MtgsImagined overview presentation
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Meetings Imagined Meetings services App How it works Seven meeting purposes Next gen tech Reslink direct
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MtgsImagined overview presentation
- 2. EXPECTATIONS OF MEETING PLANNERS ARE HIGHER THAN EVER People are increasingly global, mobile, visual and social. Attendees want more from an event than just tables and chairs. So we asked…
- 3. Can we transform the meeting into an experience? We believe the answer is YES. 3
- 4. 4
- 5. PEOPLE INSPIRED We believe great meetings starts with people. We’re putting people at the center of the entire meeting experience… 5
- 6. MARRIOTT DELIVERED …by understanding your meeting vision, we can deliver exceptional events that connect, motivate, inspire 6
- 7. WE HAVE DEFINED SEVEN MEETING PURPOSES to guide the way we design your event and bring your vision to life: CELEBRATE EDUCATE PRODUCE NETWORK DECIDE PROMOTE IDEATE 7
- 8. HOTEL BRANDS FOR EVERY MEETING & ATTENDEE DIGITAL EXPERIENCES THAT LEAD THE INDUSTRY EXPERTISE YOU CAN COUNT ON MEETINGS IMAGINED IS SUPPORTED BY a collection of products, tools, and services to deliver exceptional experiences 8
- 9. JW MARRIOTT UNDERSTANDS THAT OUTSTANDING CULINARY IS A POWERFUL ELEMENT FOR ANY SUCCESSFUL EVENT. WE LEAD EXCEPTIONAL EVENTS WITH OUR CULINARY EXPERTISE. AT MARRIOTT HOTELS, WE ARE EXPERTS AT CRAFTING + DELIVERING ENGAGING EXPERIENCES THAT CONNECT AND EMPOWER ATTENDEES BY COMBINING TECHNOLOGY WITH OUR EXPERTISE. EXPERIENCE FLEXIBLE SPACES FOR YOUR MEETINGS AND SOCIAL EVENTS AT OVER 1,000 LOCATIONS AROUND THE WORLD. CONNECT, COLLABORATE, AND NETWORK WHILE ENJOYING A VARIETY OF SERVICES, SPECIAL EVENT MENUS, AND DINING OPTIONS. R.E.N. MEETINGS CREATE DISTINCTIVE EXPERIENCES FOR MEETING ATTENDEES THROUGH SIGNATURE PROGRAMMING TO CONSITENTLY INTRIGUE AND SATISFY PLANNERS AND ATTENDEES. ONE-OF-A-KIND HOTELS DELIVER CUSTOM-CRAFTED EXPERIENCES, EACH WITH THEIR OWN RICH STORY, TO CREATE MEMORABLE MEETINGS AND EVENTS AROUND THE WORLD. GAYLORD HOTELS IS THE ONLY BRAND FOCUSED SOLELY ON MEETINGS AND CONVENTIONS, OFFERING EVERYTHING IN ONE PLACE FOR THE CONVENIENCE OF MEETING PLANNERS AND ATTENDEES ALIKE. HOTEL BRANDS FOR EVERY MEETING AND ATTENDEE 9 TAILORED MENUS CHEF ON SHOW HIGH DESIGN, DETAILED MEETING SPACES ENGAGING SERVICE AUTHENTIC AND LOCAL GASTRONOMY MOBILE REQUESTS THE RED COAT PROGRAM WORLD-CLASS FACILITIES PERSONAL TOUCH SERVICE ENTERTAINING SPACES STAY PRODUCTIVE WITH WI-FI FLEXIBLE SPACES PERSONALIZED SERVICE R: RLIFE® LIVE NETWORKING EVENTS E: EXPERIENTIAL SENSORY MEETINGS N: NEIGHBORHOOD NARRATIVES FROM LOCAL NAVIGATORS
- 10. A CHANGING WORLD DEMANDS A CHANGE IN APPROACH 10 MEETING SERVICES APP RESLINK DIRECTMOBILE CHECK-IN & CHECK OUT FOR ATTENDEES MEETINGS IMAGINED.COM
- 11. MEETINGSIMAGINED.COM 11 Meetingsimagined.com is an inspirational website that provides ideas and expertise to meeting planners
- 12. MEETING SERVICES APP 12 Meeting Services App is available on any Web-enabled device as a convenient way to connect with hotel’s event staff Improves speed of connection Meeting requests at meeting planners fingertips, wherever and whenever they need to reach us
- 13. MOBILE CHECK-IN/CHECK OUT FOR ATTENDEES 13 SERVICE POWERED BY TECHNOLOGY
- 14. RESLINK DIRECT 14 ResLink Direct is a reservation link that helps meeting and event attendees book their group contracted rate online.
- 15. EXPERTISE YOU CAN COUNT ON 15
- 16. VISIT MEETINGSIMAGINED.COM TO EXPLORE THE POSSIBILITIES FOR YOUR NEXT EVENT 16
Editor's Notes
- In talking with meeting planners and attendees across the globe, we learned that customers are becoming more and more savvy and their expectations of meetings have changed. They are more global, mobile, social, and collaborative, and they expect meetings to reflect their high expectations. For meeting planners, that means that the job just got harder. We’re faced with a customer base that is more aware and more demanding. Many attendees grew up in a digital age, and they never knew a world where they weren’t constantly connected. Attendees expect the meeting experience to match the way they want to meet, connect, and use technology. However, at times, meetings can feel predictable. In fact, people told us that meetings are becoming less relevant to them. We know that the world around us is changing and meetings need to keep pace. So we asked ourselves…(click to next page)
- What if meetings were different? What if a meeting didn’t feel like, well, a meeting? Can we break away from the norm and transform the meeting into an experience? An experience that connects people, inspires people, and motivates people? We believe the answer is “YES” and that’s what I want to talk about with you today – Marriott International’s global meeting approach that focuses on transforming a meeting into an experience.
- Our new global meeting approach is MEETINGS IMAGINED. – People Inspired, Marriott Delivered. Meetings Imagined is a philosophy supported by a collection of products, services, and tools to help design and deliver inspiring experiences.
- People Inspired: We believe great meetings start with people. We are not just focused on tables and chairs and logistics. We are putting people first. We start by understanding the purpose of the meeting, and we put people at the center of the entire meeting experience.
- Marriott Delivered: We believe that when we understand the purpose of your meeting, we can do a better job of designing and making recommendations for a better event. Ultimately, we believe that understanding your purpose will enable us to deliver exceptional meetings that connect, motivate, and inspire people.
- Based on our deep experience with meetings and conversations with meeting planners around the globe, we have identified a set of common meeting purposes to help guide the way we design your meeting and bring your vision to life. There are 7 purposes that we have defined at Marriott: Celebrate, Decide, Educate, Ideate, Network, Produce, and Promote. These purposes are not actually any different than the meetings that we do today. We’ve defined these 7 purposes so that we can have a common vernacular and vocabulary with which to talk about meetings with you as we design and deliver your event.
- The meetings Imagined approach is supported by: Brands for every meeting or event and attendee. Industry Leading Digital experiences…whether it be Mobile check-in and check out, Meeting Service App or MeetingsImagined.com. And the strength of our people and expertise.
- Meetings Imagined is supported by brands and hotels for every meeting or event type and size. Large, small, luxury, or boutique, we have a brand for every experience. Each brand delivers a unique approach to meetings. Let’s review (read each one).
- We bring events to life with a suite of digital experiences for you and your attendees. From Meeting Services App to Meetings Imagined.com, and mobile guest services. Each of these digital products adds to our innovation story by bringing industry leading digital experiences for the changing world. Meetings Imagined .com which is the website that supports our Meetings Imagined philosophy. Meeting Services App, it’s our multi-brand communications platform that allows customers to connect with their Red Coat in real time. It’s deployed globally in 20 languages and available for all full service brands and Courtyard. In 2015, we’ll be testing and deploying additional functionality including Billing. Mobile guest services – people today are accustomed to doing everything through their mobile phones. Mobile Guest Services is a platform for us to be able to deliver a variety of services through mobile devices such as mobile check-in and check out and eventually even the ability to order room service through the phone. ResLink Direct - provides a reservation link that helps meeting and event attendees book their group contracted rate online.
- MeetingsImagined.com is a website that supports Marriott’s global meeting strategy --- Meetings Imagined. It is the industry’s first visual, social and collaborative website to change the way customers shop, buy and plan meetings and is unmatched by any competitor. This award winning website ---- starting with the purpose of the meeting or event --- to inspire and design using new ideas. From large-scale meetings or events to small simple gatherings, MeetingsImagined.com is a place to get inspiration for events of all shapes and sizes.
- Meeting Services App (MSA) places meetings management at the fingertips of meeting planners. At the touch of a button, planners connect in real-time with a hotel's event staff on any web-enabled device 24/7. Event staff can enhance the service they provide before, during, and after events in a manner appealing to today’s mobile planners. Multiple planners can request, review and share responses to ensure their event success. MSA is part of the suite of branded meeting services apps available at nearly 600 Marriott, JW Marriott, Renaissance and select Autograph hotels, providing planners with a familiar platform, yet a distinct brand experience. At Marriott Hotels (“Red Coat Direct”), JW Marriott Hotels (“JW Event Concierge”), Renaissance Hotels (“R.E.N Meetings Expert”), “((chime))” at The Ritz-Carlton, Meeting Services app at Autograph Collection Hotels, and the Courtyard app “Connect” is available at select hotels worldwide.
- Our competitors have tried to offer services on mobile devices, and the results have been inconsistent. To stay ahead of the competition, Marriott created the Mobile App. By leveraging the power of our award-winning Rewards programs, together with flawless execution on property, we will deepen our relationship with our guest, by allowing them to communicate with us the way they prefer. Using this app on their mobile device, the Marriott Rewards member has the ability to: • Book and manage hotel reservations at over 4,000 hotels • Check in before their trip and receive an enhanced arrival experience • Receive Room Ready Alerts • Check out and receive their hotel bill via email • Make special requests for early check-in, extra pillows or towels, high or low floor, etc. • Call a hotel (if supported by the device) • Find hotels near them with GPS functionality • Browse hotel photos, maps, and amenities • Browse city guides with helpful tips about the destinations • and they can enroll quickly in Marriott Rewards and save preferences The app is currently available in English, Spanish, German, French, and Mandarin -----offering ease of use globally.
- ResLink Direct is a reservation link that helps meeting planners to promote their event, and attendees to book their group contracted rate online using their laptop, tablet or mobile device. This digital experience has been enhanced and is now even better… making creating a ResLink Direct fast and easy to do ---through a simple 3-step process taking under one minute for associates! ResLink Direct is FREE to our customers and to our hotels. It is responsive to ALL mobile devices, available to ALL hotels globally (except Ritz-Carlton) and offers the customer six languages --- English, French, German, Spanish, Mandarin and Japanese --- breaking through language barriers. It can often be a competitive differentiator when closing business. Using ResLink Direct to promote your event will: Allow attendees to easily book their group room reservation on Marriott.com and/or global domains using only ONE ResLink Direct (Only one ResLink Direct is needed for up to 10 rate codes and up to 10 hotels) Provide a personalized reservation page for the meeting or event with the hotel, arrival and departure dates, and special group code Make it easy to e-mail the ResLink Direct to attendees or post the link to their own web-site Minimize potential attrition fees associated with attendees booking around the group block
- From the inception of our company we’ve always had the best of the best in terms of people – from sales people to event managers to banquet operations to culinary. These people create our stories because it’s the memorable experiences that they create that create the stories that are told and shared by our customers.
- I encourage you to check out and register on MeetingsImagined.com to see this strategy come to life. This website is the industry’s first visual, social and collaborative website to change the way customers shop, buy and plan meetings and is unmatched by any competitor. This website can be used by you, your attendees, and our associates ---- starting with the purpose of the meeting or event --- to inspire and design using new ideas.