This document discusses cyberlaw and contains 25 pages covering various topics: - Search engine optimization and how hit rate affects traffic to a website. - Web spidering which allows automated scripts to analyze and index web servers faster than humans. - "Suck sites" which allow complaints about companies and can damage their brand, with legal recourse if untrue statements are made. - Internet fraud schemes such as chain letters, pyramid schemes, and credit card/phone bill cramming without authorization.

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The site getting higher “hit rate” is at the top of the list in response to the internet search
engine, which drives additional traffic to the site
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web spidering is a proccess performed by a software application in which an automated
script fetches, analyses and files information from web servers at many times the speed of
a human.
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Suck sites are new form of threat to the business world through the internet medium. It
started from unhappy customers and disgruntled former employees setting complaint sites.
The name comes from popular sites like “www.ballysucks.com” which contained
complaints about ‘Bally Total fitness Health clubs’.
For e.g. “www.walmartsucks.com” collects critical news about walmart and details law
suits involving the company. A well run and well visited site can be seriously detrimental to
company s brand, specially as the sites are attracting a lot of media attraction. There are
company’s brand specially as the sites are attracting a lot of media attraction There are
both practical and legal steps that can be taken against them.
If the site contains any statement about the company which are untrue, the owners of the
site may be sued for the libel. However because legal claims of this nature are expensive
and success is by no means guaranteed it is probably better to complain to ISP and ask
them to remove it instead.
Most of the suck sites vanish very quickly as there are legal actions taken very soon, hence
the above mentioned examples of the sites in the slide may not be found on the internet.
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New technology gives criminals new ways to commit crimes, including the use of fraud on the internet.
Some of the recent fraudulent schemes include;
Some of the recent fraudulent schemes include;
1. Chain letters: consists of a message that attempts to induce the recipient to make a number of
copies of the letter and then pass them on to as many recipients as possible. Common methods
used in chain letters include emotionally manipulative stories, get‐rich‐quick pyramid schemes and
the exploitation of superstition to threaten the recipient with bad luck or even physical violence or
death if he or she "breaks the chain" and refuses to adhere to the conditions set out in the letter.
2. Pyramid schemes
3. Get‐rich‐quick investment scams
4. Work at home scams
5. Travel/vacation fraud
6. Health care frauds
7. Internet auction frauds: in which some e‐auction sites take cashier’s checks or money orders from
consumers as payment, but never deliver the goods purchased
8. Rebate check scams: occur when companies such as ISP’s or telephone or cable providers mail
“Rebate” checks in small amounts, usually under $5.00, to consumers. By cashing the checks the
consumers unknowingly agree to become customers of that company or ISP. The company then
begins placing monthly charges on consumer’s telephone bills and makes it very difficult for the
consumers to cancle the service or receive refunds.
cons mers to cancle the ser ice or recei e ref nds
9. Web cramming: also known as internet web site design promotion scams: here companies,
including some phone companies, offer small businesses and non profit organizations a free web
page or web site design and then charge them for the service on their monthly bills.
10. Credit card cramming occurs when operators of some Internet web sites, usually adult oriented
web sites, charge consumers credit cards or phone bills for services the consumers did not order or
authorize.
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