Discovery Village; a corporate retreat for outbound and training gatherings was a low-key player in a field with heavy competition. We had to create a visual and communication strategy that would help them stand out distinctly.

1. Customer Experience Design for Discovery Village

2. • Discovery Village is a brand of corporate team building retreats with 4 properties spread
across the south of India.
• Challenges: The brand, a start-up of sorts at the time, was competing with established
hospitality heavyweights in the ‘corporate retreat’ and ‘experiential learning’ space.
Employers and HR Managers wanted to ensure that teams not just had fun but also
benefited from the process. The resorts also had to appeal to a family/weekend
getaway audience.
• What we did: We enabled teams and individuals alike to embrace their wild side.
Discovery Village

3. • Discovery Village had ‘wild’ locations; on the banks of a river, on the top of a hill, in a forest.
We wanted to bring the office to the wild.
• Our campaign ‘Wild Offices’ showcased Discovery Village as a place where teams could
go to let loose and go wild. Our art director turned photographer for this shoot and shot
every single picture and activity at an actual Discovery location.
The ‘Wild Offices’ Experience

5. • Our team engaged with Discovery instructors to understand the core of every activity and
its desired outcome.
• We then strategically segregated their activities into 5 major buckets: Team building,
collaboration, planning and communication, creativity, leadership and adventure. This
segregation worked its way into other communication tools as a tagging system that
enabled users to see the activity and understand which bucket it fit into.
The Wild Activities Experience

7. • Discovery Village was primarily a corporate team building resort but also wanted to attract
the family crowd.
• Our insight into the hospitality industry enabled us to advise them with regard to
the structuring of their packages. We suggested to them to increase the flexibility of their
packages and also allow people to visit their properties for a shorter duration.
• We also structured our photo shoot scenarios to increase relatability with the target
audience.
The ‘Weekend Getaway’ Experience

9. • Even with technology, resorts are hard to find. We visited each of the resorts and spoke to
the local team and discovered that they were also facing the same problem.
• The local team at each resort were able to help us plot their property with noticeable
landmarks and highlights that would help people find their way faster and easily.
• Our illustrator then used this information to create custom maps for each Discovery
location.
The ‘How To Get There’ Experience

11. • All the visual assets that were created were used extensively across their website and
social media, but more importantly a brochure, 5 flyers, exhibition standees and many
emailers.
• The brochure was designed as a 'single-issue magazine' which we hoped would break
through the clutter and distinguish itself from yet another retreat. The magazine format
opened a lot of doors for us and allowed us to play with content, art, layout and design.
• All art was custom created and illustrated. All pictures were conceptualised and shot by us
at a Discovery location.
The 'Print Design' Experience

13. Write to india@rezonant.net
Thank you