s market </li></ul></ul><ul><ul><li>Godskitchen has the most successful clubs in the UK and Ibiza </li></ul></ul><ul><ul><li>The total estimated Godskitchen ticket sales for 2004 are 4 million world-wide </li></ul></ul><ul><ul><li>Godskitchen is unquestionably the most successful UK club to promote in America with an approximate total ticket sale of 750,000 against Cream’s 150,000 and Ministry of Sound’s 170,000 </li></ul></ul><ul><ul><li>Godskitchen is currently planning a 25,000 capacity event in the US for summer 2004 </li></ul></ul>
  4. 4. Godskitchen - a global brand Over the past five years Godskitchen has become the leading dance events brand and a centralized product in the European marketplace. Subsequent demand for events further afield have been relentless and global tour activity has extensively covered over 30 countries across the world.
  5. 5. Aims <ul><li>2004 is the second of a 3 year intensive tour schedule that will take the brand to the four corners of America establishing itself as the ambassador for dance music culture across the US and Canada. </li></ul><ul><li>The aims of this activity are to focus specifically on penetrating the Canadian marketplace intelligently. </li></ul><ul><ul><li>Canada dance music scene is viewed as still being in its embryonic stages - needs strategy with longevity no quick fixes! </li></ul></ul><ul><ul><li>Embracing the demographic/ geographical differences of the US to Europe; governed by a segmented and regionally driven marketplace. </li></ul></ul>
  6. 6. Objectives <ul><ul><li>To build the up a solid foundation of brand awareness in Canadian music culture by bringing Godskitchen to target regions </li></ul></ul><ul><ul><li>Build relationships with key, credible regional venues around Canada through establishing regular residencies </li></ul></ul><ul><ul><li>To grow the Godskitchen community through the execution of extensive grassroots promotion, territory by territory, with the support of the credible tour venues enlisted and their promotional networks </li></ul></ul><ul><ul><li>For Godskitchen to be seen as the ambassador of the credible dance music scene in Canada - providing unique opportunities to see world class DJ’s and witness the Godskitchen experience. </li></ul></ul>
  7. 7. The Tour Package The Godskitchen event ‘experience’ has been formulated through the careful selection and choreography of various expert teams. Godskitchen has hired the services of Wired for Sound Artist Management as its US tour management partner.
  8. 8. The Venues <ul><li>Godskitchen will hand-pick a selection of venues from the target areas to be contracted for tour residencies </li></ul><ul><ul><li>Credible dance music venues (trouble free) </li></ul></ul><ul><ul><li>Capacities between 1000 - 3000 </li></ul></ul><ul><ul><li>Each providing effective regional promotion / PR teams </li></ul></ul><ul><ul><li>Proactive to third party sponsor </li></ul></ul>
  9. 9. Decor <ul><li>The Godskitchen tour decor is widely known for its quality and dramatic effect. </li></ul><ul><ul><li>Designed and produced in advance, in the UK </li></ul></ul><ul><ul><li>Comprises a selection of branded spandex sails, fibreglass mobiles and cloth banners which are carefully transported to each event </li></ul></ul>
  10. 10. Production <ul><ul><li>Full intelligent lighting rig </li></ul></ul><ul><ul><li>Full support sound system </li></ul></ul><ul><ul><li>2 Argon Lasers </li></ul></ul><ul><ul><li>4 video projection screens with projectors </li></ul></ul><ul><ul><li>State of the art 2 hour loop branded visuals tape made in the UK </li></ul></ul><ul><ul><li>Depending on the venue and licence availability, experienced pyrotechnic teams are also used. </li></ul></ul>
  11. 11. Music Policy From Godskitchen’s experience of US and South American events to date, we have a good indication of music style trends and have found that currently there is a huge demand for a tough progressive trance and hard house sound. Our DJ rosta would reflect this with the residents used on tour.
  12. 12. DJ’s Godskitchen will be contracting dates in America for 2004 with following premier talent: Fergie / Armin van Burren / Mauro Picotto / Ferry Corsten / Scot Project / John Digweed / Sasha / Marco V / Paul Oakenfold / Judge Jules / Tall Paul / Signum / Dumonde / Paul Van Dyke / Mistress Barbara / Guy Ornadel / John OO Fleming / Tiesto / Joy Kitikonti / M.I.K.E (push) / John Kelly / Christopher Lawrence
  13. 13. Entertainment <ul><ul><li>Godskitchen use some of the best dancers in the world and will tour 8 professionals with the stage crew for performances at every Godskitchen night. </li></ul></ul><ul><ul><li>Alongside this, a variety of acts and entertainment will be locally sourced including acrobats, fire-breathers, axel grinders, plus many more. </li></ul></ul>
  14. 14. Promotion <ul><li>For each event Godskitchen will produce high quality promotional materials designed from the UK. </li></ul><ul><ul><li>Flyers distributed - approx. 100,000 per event </li></ul></ul><ul><ul><li>Street Posters distributed - approx 5000 per event </li></ul></ul>
  15. 15. Advertising and Press <ul><li>Inclusion of the Rogers / AT&T logo in all 2004 related advertising </li></ul><ul><ul><li>Canadian National Consumer press </li></ul></ul><ul><ul><li>Canadian regional press </li></ul></ul><ul><ul><li>Local Billboards </li></ul></ul><ul><ul><li>Network Radio </li></ul></ul>
  16. 16. Canadian Media Partner <ul><li>Godskitchen are currently in negotiations with MTV dance Canada to commission a full On-Tour diary / documentary of the Godskitchen activity in the Canada. </li></ul><ul><ul><li>5/6 programmes </li></ul></ul><ul><ul><li>National Broadcast </li></ul></ul><ul><ul><li>On-air end of 2004 </li></ul></ul>
  17. 17. Target Areas <ul><li>In 2004 Godskitchen plan to produce their events in the following target areas allocating $10,000 to each show. </li></ul><ul><ul><li>Toronto / Ottawa </li></ul></ul><ul><ul><li>Montreal / Quebec City </li></ul></ul><ul><ul><li>Calgary / Edmonton </li></ul></ul><ul><ul><li>Vancouver / Victoria </li></ul></ul><ul><ul><li>Regina / Saskatoon </li></ul></ul><ul><ul><li>Winnipeg </li></ul></ul><ul><ul><li>Secondary University markets (London, Kingston, Halifax, Windsor, etc…) </li></ul></ul>
  18. 18. Sponsorship opportunity The Godskitchen Experience Canadian Tour offers Rogers / AT&T a fantastic high profile opportunity for reaching a growing clubbing community in the Canadian youth marketplace .
  19. 19. Sponsorship opportunity: 2 <ul><li>This activity will provide: </li></ul><ul><ul><li>a unique and targeted strategy - ready made audience </li></ul></ul><ul><ul><li>Reliable promotional / production structure already in place </li></ul></ul><ul><ul><li>Unrivalled credibility through association with fastest growing dance event brand </li></ul></ul><ul><ul><li>Memorable, live experiential appeal - long lasting impact </li></ul></ul>
  20. 20. Proposal For an investment of $500,000 Godskitchen propose that ‘Sauza’ would become the exclusive beverage sponsor of the Godskitchen US tour covering approximately 50 Godskitchen events across America (and Mexico), starting in March 2003 for one year.
  21. 21. Proposal <ul><li>GK is paid a monthly fee of $40,000 to handle all of the programming, production and promotion for dj centric events.  We will: </li></ul><ul><ul><li>Execute talent buys </li></ul></ul><ul><ul><li>Manage the Design process for print and flyers </li></ul></ul><ul><ul><li>Manage the promotion teams you have in place, manage mass media campaigns for radio spots, media buys </li></ul></ul><ul><ul><li>Advance the shows and produce the local production in regards to lighting, lasers, visuals utilizing our resources for touring events and work with your resources for one off events. </li></ul></ul>
  22. 22. Programming <ul><li>1) Godskitchen Road to Winter Music Conference : </li></ul><ul><ul><li>$30,000 per show, includes the fly away costs Early Feb 2004 </li></ul></ul><ul><ul><li>  Multiple city road tour with Armin van Buuren or equivalent in early February </li></ul></ul><ul><ul><li>  Visuals, laser, full GK production </li></ul></ul><ul><ul><li>  Each market a winner at the event wins a trip to WMC to see Armin van Buuren and The Crystal Method Live on Monday March 8 at Level, including flight and accommodation for two nights </li></ul></ul><ul><ul><li>  Dinner with Armin as well, assuming we can arrange it </li></ul></ul>
  23. 23. Programming <ul><li>2) The Crystal Method Live Tour : </li></ul><ul><ul><li>Estimate $25,000 per show </li></ul></ul><ul><ul><li>Early April 2004 </li></ul></ul><ul><ul><li>Full road production </li></ul></ul><ul><li>  3) Tiesto Tour : </li></ul><ul><ul><li>Estimate $25,000 per show June 2004 </li></ul></ul><ul><ul><li>He is touring end of May early June </li></ul></ul><ul><ul><li>Do a full tour with Tijs, number one artist in the world </li></ul></ul><ul><ul><li>Full visuals and laser package </li></ul></ul>
  24. 24. Programming <ul><li>4) Road to Godskitchen Festival </li></ul><ul><ul><li>$25,000 per show includes fly away package July 2004 </li></ul></ul><ul><ul><li>Godskitchen tour with Fergie, or Tall Paul, full GK road production with lasers, visuals, dancers </li></ul></ul><ul><ul><li>Multiple city road tour </li></ul></ul><ul><ul><li>Two winners win flights, three nights hotel in UK for summer end festival, backstage VIP passes </li></ul></ul><ul><li>5) Roadie for a day for the Delta Heavy Tour </li></ul><ul><ul><li>Estimate $30,000 per show October 2004 </li></ul></ul><ul><ul><li>Delta Heavy with John Digweed and Sasha will go out Fall of 2004 </li></ul></ul><ul><ul><li>Sponsor the tour dates for Canada, have two winners fly to a US city (festival scale event ideally) and be a roadie for the day on the Delta Heavy Tour </li></ul></ul><ul><ul><li>Tour will have full traveling production </li></ul></ul><ul><li>This should get us 8 x 5 = 40 shows </li></ul><ul><li>We can do the other 30-40 dates for dance events with normal one off events with big name talent, depending on his budget. </li></ul>