A sample Business Plan

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3. COMPANY OVERVIEW
• Name Organicfood.com
• Type Online Shop, Retailer, Supplier
• Established 2018
• Mission We are in the food industry to ensure organic fresh
food items for customer with a reasonable
price. We believe in quality rather then
quantity
• Vision Reaching a top position in the market by creating
some job opportunity and customers
satisfaction
• Management 5
• Location Uttara 13 (Super Shop at Dokkhinkhan)
• Contact organicfood@homedelivery.com
880-02-9257048, 9252745-46
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5. OUR PRODUCTS OVERVIEW
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• Vegetables
• Eggs
• Milk
• Chicken
• Fish etc
Target customer
• The busy schedules people who rarely have
time to go to market to their daily buying’s.
Product Source
• Vegetable-Kachkura, Dokkhinkhan
• Eggs, milk, chicken- Gazipur, Kalialoir
• Fish and meat - Kachkuna, Dokkhinkhan
• Mangoes - Rajshahi

6. MANAGEMENT TEAM
• Calculations and Collections Ria Mahjabin and Parves
• Marketing & Advertising Rifat
• In Store Management Tusher
• Customer Interactions Tarikul
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7. LEGAL STATUS AND OWNERSHIP
• Partnership Business: Owned by 5 partners
• All partners share equal rights and
responsibilities in connection with
management of the business.
• Any individual partner can bind the entire
group to a legal obligation.
• Each individual partner assumes full
responsibility for all of the business's debts
and obligations.
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8. SPECIAL FEATURES OF OUR BUSINESS
• They can order from online or using our app.
• They can pay cash on delivery or use credit cards.
• We will ensure timely delivery of our products.
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9. MARKET ANALYSIS
1. Target Market and Market Segmentation:
Uttara, Dhaka residential area.
 Every class of people specially bachelors,
newly married couple, middle aged people
2. Competitors Analysis:
Chaldal.com(initially)
Agora, Shopno, Mina Bazar (When we will
start selling in our Own shop)
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10. INDUSTRY ANALYSIS
• Threats of new entrants High
• Threats of substitute products Low
• Rivalry among Competitors High
• Bargaining Power of Buyers High
• Bargaining power of Suppliers Low
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11. MARKETING PLAN
1.Content Marketing:
• Make the website ready increase more
traffic in our website.
• posting images, videos, infographics.
• The contents will be based on What are
their interests? How old are they? What
content will be useful to them?
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12. CONTINUOUS…
2. Social Media Marketing:
• We will use: We will use: Facebook,
Some components of social marketing
to let the customer know about our
products.
• Google Ads, Static ads on online
newspaper sites.
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13. CONTINUOUS…
3.Word Of Mouth Marketing: Word-of-
Mouth Marketing is the passing of
information from person to person by oral
communication.
Process of WOM Marketing :
• Make a survey on our target customers
• Talk with them about the importance of
organic and fresh food
• We will tell them how we will ensure our
product quality and maintain organism
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14. PRODUCT, PRICE AND DISTRIBUTION
• Product Vegetables, chicken, egg, milk fish,
meat, fruits
• Price Cost-based pricing and competitor-
based pricing
• Distribution Home delivery system
We will charge very little for home
delivery service
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15. PROMOTION ACTIVITIES
• Post daily content on Facebook page.
• Use Images of our products When Posting to Facebook
• Will increase exposure of our communities with social
buttons.
• Will invest in an Infographic of our website.
• Will create micro content to attract more customers.
• Will arrange several programs to promote our company
name and raise awareness about organic food.
• will experiment with different titles in our blog posts.
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16. PRICING STRICTURE OF OUR PRODUCT
SN Vegetable product price
1 Onion 1kg 32 tk
2 Red Tomatto 1 kg 30 Tk
3 Potato New, red potato 1kg 18 /24 tk
4 Round Lemon 4pc 24 tk
5 Round Bringzals 1kg 60 tk
6 Spinach (palong shakh) 1
bundle
10 tk
7 Dhonia Pata 100 grm 10 tk
8 Cauliflower each pc 30 tk
9 Flat beans 1 kg 40tk
10 Chilli 1 Kg 60 tk
SN Fish Price
1 Rui Fish 1.5 kg 400 tk
2 Catla 1.3 grm 465 tk
3 Deshi pangas 1.5 kg 220 tk
4 Koi fish after cutting 800
grm
210 tk
5 Telapia 1 kg 120 tk
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17. Seri
al
Meat, chicken Price
1 Beef bone in 1 kg 480 tk
2 Beef boneless 1 kg 680 tk
3 Chicken cock skein off
600n grm
250 tk
4 Whole broiler chicken
skein off 1 kg
240 tk
5 Chicken boneless brest 1
kg
390 tk
6 whole deshi chicken skein
off 550 grm
340 tk
SN Fruats ,Eggs
Milk
Price
1 Mango
Different
varieties 1 kg
50-70 tk
2 Guava 1 kg 140 tk
3 Paka pepe 1
kg
125 tk
4 milk 1 ltr 80 tk
5 Egg per pcs 7 tk
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18. OPERATIONS PLAN
• Location: Uttara, Dokkhinkhan
• Facilities and equipment:
1. Equipment
2. Staff facilities
3. Personal Health and Hygiene
4. Waste Management
5. Transport
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19. CONTINUOUS…
1. General Approach to Operation:
1. Food safety for retail stores
2. Responsibility
3. Traceability
4. Transparency
5. Emergency
6. Prevention & Co-operation
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2. Food safety management and
hygiene practices:
1. Walls and partitions
2. Doors
3. Drainage systems
4. Temperature control
5. Ventilation
6. Lighting
7. Power backup

20. DESIGN AND DEVELOPMENT
1.Product development
2.Market development
3.Organizational development
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21. PRO FORMA INCOME STATEMENT AND BALANCE SHEET
Month 1
Sales:
Total Sales 25000
Costs:
Cost of sales:
Fuel For Car
Wages
1500
800
Gross Profit: 22700
Expenses:
Marketing:
Website
Search Engine
Publication
Flyers & Posters
Other marketing
Total Marketing
General and Administrative:
Parts for repair
Cell Phone
Other G&A expense
Total G&A expense
Depreciation:
Transport vehicle
1500
1200
600
1000
300
4600
800
1000
1200
3000
1500
Total Costs: 9100 21

22. Assets Liabilities and Owner's Equity
Cash 15,000 Current Liabilities 1,000
Inventory 40,000 Loans and Long-term Liabilities 500000
Prepaid expense 5000 Accrued Expenses
5000
Furniture & Fixtures 200000 Owner's Equity 300000
Purchase van 200000
Office equipment 300000
Intangible assets 44000
Total Assets 806000 Total Liabilities and Owner's Equity 806000
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23. CONCLUSION
1. At the end we can say this business idea seems realistic to us that’s
why we have chosen this business plan.
2. For our business our products items are easily available. We have
already talked suppliers they informed are us they are ready to supply us
those products we are going to sell.
3. We are confident that if we can arrange proper finding for our business
and manage it properly we will be successful.
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