It describes the economic position of Portugal and how any business can take advantage there.

2. About - Portugal
 Portugal was founded in 1128, making it one of the
oldest nations in Europe. Portugal is named after its
2nd largest city, Porto.
 It is located in the southwest of the Iberian Peninsula lying
between Spain in the north and east, and the Atlantic Ocean
in the south and west.
 Portugal is a Member State of the European Union and
belongs to the Euro Zone.
 Portugal is the 2nd best country in the world on migrant
integration policies and is an open door to the various world
markets, with a direct connection to the Portuguese-speaking
markets.

3.  It ranks as the 17th safest country in the world.
 Portugal has been a Republic since 1911 and its
government is a Parliamentary Democracy.

4. General Information
Source –
www.euromonitor.com/
 Oldest country of Europe
 Capital - Lisbon
 Area – 91,630 sq .km
 Total population – 10.3 mn
 Currency – Euro
 GDP – 217,595.4 USD mn
 Inflation rate – 1.6 %
 Language - Portuguese

5.  Industries..
Textiles and footwear, Wood pulp, Oil refining,
Electronics and communication equipment,
Construction, Tourism
 Agriculture..
50.8% of continental Portugal is dedicated to agriculture
– grain, potatoes, tomatoes, olives, grapes .

6. Culture Religion of Portuguese…
 Portuguese culture has been greatly influenced by the dominance of the
Catholic Church and the traditional Christian values.
 This influence is still reflected in modern Portuguese society.
 The Portuguese people are traditional and conservative.
RANK BELIEF SYSTEM SHARE OF
POPULATION
1 Roman Catholic Christianity 81%
2 Atheism or Agnosticism 7%
3 Protestant Christianity 3%
4 Islam, Baha'i Faith, Judaism, Eastern
Religions, or Other Beliefs
9%

7. Video
https://youtu.be/28RP
PfN-dDc

8.  Family in Portugal
In Portugal, the family is the foundation of the social structure. Individuals derive
a social network and assistance from the family. For the Portuguese, family
loyalty comes before other social relationships, even business.
 Hierarchy
• Portugal is a culture that respects hierarchy.
• Society and business are highly stratified and vertically structured.
• Both the Catholic Church and the family structure emphasize hierarchical
relationships.
• People respect authority and look to those above them for guidance and
decision-making.
• Rank is important, and those senior to you in rank must always be treated with
respect.
• In business, they respect the member with senior authority

9. ECONOMIC CRISIS
 Between year 2009-16, its economy experienced a
severe economic crisis.
1. Falling GDP

10. 2. High Unemployment

11. 3. Rising govt. debt

12. 4. High bond Yields
This was caused by a combination of global
recession, lack of competitiveness and limitations of

13. ECONOMY RECOVERY
 For accelerating growth of the economy
Portugal has made some strategies like –
• Secure entry to the European Monetary Union
• Reduce Public Sector Deficits
• Bring down Inflation
• Increase of investment by attracting European
countries

14. Reasons why investors invested in
Portugal

15. BUSINESS OPPORTUNITIES
Source: World Bank (Doing Business 2017,
total no. of countries 190
There are excellent investment opportunities in Portugal.
From the creation of new companies to the conditions for
obtaining residence permits and access to tax incentives, the
advantages are appealing:
Business Environment
 Portugal is the best country in the world for "Trading across
Borders“
 It was considered the 20th best country in the world in the
category of "Execution of Contracts“
 It ranks 25th in 190 countries for "best country to do business”

16.  Competitive Market
Being a member of the European Union, it defends a
free market with the abolition of sources allowing a free
movement of people and goods

17.  Competitive Real Estate
 Portugal is at the top of the ranking for real estate purchase
 According to Live and Invest Overseas, "Compared to Western
European cities such as Paris, London, Dublin, Madrid and Rome,
the Portuguese capital generally offers better weather, better real
estate prices and lower cost of living”
 Favourable tax
 It has clear and transparent fiscal rules that simplify investment
operations
 Several measures for investors and integration of foreigners in
Portugal
 Special schemes with favourable tax on income and
retire: special scheme for non-habitual residents.

18.  Better IT
 Portugal is a pioneer in the creation of some
electronic networks, such as Via Verde (management
of tolls) and the SIBS network (network executions
and ATM payments)
 Also knowed for the creation and development of e-
government programs
 It has one of the fastest and most efficient broadband
networks in Europe
Source -OECD Broadband Statistics, The World in 2014 - ICT
Facts and Figures

19.  one of the main sectors
of activity of the
Portuguese economy,
making a significant
contribution to its growth,
through the weight it has
in national exports and
job creation.
 According to the Bank of
Portugal, tourism
revenues in Portugal
increased steadily in the
period 2011 to 2015, with
an average annual
growth of 8.9%.
 It is a growing sector that
has attracted more and
 TOURISM

20. Conclusion
 Portugal is a part of European Nation and attract
many foreign investments in the country.
 Sector of growth are –
 Information & Communication Technology
 Tourism
 Research & Development
 Investors consider that Portuguese
competitiveness is highly dependent on level of
support provided to high-tech industries and to the
reduction of tax burden