Hindustan Unilever still leads the sun care market in India, accounting for over 41% of sales in 2010. However, its value share declined by almost 1% as competitors like Lotus Herbals expanded their presence. The sun care market in India grew 15% in 2010 to Rs1.3 billion, driven by heightened awareness of sun protection and manufacturers' education efforts. Sun protection products were the fastest growing category, increasing 15% in 2010. The sun care market is forecast to grow at a constant 8% value CAGR over the forecast period.

1. SUN CARE IN INDIA
08 Aug 2011
HEADLINES
Sun care sales grow by 15% in 2010, to Rs1.3 billion
Heightened awareness about sun care in general, and manufacturers’ efforts to emphasise the need for sun
care drives demand in 2010
Sun protection products, the only major category within sun care, set a fast pace, growing by 15% in 2010
Unit prices rise slightly in current terms in 2010, by 4%, and fall in real terms, as companies opt not to pass
on higher input costs
Hindustan Unilever still leads by far, despite losing value share
Sun care is forecast to grow at a constant value CAGR of 8% over the forecast period
COMPETITIVE LANDSCAPE
Hindustan Unilever Ltd led sun care sales in 2010, with the Lakmé range, but Lotus Herbals has
emerged as a strong rival, with a wider range of products straddling the mass segment. Hindustan
Unilever Ltd accounted for over 41% value sales in 2010. Lakmé sun protection benefits from strong
recall in skin care and colour cosmetics, coupled by strong distribution, contributing to Hindustan
Unilever’s lead in sun care. However, the company saw a decline of almost one percentage point in
value share in 2010, as other companies, such as Lotus Herbals, expanded their presence.
The major companies in sun care include multinationals like Hindustan Unilever Ltd, Amway,
Oriflame and Avon Beauty Products Pvt Ltd, alongside Indian players like Zydus Cadilla, Lotus
Herbals, Modicare and a host of other regional players. Kaya skin clinic entered the fray in December
2010 with its Sweat Proof Sun screen SPF30+.
© Euromonitor International 2011 www.euromonitor.com

2. NATIONAL BRAND OWNERS AND THEIR BRANDS
Company Name (NBO) Brand (GBO)
Amway India Enterprises Pvt Ltd Attitude (Amway Corp)
Hindustan Unilever Ltd Lakmé (Unilever Group)
Lotus Herbals Ltd Lotus Herbals (Lotus Herbals Ltd)
Oriflame India Pvt Ltd Oriflame Sun Care (Oriflame Cosmetics SA)
Zydus Wellness Ltd Ever Yuth Sunscreen (Zydus Wellness Ltd)
Source: Passport by Euromonitor International
© Euromonitor International 2011 www.euromonitor.com

3. FORECAST
DEFINITIONS AND METHODOLOGY
Sun Care
This is the aggregation of sun protection, aftersun and self-tanning products.
Methodology
This report is derived from Euromonitor International’s Passport information system. Industry
research is carried out by a global team of more than 600 in-country analysts and is based on a core
set of research techniques:
National-level desk research, company research and analysis, store checking, trade interviewing with
national players and market analysis
International-level desk research, multinational company research and analysis, trade interviewing with
international players and market analysis
© Euromonitor International 2011 www.euromonitor.com