1. RICARDO LUIZ MARAFON SOUSA
RuaJoão Joanim Tordin, 355 – VilaCapuava Brazilian
Valinhos –SP – 13273 – 146 Married
Mobile phone: 11 94870–0941 2 children
E-mail: ricardo.marafon@terra.com.br 06/07/1972
QUALIFICATIONS
 Experience in launching educational startup in Brazil.
 Experience in selection, negotiation, foundation, and launch of aJoint Venture in Brazil with an international group of technology for education.
 Extensive experience in strategic business units management at AnhangueraEducacional SA
 Solid knowledge in development of business strategies, marketing, promotional and trading products and services; segmentation / customer
loyalty.
 Leadership of executives and cross-functional teams on complex projects and activities.
 Strategic business vision focused on results in B2Band B2C markets.
 Extensive experience as aprofessor in management area higher education.
PROFESSIONAL EXPERIENCE
LEARNPAD BRASIL S.A (January-14 – November-14) – CEO – President
 Selection of LearnPad Platform as the best technology solution for one of the largest Brazilian IT companies.
 Negotiating with LearnPad USA group for the foundation of aBrazilian joint venture of the brand.
 Business Plan Development of the company with approval of national and American groups.
 Recruitment and Selection of management and operational team of the company.
 Planning and execution of the launch of the company in Brazil.
 Conducting public and private sales.
 Delivery and implementation of customer solutions.
 From the business concept and trading with the US group to delivery of the first sale: 7 months.
COLÉGIO HUMBOLDT (March-13 – January-14) – Executive Director
 Responsible for the implementation of the Business Plan of the high school.
 Responsible forthe financial department, marketing, general services, international relations, human resources and other administrative sectors.
 Integrated management with the Brazilian Educational Director and the German Educational Director.
ANHANGUERA EDUCACIONAL (April-12 – February-13) – Dean of Centro Universitário Plínio Leite (Niterói/RJ)
 Responsible for the implementation of the Business Plan of the unit.
 Direct Management of Assistant Director, Educational Coordinator,Graduation Course Coordinators, specialization and master's degree, and heads
of administrative sectors.
 Responsible for the academic, administrative, and financial results.
IES 2 – Inovação, Educação e Soluções Tecnológicas (March-10 – December-11) – Partner and Commercial Director
• Responsible for the company's business model, developing the business plan and feasibility analysis.
• Development of the strategic map of the company, directing priority areas and defining organizational structure.
• Development of strategy for launching thevirtual apps store for mobilephones, Nokia's OviStore. One of thecompany's apps, Dancing Fingers, had
more than 800,000 free downloads worldwide.
• Preparation of 5-year-plan of the company.
• Application of management concepts by results with development of professionals able to operate in highly competitive environments.
• Strategy and operation advisor in business areas.
ANHANGUERA EDUCACIONAL (January-05 – December-06) – Executive Director of Anhanguera Campinas
(January-07 – June-07) – Executive Director of Anhanguera Jundiaí
(July-07 – December-08) – Director of Innovation and Engineering Products
(January-09 – March-10) – Metropolitan Regional Director of São Paulo

2. • Active participation in the growth of the company, implementing operational strategies and the concept of SBU (strategic business unit).
• Planning and implementing quality policiesand student loyalty having contributed in the achievement of entrance examinations and re-enrollments
goals.
• Restructured the areas of colleges with focus on customer service. The change in behavior led to asatisfaction rate with the service to more than
75%.
• Monitoring the company's IPO in 2007 and elaboration of relevant information to attract shareholders;
• Participated in the preparation of budgets and operational tactics to comply with them in the UEN. They were 6 educational units, with dozens of
different costs and process centers. The result was athorough tactical document the Metropolitan Regional of São Paulo and the standardization of
processes.
• As Director of Innovation and Product Engineering, deployed changing curricular matrices of all Anhangueracourses in order to reduce their costs
and implement contemporary technologies of education. At the time, they amounted to more than 75different undergraduate courses.
• Representative of the Regional Directors on the implementation of the newcomputerized system for academic and financial control.
• Innovation Group Course Leader, responsible for standardizing common rules among all Anhangueracourses, base of the TextbookProgram. This
action enabled the purchaseof books in scaleand their sale to students with discounts up to 80% on the cover price. This is still one of the competitive
advantages of the company today.
BEGINNING OF CAREER (1990)
 Started professional career in 1990 as asalesman in apaint store where I stayed for 4 years and launched the concept of external sales, where an
external agent visited the construction sites of the city of Itatiba, registered them and when they were ready for finishing stage, acontact was made
with the engineer, architect or owner of the site and avirtual service of visualization of thechosen colors applied on the site was offered for free. This
service reached 80% of sales closing of all services provided. Worked then in sales for several other construction companies and other services and
results happened afterwards.
• In 1996 I joined the Centec company – TCT. At that time it was the central office of the educational group that would become in 2003 the first
educational group in South Americato go public on the stockexchange, AnhangueraEducacional SA. Left the company in 2010 and had avery diverse
career. Nearly every two years, I held different roles and positionsrequiring technical expertise, leadership, internal negotiation, communication, and
professional skills.
ACADEMIC BACKGROUND
• Master in Strategic Management – UNICID
• Post-Graduation in Marketing – USF
• Graduate in Business Administration with focus on marketing – USF
LANGUAGES
• Fluent English
• Basic Spanish
COMPLEMENTARY INFORMATION
• Professor at Anhanguera in General Management, Marketing I and II, Management Technologies - 2000 – 2004
• Coordinator of Tourism Courses, Technology in HR, and Administration – 2001–2004
• Founding partner of iES2 – Inovação, Educação e Soluções Tecnológicas, where the main project is PALMA (Literacy Program in Mother Tongue),
focused on teaching youth and illiterate adults through mobile phones.
• President-founder of LearnPad Brazil, atechnology company for the correct use of tablets in classrooms.