4. ABOUT
DECORA
Decora Blind Systems Ltd was established over 35
years ago as a family business. In 1979, our founders
Michael and Lynda Dickson, started selling external
awnings to local Northern Ireland trade.
In 1981 the business invested in machinery to
manufacture internal blinds. The wholesaling of
components and fabric to the trade was a further
development and integral to the strategy in setting
up manufacturers throughout Northern Ireland.
In the early 1990’s Michael Dickson’s two sons joined
the business learning all operations and activities
until settling into two different roles; Russell Dickson
as Sales & Marketing Director and Stuart Dickson
as Managing Director.
Our strategy is central to meeting the demands of our
customers which has a focus to nurture, innovate,
design, create and source new products whilst
embracing the need to reduce environmental impact
where possible. We focus our efforts on building
strong supplier and customer relationships.
The extensive collection of brands encompasses our
innovative flair for creativity and anticipates, meets
and exceeds the needs of our customers. Our strong
work ethic, passion for blinds and opportunity to
think outside the box brings diversity and a broader
perspective to our business.
At Decora we take pride in designing, creating,
engineering, manufacturing and distributing our
own products.
In line with our diverse product portfolio, our people
are at the heart of our business strategy. Vital to
productivity and efficiency throughout the company,
is the flexibility of skills and integration of knowledge.
Developing our team’s skills through vocational
and tailored workshops is fundamental to keep our
company thriving. We encourage and develop our
employees, identifying and building on key skills.
Empowering our people to bring ideas forward
increases employee engagement. We are proud
to be Investors in People accredited.
Employing in excess of 550 people and operating
out of a total of 250,000 sq. ft. premises in Lisburn,
Northern Ireland and Birmingham, England, our
manufacturing and distribution facilities provide
a proficient service network.
DECORA HAS GROWN SIGNIFICANTLY OVER
THREE DECADES INTO A WELL-RECOGNISED
AND TRUSTED BRAND THAT HAS THE DESIRE
AND PASSION TO PROVIDE THE WINDOW
BLIND INDUSTRY WITH WHOLESALE AND
MADE-TO-MEASURE SOLUTIONS.
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5. DIR
ECT
ING
“ ”
With the change in consumer buyer behaviour
we have seen a growth in demand from
our customers for something unique and
individual. Our business focuses on innovation
and product development that enables us
to be extremely competitive in the market.
We harness creativity and design to provide
our customers with bespoke solutions.
RUSSELL DICKSON
Sales and Marketing Director
STUART DICKSON
Managing Director
We are about continual investment.
We invest in up-to-date manufacturing
facilities for wholesale and made-to-
measure solutions. We invest in the latest
IT systems and ensure our workforce offers
the highest service levels and are trained in
manufacturing blinds to the highest standard.
Through investment we secure products
and solutions for our customers to drive
our company forward.
ALISTAIR SPEER
Operations Director
DECORA
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We pride ourselves on building close working
relationships with suppliers and customers,
no matter where in the world they are. We
have dedicated teams working together with
material specialists and logistic partners to
make certain that we provide our customers
with reliable, good quality products and value
added services.
6. Service
Our customer service is at the forefront of our
business. Going above and beyond is second
nature for us. We work extremely hard for our
customers to provide them with high quality
products at competitive prices. We spend time
with them to understand their customer base
and their requirements and we translate these
into market leading solutions and bespoke
offerings. We are proud to deliver a service that
creates a good overall customer experience.
Quality
We constantly strive to offer outstanding
products and services for our customers.
Making an effort to ensure the best
quality and reliability means we
strengthen our operations to deliver
products without compromise.
Innovation
We pride ourselves in constantly
pursuing innovation through
dedicated work with our
customers. Using their feedback
about what they require and
what market changes take
place, we strive to drive forward
the window blind industry.
Strategy
Our customers are core to our strategy.
We listen and engage to meet and
exceed their expectations. Our strategy
is supported with a clear awareness and
complete clarity of what is required to
fulfil our objectives.
Commitment
We are committed to offering innovative,
reliable, good quality products through our
strong customer and associate relationships.
This lies in design led brands that offer
unique fashion style for windows.
Culture
Creating an exciting environment
that inspires people and allows
people to think creatively drives
our customer centric culture.
We share our values, knowledge
and passion that demonstrate
our unique identity.
CUSTOMERS
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7. Aspirational Our market leading brands provide our
customers with flexibility, style and aspiration for their
customers. Our brands are built on aspiration and it is
intrinsic throughout everything we do. Our design and
engineering process, product mix, portfolio presentation,
online ordering and product warranties are uniquely
associated with Decora.
Individual Decora is as individual as the market
leading brands and blind collections themselves.
Individuality is built in as standard to encourage
creativity in every business stage. We conform to safety
standards and best practices but not to ideas. At Decora,
ideas are brought to life, which makes us known for
being individual.
Practical Window blinds must be practical, but in our
design process we like to push the boundaries to create
fashion for windows. We have the perfect balance of
stylish designs and comfort as well as child safe solutions
and effective light and solar control. Attention to detail
is given to each aspect to ensure we offer practicality
without compromise.
Innovate We always endeavour to improve, always
think ahead and collaborate with our customers to
provide advanced designs and practical solutions.
We perfect styles, textures, patterns, materials and
colours and through product development we continue
to satisfy our customers.
Passionate We are passionate about pioneering
window blinds, from the latest technical components
to the latest interior trends. We are enthusiastic about
creating excitement that inspires people. Our passion
rests in the pursuit of continual improvement to exceed
the demands of everyday living.
Dynamic Our highly motivated, talented and skilled
team at Decora enables us to be a very vibrant, thriving
and dynamic business.
VISION
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8. At Decora we challenge assumptions and believe that our
products and services can radically reshape the industry.
Our brands are innovative and they aim to consistently evolve
the window blind industry. We are continually expanding our
portfolio and exploring other ways to showcase our expertise
as an innovative producer of window blind solutions, which in
turn inspires our customers.
Our team of professionals listen to our customers to create
products and services for an increasingly diverse range
of requirements. We push the boundaries of engineering,
functionality and aesthetics from our child safe components
to our premium window blinds.
We believe in better window blind solutions through
innovation, design and engineering.
INNOVATION UNDERPINS DECORA’S
CORE VALUES. DEDICATED TO THE
ADVANCEMENT OF WINDOW BLIND
SOLUTIONS WE CONTINUALLY STRIVE
TO DEVELOP NEW PRODUCTS TO STAY
AT THE FOREFRONT OF THE INDUSTRY.
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INNOVATE
9. Pragmatic solutions encompass designer led
window fashion, creating and defining a baseline
for distinctive products. Significant time is spent
researching interior design trends, fabric weaves,
patterns, designs and colour trends. Once graphical
designs and colour-ways are set, the functionality and
form is considered. Compiling and analysing sales
data and market reports is used to continually improve
brand engagement. Our componentry and technology
systems are developed in-house to enhance product
efficiency and improve customer experience.
Every Decora brand is built on a separate conceptual
idea. Through the design and presentation of the product
portfolio each brand ethos is portrayed through visual
concepts, colour and aspirational photography.
At Decora every blind we produce is a personal statement.
THE IDEOLOGY OF OUR DESIGN TEAM LIES IN THE JOY
OF IDEA GENERATION. AT DECORA CREATIVITY IS NOT
BOUND BY PRE-CONCEIVED IDEAS BUT BY THINKING
IMAGINATIVELY WHILST UNDERSTANDING THE
NEEDS AND EXPECTATIONS OF CUSTOMERS.
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CRE
ATE
10. AT DECORA WE DISTRIBUTE
AND EXPORT WHOLESALE AND
MADE-TO-MEASURE WINDOW
BLIND SOLUTIONS FOR TRADE
CUSTOMERS ACROSS OUR
OPERATING REGIONS.
Introducing innovative wholesale and made-
to-measure online ordering systems allows
customers to link into our internal systems.
Customers have visibility to over 13,000 wholesale
products that can be ordered online with ease.
This ensures a seamless connection in supply and
demand for customers. Multiple functionality online
provides accuracy, convenience and real-time
information for stock.
Our warehousing and distribution teams effectively
co-ordinate stock holding across our UK sites
where distribution of products and solutions are
streamlined for order fulfilment. We choose
logistical partners that can effectively connect
with our customers.
DISTRIBUTION
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11. THE PURSUIT TO PIONEER
MANUFACTURING IS AT THE
CORE OF DECORA PRODUCT
ADVANCEMENTS.
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Decora’s up-to-date manufacturing facilities and
engineering minds fuse leading edge design and
technology to create functional products. The ongoing
challenge is to conceptualise and develop quality
and dynamic solutions that meet and exceed
customer expectations.
Decora’s manufacturing is about efficiency and
streamlining the production process with a philosophy
of right first time. We manufacture 20,000 blinds per
week. The production team adhere to a quality process
to meet high standards at point of manufacturing.
In-house engineers strive for continuous improvement
and maintain the highest quality standards to meet and
exceed customer expectations. Our efficiencies are
present in manufacturing capacity, in-house scheduling,
packaging and labelling as well as order tracking.
Made-to-measure is a specialised process of producing
blinds from raw materials. It requires a skill set
that comes from attention to detail and experience,
synonymous with our Decora brands.
Continual investment in new technology emulates the
focus Decora has on manufacturing excellence and
product development. Through our teams of skilled
professionals, product refinement becomes an art with
fabric, wood, aluminium and components working in
harmony to achieve exceptional characteristics.
MANUFACTURE
12. DISCOVER OUR UNIQUE BRAND
STORIES THAT CREATE AND INSPIRE
THE LATEST DEVELOPMENTS IN
WINDOW BLIND SOLUTIONS.
Decora are proud to present a diverse
portfolio of brands, each with a unique
personality. Encompassing our philosophy
to build on inspirational and aspirational
brands that reflect who we are, product
development and creativity are essential.
OUR BRANDS
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13. THE
FABRIC BOX
Inspired by interior design, fashion
and colour trends, the eclectic
and vibrant fabrics, designs and
textures provide colourful and
beautiful stylish living.
This confident, forward thinking
collection merges an energised
collection of plains, exclusive
trend-led designs with the
structure and symmetry
of sophisticated weaves.
Taking inspiration from the
world of fashion, interiors, art,
nature, travel and design, these
exciting fabrics, vary from striking
illustrations to retro inspired florals.
Collections are designed for light
control, whether sheer, dim-out or
blackout. Each collection’s material,
structure and technical precision
are paramount.
Through the use of exclusive
photography, tailored weave styles,
meticulous designs and refined
print effects, The Fabric Box is set
to inspire a new interior trend.
CREATIVELY
CONTEMPORARY
AND INDIVIDUALLY
CONFIDENT, THE FABRIC
BOX IS A UNIQUELY
EXCITING AND FORWARD
THINKING RANGE OF
ROLLER, VERTICAL, ROOF
AND PANEL BLINDS.
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14. 2726
TIMBERLUX
THE TIMBERLUX
COLLECTION
SHOWCASES THE
NATURAL BEAUTY
AND VIBRANCY OF
LUXURIOUS WOOD
VENETIAN BLINDS,
ALLOWING YOU TO
EXPERIENCE QUALITY
AND NATURE WITH
ALL YOUR SENSES.
Enter the realm of Timberlux
to experience true hand crafted
perfection, reminiscent of the
highest quality craftsmanship and
timeless perfection that can provoke
all senses. Timeless glamour and
the heritage of the Timberlux brand
is championed with the variety
of natural colours, trend colours,
metallic and gloss finishes from
ethically sourced basswood.
Renowned with the Timberlux
brand, is the delicate attention to
detail. A beautiful range of tapes has
been created with a unique style
weave. These custom dyed yarns
enable an exceptionally elegant
finish to each hand crafted blind
along with co-ordinating headrail,
valance and tassel options.
Encompassing the latest
interior trends and styles in the
marketplace, the Timberlux
collection has been created to
inspire and entice: Individual blinds
for the home that are as unique
as the people that live there.
15. SUNWOOD
VENETIAN BLINDS HAVE
PROVED A TIMELESS
WINDOW FURNISHING,
THEIR DURABILITY AND
VERSATILITY CONTINUE
TO WITHSTAND
CHANGING FASHIONS
AND TRENDS.
Sunwood blinds can be effortlessly
adjusted to control the amount of
light and temperature in a room.
Beautifully crafted collections
reflect the perfection of their native
origins, Sunwood brings nature
alive inside. The collections range
from the subtlety of the Essential
Collection to the high drama of the
Gloss Collection.
Presented in a range of wood stains
and painted finishes, customers
have the opportunity to customise
their blind with the choice of
valance tape and tassel options.
The neutral characteristics of
the ethically sourced Sunwood
venetian blinds have a universal
appeal, bringing warmth and
richness to interiors.
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Santa Fe is presented across three
collections; Madison, Vermont and
Nevada. Madison and Vermont offer
choices of basswood in whites,
wood stains and contemporary
urban colours.
Nevada faux wood offers a white
collection of blades and frames
that will not warp, discolour or crack.
A strengthened aluminium core in
larger shutters ensures a robust
and durable finish.
The three meticulously crafted
ranges are available in full height,
tier-on-tier, café style and gliding
track solutions.
The advantage of interior shutters is
the ease of operation and the energy
saving benefits of wood as a natural
insulator, while light control can be
made with precision.
AWE INSPIRING,
HAND CRAFTED
INTERIOR SHUTTERS
AND WOOD VENETIANS,
THE SANTA FE
COLLECTION EPITOMISES
ASPIRATIONAL LIVING.
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SANTA FE
SHUTTERS
16. ALUMITEX EXCEL
Alumitex offers contemporary
minimalism, emulated through
sleek and structured lines.
Taking inspiration from interiors,
natural woods and other trends,
our collections are presented in
high gloss, metallics, textures
and designs with warm and
cool palettes.
Aluminium blinds create a
subtle statement to suit your
individual interior style.
The Excel family of wood and
aluminium venetian blinds are
available as a cost-effective and
standardised range offering the
same fundamental features.
These essential collections
come with co-ordinating tapes,
headrails and tassels.
Excel’s opulent roman blind range
of plain, semi-plain, textured
fabrics and designs further
enhances the brand family.
The array of fabrics on offer
continues to boast a selection of
rich weaves, luxurious velvets
and opulent chenille’s whilst soft
botanical jacquards, sumptuous
rich textures, classic stripes and
elegant floral designs inject a
new dimension. The collection is
also available with co-ordinating
curtains and cushions to complete
the soft furnishing look.
THE MOST
CONTEMPORARY
OR TRADITIONAL
SPACE CAN BENEFIT
FROM THE CLEAN
STRUCTURED FORM
OF A 25MM VENETIAN.
WITH EXCEL,
SOPHISTICATED
INDULGENCE CAN BE
ATTAINED WITH EASE.
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17. WHETHER SPECIFYING
FOR NEW BUILD PROJECTS
OR REFURBISHING
EXISTING BUILDINGS,
DECORA’S CONTRACT
BLINDS FOR COMMERCIAL
AND PUBLIC SECTOR
BUILDINGS ARE DESIGNED
TO SATISFY THE HIGHEST
TECHNICAL STANDARDS.
Controlling and improving the
internal environment is the
key function of window blinds.
When correctly specified, window
blinds can enhance the internal
environment, reducing heat gain
and glare, while adding to the
overall aesthetics of the room.
Effective and efficient solar
shading solutions also meet
regulatory compliance as well
as the reduction of energy bills.
Our portfolio of contract
collections include the highly
durable PVC ranges Unilux and
Uniline, the performance technical
screen range Uniview and the
structured plain Unicolour, each
available in roller and vertical
blinds. Each contract fabric brand
presents a highly functioning
flame retardant option and details
solar and optical properties.
A FUSION OF PRACTICALITY
AND STYLE, THIS 89MM
VERTICAL RIGID PVC
COLLECTION OFFERS
SLEEK DESIGNS WITH
A CONTEMPORARY URBAN
PALETTE, SUITABLE
FOR DOMESTIC AND
COMMERCIAL APPLICATIONS.
Durashade’s excellent functionality, blackout and closure
properties will fit perfectly into any contract environment.
The sleek and contemporary look blends beautifully into the
home interior with durable and child safe features.
The range comprises of minimal lines, cool contemporary
colours and a choice of finishes for a clean, modern look.
Intensity is added with a choice of textured and tailored
finishes. Linear and double sided designs as well as metallic
and high gloss meet the desires of interior and
furniture trends.
Durashade offers all the style benefits of fabric but with the
durability and practicality of PVC, with curved vanes providing
excellent light control, and complete privacy.
UNILINE, UNILUX, UNIVIEW & UNICOLOUR
UNILINE • UNILUX • UNIVIEW • UNICOLOUR
DURASHADE
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18. OUR ETHICS
Decora’s deep routed mutual respect for
both customers and suppliers enhances the
way we do business. We pride ourselves on
building and developing healthy relationships
with our associates, locally and internationally.
To support this and engrained in our
new product development, we carefully
choose suppliers that specifically meet our
customers’ requirements.
At Decora we work for the long term
emphasis on the smart use of resources.
Product durability, innovation and quality is
considered during new product development
stages and we review materials, packaging
and waste throughout the supply chain and
recycle where applicable. We are BS ISO 9001
and BS ISO 140001 accredited.
We understand the need to respect and
protect natural resources on which we
depend for our business as well as our global
environment. We aim to address important
environmental issues which underpin the
way we trade and do business with suppliers
to ensure the sourcing, production and
manufacture of our products have the most
minimal effect on the environment.
AT DECORA WE
ARE DEDICATED
TO SUPPLYING
OUR CUSTOMERS
WITH THE HIGHEST
QUALITY PRODUCTS.
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19. OUR FUTURE
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CUSTOMER AND SUPPLIER
RELATIONSHIPS ARE HARNESSED
TO THEIR FULL POTENTIAL. THIS
ENSURES THAT WE CONTINUE TO
HAVE THE PASSION, CREATIVITY
AND IMAGINATION TO CONTINUE
TO PRODUCE BLIND SOLUTIONS
THAT DELIVER AND COMMUNICATE
VALUE TO OUR CUSTOMERS.
WE USE THIS DEDICATED WORK
ETHIC, ALONG WITH STATE OF THE
ART PROCESSES AND SYSTEMS FOR
ENDLESS PRODUCT POSSIBILITIES.
WE WILL CREATE NEW
OPPORTUNITIES FOR OUR
CUSTOMERS AND CONTINUE TO
DEVELOP OUR BRAND ETHOS.
