A brief presentation of a charity travel project in Australia with the

1. A charity project with in Australia
By Jessica Ward and Vanig Krikorian
-2013-

2. Who are we ?
Vanig Krikorian Jessica Ward
A French advertising specialist with A young Australian Environmental
a background in social science and Engineer specialised in water and soil.
cultural studies who does photography Grew up nearby indigenous Australian
as a hobby. Communities in South Australia.

3. Where this all started
Many people travel through Australia and its most remote
areas for the landscape and wilderness without ever
acknowledging the life of the communities which inhabit
them.
Why not travel through these
inspiring areas for a reason?

4. So we partnered up with a well known
and reliable charity
http://www.reddust.org.au
And came up with a project both fun and
meaningful.

5. Our project
A fundraising trip around Australia to raise awareness
for the well-being of aboriginal communities.
The objective would be two-fold:
• Acknowledge the importance of indigenous Australian
culture.
• Support a healthy future for all indigenous Australians
wherever they live.

6. Our project
What better cultural symbol than aboriginal art
to gather people’s attention in a fun and
engaging way?

7. Our project
Step 1 :
Start our fundraising campaign to gather people’s support and attention
for our project.
Obtain a white 4wd car which we will travel with.
Step 2 :
Travel around Australia’s outback, northern territories and west coast in
the car and get the car painted along the way by aboriginal
artists and school students.
Collect donations along the way as the car will raise attention.
Step 3 :
Once the car artwork is complete, we would either donate it or
auction it in order to gather more funds for the chosen charity.

8. : Paint stop
Itinerary
First painter
scheduled

9. Our communications channels
We would maximise our communications channels in order to
gather as much funds and awareness for our project:
• Before leaving : we would organise a large fundraising party
to launch the project.
• During the trip : we would distribute brochures, go to public
events and speak to people in towns along the way.
• On the internet : we would open a blog and a facebook
page to keep people entertained on which we will give
information about the trip, aboriginal art, your organisation
and allow people to follow the progress of our trip.

10. We are highly motivated for this project and we
would prepare it and organise it in a very
professional way…
… But we need you to make it happen!

11. What we need from you?
For this amazing project, we are missing one essential
element:
The white 4wd car!
Old model, new model or second hand… it doesn’t matter as
long as it is ready to drive and be painted.

12. What we need from you?
And this is all we’d ever ask from you: one car and we can
make a lot of good for all visited communities to gain
and for your brand image.
All our personal expenses and travel expenses will be on
us, our fundraising campaign will help us retribute the
painters

13. What’s in it for you?
• Your brand would be fully associated with the project only
by donating one car.
• All content created by the project would be ready for use
and share for you, blogs, interviews, photos, etc. We would
focus on getting pictures that would put the car and the
brand in highlight.
• The project would create online activity for your brand or
facebook page as all our activity would be open for you to
share.
• At the end of the trip, we will provide you a PR report and a
toolkit for communicating about the charity project.

14. Thank you and Be the brand to sponsor
the project