eCommerce - Practical Internet Strategies to Sell Your Products and Yourself - Part IV Presented by Dan Bond Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center, Delaware Technical Community College (Terry Campus) and USDA Rural Development February 2010

1. eCommerce Practical Internet Strategies to Sell Your Products and Yourself Presented by Dan Bond Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center, Delaware Technical Community College (Terry Campus) and USDA Rural Development February 2010

2. I did my homework!

3. But then I tore it up. That was fun!

7. Website Advertising

8. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners , and the content of the advertisements is often relevant to the website. Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people.

9. Affiliate Marketing

12. Affiliate Networks

13. Shopping Sites

14. SKU

15. Show me the money!

16. Social Shopping Sites "Websites that combine social elements such as a social networking community or the ability to set social bookmarks with aspects of shopping such as product reviews and deal hunting"

17. "A site that only sells one item a day as a "daily woot" and provides community feedback on the item."

18. "Discover and share products in a social environment that allows you to recommend products to friends, organize shopping lists, find the best deals and get discounts."

19. Other Social Shopping Sites

26. This is scary stuff!!!!!!!!!!!!!!!!!

27. In the 1990s, Congress passed the Digital Millennium Copyright Act (DMCA) . It included a very powerful tool to quickly attack the theft of unregistered copyright-protected materials so victims of theft of creative works can reach out into cyberspace and aggressively pursue an infringer. This tool, known as the “takedown notice,” requires a website host to pull down an allegedly infringing website or page merely upon receipt of a specified notice from the owner or its lawyer. No lawsuit is necessary. The implications to the host are significant: the failure to pull it down exposes the hosting company to liability for copyright infringement under traditional doctrines of law, and it also loses immunity created by the DMCA. The law giveth, and the law taketh away.

28. TAXES

30. Other states that do not have sales taxes are Alaska, Hawaii, Montana, New Hampshire and Oregon.

31. Sales tax vulnerability In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon. The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January, 2009. The case is currently in appeal process.

33. Sources of eCommerce Information

34. When you have questions, this is the first place to go!

36. http://www.business.gov/business-law/online-business/ Government Assistance, Regulations, Taxes

39. fitbase.fitforcommerce.com ecommerceoptimization.com growsmartbusiness.com

40. Dan Bond 302-228-6590 (cell) [email_address]

41. It's been great being with you this week!