1. Opening titles
Kick Ass
https://www.youtube.com/watch?v=ydwkdSk
Mc3U
The camera pans forward revealing the institution
the film is distributed by ´´Lionsgate´´. The fact that
it is the first title that appears connotes its
importance. A teenage target audience may want
to continue watching this film if they are a fan or
Lionsgate films, they can then socially interact
about the film to their friends (uses and
gratification theory).
The camera pans out and a foreboding
atmosphere is created through the
transition of light colours to dark clouds
and black font. This connotes that
something bad may occur in the
narrative creating an enigma (Barthes
enigma code) for the target audience of
teenagers. They would be attracted to
watch this film as the enigma would offer
them escapism from the real world( uses
and gratification theory).

2. A still background is used here whilst the
letters fade in one by one, the different
colours along with the letters appear as if
they have been hand written by a child
connoting that it appeals to a younger
audience. When all the letters have faded in
it spells ´´MARV´´ which represents ´´MARV
studio´´ ,which is a UK production company.
Binary oppositions can be identified here as
the childlike font is used to represent the
studio that has produced this film which is
opposite to the fact that adults produced it.
The camera pans forward to create the
illusion that the font is coming forward. It
repeats the who it is distributed by
´´Lionsgate´´ and the production
company ´´MARV´´. The blue bold font
along with the background of clouds
connotes the narrative will based around
the fantasy genre. This will appeal to a
teenage target audience as it offers them
escapism from the real world (uses and
gratification theory).

3. The font used in the opening
titles of this film are bold, this
connotes youth and would
appeal to a teenage target
audience. This is because they
would socialise with their friends
about the film as it is connoted
as cool from the graffiti type
font- uses and gratification
theory.
The blue colours of the font connote that is
appeals to both genders as it is a universal iconic
colour. This would help in attracting a mass
target audience.
The blue font matches the background of clouds,
this connotes that the film creates an uplifting
atmosphere, which connotes it´s genre is
comedy. This would attract a teenage and an
adult target audience as it offers them
entertainment- uses and gratification theory.
The camera pans forward into
the titles, which gives the effect
of the titles flying. This works
alongside the uplifting
atmosphere created which
connotes it is of the comedy
genre. We are again exposed to
the production company
´´MARV´´ to emphasise it´s
importance.

4. The camera pans forward to reveal that
the producer is Mathew Vaughn, the
fact that this title is also set in the cloud
connotes that he is superior and is a star
(Dyers star theory). This means a
teenage target audience may want to
watch the film because of their previous
experiences of viewing this producers
films and enjoying them.
Non-Diegetic sound of heroic music is used to
connote the film may also have the genre of
fantasy as well as comedy. This would appeal
to a teenage target audience it would be
escapism for them- uses and gratification
theory.
Panning is used once again to bring forward
the titles, the director is now introduced this is
to make the teenage target audience aware of
who created it. They are a star- dyers star
theory.

5. The camera pans down increasing in speed
every time it goes down, this is to increase the
pace and make the audience wonder what is
to come next. The camera pans down into an
establishing shot of the city, this sets the scene
and connotes that this film will be about super
powers through the repeated imagery of the
clouds, the sky and sky scrappers. The
fantasy/comedy genre represented through
these techniques will offer the teenage target
audience escapism and entertainment (uses
and gratification theory).
The opening titles end by showing the title
of the film as well as where it was
produced, New York. This provides
information for the teenage target
audience (uses and gratification theory).