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Protecting Your Brand in Cyberspace
Topics Covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Searches
What’s At Stake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Keywords Use of Trademarks in Title
Competitors Using TM
Competitors Using TM
“ Use in Commerce”  ,[object Object],[object Object],[object Object],[object Object]
Is Bidding on Competitor’s  Name a TM a use in commerce? ,[object Object]
Use in Commerce   or   Not? 2003 2005 2007 2006
Red States v. Green States ,[object Object],[object Object]
Split Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Split Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1125(a) Trademark Infringement ,[object Object]
Initial Interest Confusion ,[object Object],[object Object],[object Object],[object Object]
Initial Interest Confusion (con’t) ,[object Object],[object Object]
American Blind & Wallpaper v. Google
The Court Refused to Dismiss ,[object Object],[object Object]
Hyperlink Law To hyperlink or not to hyperlink?
What’s At Stake ,[object Object],[object Object]
Linking Nomenclature ,[object Object],[object Object],[object Object],[object Object]
Deep Linking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contributory Infringement  & Disparaging Links ,[object Object],[object Object],[object Object],[object Object]
Thumbnails ,[object Object],[object Object],[object Object],[object Object]
Domain Name Scams
What’s At Stake   ,[object Object],[object Object],[object Object],[object Object]
Domain Name “Tasting” ,[object Object],[object Object],[object Object],[object Object]
New Domain Name Abuses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political Response ,[object Object],[object Object],[object Object],[object Object],[object Object]
Counterfeiting  on the Internet
What’s At Stake ,[object Object],[object Object],[object Object],[object Object]
Attacking Counterfeiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phishing Scams
What’s At Stake ,[object Object],[object Object],(Source: Anti-Phishing Work Group)
Phishing 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phishing Remedies ,[object Object],[object Object]
Questions?
[object Object],[object Object],About Us
Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Protecting Your Brand in Cyberspace

Editor's Notes

  1. ANOTHER BIG PROBLEM IS COUNTERFEITING ON THE INTERNET WHICH IS ESTIMATED TO ACCOUNT FOR 10% OF ONLINE COMMERCE TIFFANY’S FOUND THAT 95% OF ITS PRODUCTS SOLD ON EBAY WERE COUNTERFEIT OR GREY MARKET. OF COURSE, WHAT YOU GET FROM THAT GUY BY THE FREEWAY IS 100% GENUINE