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OVERVIEW
 DO PEOPLE WORK BETTER ALONE OR WITH
OTHERS?
 DO PEOPLE WORK AS HARD WHEN GROUPS AS
THEY DO WHEN WORKING BY THEMSELVES
 WHY ARE GROUPS MORE SUCCESFULL WHEN
WORKING ON SOME TASKS AND NOT ON
OTHERS?
 WHAT STEPS CAN BE TAKEN TO ENCOURAGE
CREATIVITY IN GROUPS?
What is performance?
 Definition of performance
1 a: the execution of an action
b: something accomplished
2 : the fulfillment of a claim, promise, or request
3 a: the action of representing a character in a play
b: a public presentation or exhibitiona benefit performance
4 a: the ability to perform
b: the manner in which a mechanism performs engine performance
5 : the manner of reacting to stimuli : BEHAVIOR
Social Facilitation
 The enhancement of an individual performance when working with other
people rather than working alone.
 Improvement in task performance that occurs when people work in the
presence of other people.
NORMAN TRIPPLET (1898)
 Riders achieved their best times when they competed or they were paced and
they are slowest when racing alone.
Coaction, Audiences and Inconsistencies
 COACTION – people working in the presence of other people, but not
necessarily interacting with one another.
 AUDIENCES – triggers social facilitation when other people watches them.
 INCONSISTENCY – other studies, did not confirm the “presence of people
improves performance” (Floyd Allport, 1920).
ZAJONC’S RESOLUTION
BY ROBERT ZAJONC (1965)
States that behavior are easier to learn and perform than others.
 DOMINANT RESPONSES – dominate all potential responses.
 NONDOMINANT RESPONSES – less likely to performed.
Zajonc’s insight was that the presence of others increases tendency to perform
dominant responses and decreases the tendency to perform nondominant
responses.
4 General Explanation of Social Facilitation
1). DRIVE THEORY (ZAJONC 1965)
 Zajonc coined term word compresence – state of responding in the presence
of others.
 This theory maintains that the presence of others evokes a generalized drive
state characterized by increased readiness and arousal.
JAMES BLASCOVICH and his colleagues (1999)
verified that an audience triggers increases in cardiac and vascular activity.
 CHALLENGE RESPONSE – appeared to be ready to respond to the challenge
they faced.
 THREAT RESPONSE – appeared to be stress rather than ready for an effective
action.
4 General Explanation of Social Facilitation
2). EVALUATION APPREHENSION THEORY (COTTRELL, 1972)
 Cottrell suggested that evaluative pressure is one of the reasons why people
tend to be more productive in the presence of others.
 This theory assumes that individuals learned through experience that other
people are source of most of the rewards and punishments.
Self- Presentation Theory
 Group members actively control others impressions of themselves by
displaying social behaviors that establish and maintain particular image or
face
4 General Explanation of Social Facilitation
3). Distraction- Conflict Theory (BARON, 1986 & SANDERS,
1981)
 Distractions have been shown to improve performance on certain tasks.
 This theory suggest that distraction interferes with the attention given to
task, but that these distractions can be overcome with effort.
 STROOP TASK
4 General Explanation of Social Facilitation
4). SOCIAL ORIENTATION THEORY (UZIEL, 2007)
 Suggest that people differ in orientation towards social situations, these
differences predicts who will show facilitation in the presence of others and
who will show impairment.
 POSITIVE ORIENTATION – self confident that they react positively to the
challenge.
 NEGATIVE ORIENTATION – approach social situation apprehensively, for they
feel inhibited and threated by people.
FOUR GENERALS EXPLAINATION OF SOCIAL FACILITATION
CONCLUSIONS AND APPLICATIONS
PREJUDICE AND SOCIAL FACILITATION
 presence of other people may lead individuals to express even more biased
opinions when they are in public rather than private.
 The presence of others may work to facilitate prejudice rather that keep it in
check
ELECTRONIC PERFORMANCE MONITORING (EPM)
 The use of information technologies such as computer network, to track,
analyze and report information about worker’s performance.
CONCLUSIONS AND APPLICATIONS
SOCIAL FACILITATION IN EDUCATIONAL SETTINGS
 STUDY GROUP – self-organized and self-directive group formed by the
students for the purpose of studying course material.
 “JOIN A STUDY GROUP” – advice often given to college students who are
struggling in their classes.
Reduction in performance effectiveness or
efficiency caused by actions, operations, or
dynamics that prevent the group from reaching its
full potential, including reduced effort, faulty
group processes, coordination problems, and
ineffective leadership.
process
loss
PROCESS LOSSES IN GROUPS
The tendency, first documented by Max Ringelmann,
for people to become less productive when they work
with others; this loss of efficiency increases as group
size increases, but at a gradually decreasing rate.
Max Ringelmann (1913), a 19th-century
French agricultural engineer, was one of
the first researchers to study the
relationship between process loss and
group productivity.
Ringelmann
effect
Double Tap to Edit Title
decline in productivity was caused by
motivation losses: people may not work so
hard when they are in groups
coordination losses, caused by “the lack of
simultaneity of their efforts”
Ringelmann identified two key sources of
process losses when people worked together.
Double Tap to Edit Title
Ringelmann documented what others had noticed:
People sometimes do not work as hard as they could
when they are part of a group
social loafing
The reduction of individual effort exerted when
people work in groups compared to when they work
alone.
People carrying out all sorts of physical and mental tasks—
including brainstorming, evaluating employees, monitoring
equipment, interpreting instructions, and formulating
causal judgments—have been shown to exert less effort
when they combine their efforts in a group situation
Motivation Loss: Social Loafing
When people feel as though their level of effort
cannot be ascertained because the task is a
collective one, then social loafing becomes likely.
But when people feel that they are being
evaluated, they tend to exert more effort, and
their productivity increases.
Increase Identifiability
Causes and Cures for Social Loafing
If the task is an individualistic one, and is easy, the
presence of other people increases evaluation
apprehension, so social facilitation occurs.
But when group members are anonymous, and their
contributions are unidentifiable, the presence of
others reduces evaluation apprehension, and social
loafing becomes more likely
Double Tap to Edit Title
free riding
Contributing less to a collective task when one
believes that other group members will
compensate for this lack of effort.
if they feel that the group does not need them or
their contribution, they will be tempted to free-
ride.
Minimize Free
Riding
When group members think that they are an
indispensable part of the group— perhaps because
their contribution is unique or essential for the
group’s success—they work harder
They also free-ride less in smaller groups, because
each person plays a larger role in determining the
group’s outcomes
Double Tap to Edit Title
sucker effect
The tendency for individuals to contribute less to a
group endeavor when they expect that others will
think negatively of someone who works too hard or
contributes too much (considering them to be a
“sucker”).
Double Tap to Edit Title
Groups that set clear, challenging goals outperform
groups whose members have lost sight of their
objectives.
members were more productive when they had a
clear standard by which to evaluate the quality of
their own work and the group’s work
The group’s goals should also be challenging rather
than too easily attained.
Set Goals
Double Tap to Edit Title
Loafing is less likely when people are involved in their work.
Those who enjoy working with other people in groups,
because they value both the group experience and the
results they achieve, are less likely to loaf compared to less
group- and achievement-oriented individuals
Challenging, difficult tasks reduce loafing, but so do ones
that will determine group members’ personal outcomes—
either by reward or by punishment
Increase
Involvement
Double Tap to Edit Title
Social loafing is also reduced when rewards for
successful performance are group-based rather than
individually based—so long as the group is not too
large in size and the reward is divided nearly equally
among all the group members
Double Tap to Edit Title
social compensation
The tendency for group members to expend greater
effort on important collective tasks to offset the
anticipated insufficiencies in the efforts and
abilities of their co-members.
Double Tap to Edit Title
Social identity theory also suggests a way to reduce
loafing: increase the extent to which group
members identify with their group
Social identity theory suggests that the difference
between a hard-working group and a loafing group is
the match between the group’s tasks and its
members’ self-definitions.
Increase Identification with the Group
Double Tap to Edit Title
“This task is important to me,” but they are likely to work
even harder when they think, “This task is important to us”
then social loafing is replaced by social laboring
Double Tap to Edit Title
A theoretical explanation of group productivity
developed by Steven Karau and Kipling Williams that
traces losses of productivity in groups to diminished
expectations about successful goal attainment and
the diminished value of group goals.
the Collective Effort Model
Double Tap to Edit Title
comprehensive theoretical framework for
understanding the causes and cures of social loafing.
two factors determine group members’ level of
motivation:
- their expectations about reaching a goal
- the value of that goal.
Double Tap to Edit Title
Motivation is greatest when people think that the
goal is within their reach (expectations are high)
and they consider the goal to be valuable.
Motivation diminishes if expectations are low or
individuals do not value the goal.
Double Tap to Edit Title
Task Demand
 The effect that a problem or task’s features,
including it’s divisibility and difficulty, have on the
procedures the group can use to complete the task.
Divisible Task
 The task has sub-components that can be identified
and assigned to specific members.
Unitary Task
 The task does not have sub-components
Maximizing Task
(Quantity):The more produced the better the performance
Optimizing Task
(Quality): High-quality , correct solution
Additive Task
 When all group members perform the same job and
group performance is a sum of individual
performance.
Compensatory Task
 Average their individual judgements or solutions
together to yield the groups outcome.
Disjunctive Task
 The group performance is dependent upon the
abilities of the best member.
Conjunctive Task
 Group Performance is dependent on the weakest
member.
Intellective Task
 A project, problem, or other type of task with
results that can be evaluated objectively and
judged as right or wrong.
Judgmental Task
 A project, problem, or other type of task with
results that cannot be evaluated objectively
because there are no clear criteria to judge them
against.
Discretionary Task
 A relatively unstructured task that can be completed by using a variety of
social combination procedure, thus leaving the methods used in its
completion to the discretion of the group or group leader.
Process gains in group
 According to Steiner’s theory argued that group
success depends, ultimately on the resources that the
group members contribute and the processes that
determine how their inputs are combined coordinate.
 People work in a groups, they sometimes gain new
solutions, energy, and insights into old problems that
they would never have achieved as individuals.
Brainstorming
A group problem-solving technique
that involves the spontaneous
contribution of idea from all members
of the group
Four basic rules of brainstorming:
Be expressive
Postpone evaluation
Seek quantity
Piggyback ideas
Does Brainstorming work?
Alternative Brainstorming
Capable of generating fresh
ideas and new insights into
old preoblems
Electronic Brainstorming
Allows members to communicate
via the internet rather than face-
to-face.

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Overcoming Process Losses in Groups

  • 1.
  • 2. OVERVIEW  DO PEOPLE WORK BETTER ALONE OR WITH OTHERS?  DO PEOPLE WORK AS HARD WHEN GROUPS AS THEY DO WHEN WORKING BY THEMSELVES  WHY ARE GROUPS MORE SUCCESFULL WHEN WORKING ON SOME TASKS AND NOT ON OTHERS?  WHAT STEPS CAN BE TAKEN TO ENCOURAGE CREATIVITY IN GROUPS?
  • 3. What is performance?  Definition of performance 1 a: the execution of an action b: something accomplished 2 : the fulfillment of a claim, promise, or request 3 a: the action of representing a character in a play b: a public presentation or exhibitiona benefit performance 4 a: the ability to perform b: the manner in which a mechanism performs engine performance 5 : the manner of reacting to stimuli : BEHAVIOR
  • 4. Social Facilitation  The enhancement of an individual performance when working with other people rather than working alone.  Improvement in task performance that occurs when people work in the presence of other people.
  • 5. NORMAN TRIPPLET (1898)  Riders achieved their best times when they competed or they were paced and they are slowest when racing alone.
  • 6. Coaction, Audiences and Inconsistencies  COACTION – people working in the presence of other people, but not necessarily interacting with one another.  AUDIENCES – triggers social facilitation when other people watches them.  INCONSISTENCY – other studies, did not confirm the “presence of people improves performance” (Floyd Allport, 1920).
  • 7. ZAJONC’S RESOLUTION BY ROBERT ZAJONC (1965) States that behavior are easier to learn and perform than others.  DOMINANT RESPONSES – dominate all potential responses.  NONDOMINANT RESPONSES – less likely to performed. Zajonc’s insight was that the presence of others increases tendency to perform dominant responses and decreases the tendency to perform nondominant responses.
  • 8.
  • 9. 4 General Explanation of Social Facilitation 1). DRIVE THEORY (ZAJONC 1965)  Zajonc coined term word compresence – state of responding in the presence of others.  This theory maintains that the presence of others evokes a generalized drive state characterized by increased readiness and arousal.
  • 10. JAMES BLASCOVICH and his colleagues (1999) verified that an audience triggers increases in cardiac and vascular activity.  CHALLENGE RESPONSE – appeared to be ready to respond to the challenge they faced.  THREAT RESPONSE – appeared to be stress rather than ready for an effective action.
  • 11. 4 General Explanation of Social Facilitation 2). EVALUATION APPREHENSION THEORY (COTTRELL, 1972)  Cottrell suggested that evaluative pressure is one of the reasons why people tend to be more productive in the presence of others.  This theory assumes that individuals learned through experience that other people are source of most of the rewards and punishments.
  • 12. Self- Presentation Theory  Group members actively control others impressions of themselves by displaying social behaviors that establish and maintain particular image or face
  • 13. 4 General Explanation of Social Facilitation 3). Distraction- Conflict Theory (BARON, 1986 & SANDERS, 1981)  Distractions have been shown to improve performance on certain tasks.  This theory suggest that distraction interferes with the attention given to task, but that these distractions can be overcome with effort.  STROOP TASK
  • 14. 4 General Explanation of Social Facilitation 4). SOCIAL ORIENTATION THEORY (UZIEL, 2007)  Suggest that people differ in orientation towards social situations, these differences predicts who will show facilitation in the presence of others and who will show impairment.  POSITIVE ORIENTATION – self confident that they react positively to the challenge.  NEGATIVE ORIENTATION – approach social situation apprehensively, for they feel inhibited and threated by people.
  • 15. FOUR GENERALS EXPLAINATION OF SOCIAL FACILITATION
  • 16. CONCLUSIONS AND APPLICATIONS PREJUDICE AND SOCIAL FACILITATION  presence of other people may lead individuals to express even more biased opinions when they are in public rather than private.  The presence of others may work to facilitate prejudice rather that keep it in check ELECTRONIC PERFORMANCE MONITORING (EPM)  The use of information technologies such as computer network, to track, analyze and report information about worker’s performance.
  • 17. CONCLUSIONS AND APPLICATIONS SOCIAL FACILITATION IN EDUCATIONAL SETTINGS  STUDY GROUP – self-organized and self-directive group formed by the students for the purpose of studying course material.  “JOIN A STUDY GROUP” – advice often given to college students who are struggling in their classes.
  • 18. Reduction in performance effectiveness or efficiency caused by actions, operations, or dynamics that prevent the group from reaching its full potential, including reduced effort, faulty group processes, coordination problems, and ineffective leadership. process loss PROCESS LOSSES IN GROUPS
  • 19. The tendency, first documented by Max Ringelmann, for people to become less productive when they work with others; this loss of efficiency increases as group size increases, but at a gradually decreasing rate. Max Ringelmann (1913), a 19th-century French agricultural engineer, was one of the first researchers to study the relationship between process loss and group productivity. Ringelmann effect Double Tap to Edit Title
  • 20. decline in productivity was caused by motivation losses: people may not work so hard when they are in groups coordination losses, caused by “the lack of simultaneity of their efforts” Ringelmann identified two key sources of process losses when people worked together. Double Tap to Edit Title
  • 21. Ringelmann documented what others had noticed: People sometimes do not work as hard as they could when they are part of a group social loafing The reduction of individual effort exerted when people work in groups compared to when they work alone. People carrying out all sorts of physical and mental tasks— including brainstorming, evaluating employees, monitoring equipment, interpreting instructions, and formulating causal judgments—have been shown to exert less effort when they combine their efforts in a group situation Motivation Loss: Social Loafing
  • 22. When people feel as though their level of effort cannot be ascertained because the task is a collective one, then social loafing becomes likely. But when people feel that they are being evaluated, they tend to exert more effort, and their productivity increases. Increase Identifiability Causes and Cures for Social Loafing
  • 23. If the task is an individualistic one, and is easy, the presence of other people increases evaluation apprehension, so social facilitation occurs. But when group members are anonymous, and their contributions are unidentifiable, the presence of others reduces evaluation apprehension, and social loafing becomes more likely Double Tap to Edit Title
  • 24. free riding Contributing less to a collective task when one believes that other group members will compensate for this lack of effort. if they feel that the group does not need them or their contribution, they will be tempted to free- ride. Minimize Free Riding
  • 25. When group members think that they are an indispensable part of the group— perhaps because their contribution is unique or essential for the group’s success—they work harder They also free-ride less in smaller groups, because each person plays a larger role in determining the group’s outcomes Double Tap to Edit Title
  • 26. sucker effect The tendency for individuals to contribute less to a group endeavor when they expect that others will think negatively of someone who works too hard or contributes too much (considering them to be a “sucker”). Double Tap to Edit Title
  • 27. Groups that set clear, challenging goals outperform groups whose members have lost sight of their objectives. members were more productive when they had a clear standard by which to evaluate the quality of their own work and the group’s work The group’s goals should also be challenging rather than too easily attained. Set Goals Double Tap to Edit Title
  • 28. Loafing is less likely when people are involved in their work. Those who enjoy working with other people in groups, because they value both the group experience and the results they achieve, are less likely to loaf compared to less group- and achievement-oriented individuals Challenging, difficult tasks reduce loafing, but so do ones that will determine group members’ personal outcomes— either by reward or by punishment Increase Involvement Double Tap to Edit Title
  • 29. Social loafing is also reduced when rewards for successful performance are group-based rather than individually based—so long as the group is not too large in size and the reward is divided nearly equally among all the group members Double Tap to Edit Title
  • 30. social compensation The tendency for group members to expend greater effort on important collective tasks to offset the anticipated insufficiencies in the efforts and abilities of their co-members. Double Tap to Edit Title
  • 31. Social identity theory also suggests a way to reduce loafing: increase the extent to which group members identify with their group Social identity theory suggests that the difference between a hard-working group and a loafing group is the match between the group’s tasks and its members’ self-definitions. Increase Identification with the Group Double Tap to Edit Title
  • 32. “This task is important to me,” but they are likely to work even harder when they think, “This task is important to us” then social loafing is replaced by social laboring Double Tap to Edit Title
  • 33. A theoretical explanation of group productivity developed by Steven Karau and Kipling Williams that traces losses of productivity in groups to diminished expectations about successful goal attainment and the diminished value of group goals. the Collective Effort Model Double Tap to Edit Title
  • 34. comprehensive theoretical framework for understanding the causes and cures of social loafing. two factors determine group members’ level of motivation: - their expectations about reaching a goal - the value of that goal. Double Tap to Edit Title
  • 35. Motivation is greatest when people think that the goal is within their reach (expectations are high) and they consider the goal to be valuable. Motivation diminishes if expectations are low or individuals do not value the goal. Double Tap to Edit Title
  • 36.
  • 37. Task Demand  The effect that a problem or task’s features, including it’s divisibility and difficulty, have on the procedures the group can use to complete the task.
  • 38. Divisible Task  The task has sub-components that can be identified and assigned to specific members.
  • 39. Unitary Task  The task does not have sub-components
  • 40. Maximizing Task (Quantity):The more produced the better the performance Optimizing Task (Quality): High-quality , correct solution
  • 41.
  • 42. Additive Task  When all group members perform the same job and group performance is a sum of individual performance.
  • 43. Compensatory Task  Average their individual judgements or solutions together to yield the groups outcome.
  • 44. Disjunctive Task  The group performance is dependent upon the abilities of the best member.
  • 45. Conjunctive Task  Group Performance is dependent on the weakest member.
  • 46. Intellective Task  A project, problem, or other type of task with results that can be evaluated objectively and judged as right or wrong. Judgmental Task  A project, problem, or other type of task with results that cannot be evaluated objectively because there are no clear criteria to judge them against.
  • 47. Discretionary Task  A relatively unstructured task that can be completed by using a variety of social combination procedure, thus leaving the methods used in its completion to the discretion of the group or group leader.
  • 48. Process gains in group  According to Steiner’s theory argued that group success depends, ultimately on the resources that the group members contribute and the processes that determine how their inputs are combined coordinate.  People work in a groups, they sometimes gain new solutions, energy, and insights into old problems that they would never have achieved as individuals.
  • 49. Brainstorming A group problem-solving technique that involves the spontaneous contribution of idea from all members of the group
  • 50. Four basic rules of brainstorming: Be expressive Postpone evaluation Seek quantity Piggyback ideas
  • 52. Alternative Brainstorming Capable of generating fresh ideas and new insights into old preoblems
  • 53. Electronic Brainstorming Allows members to communicate via the internet rather than face- to-face.