The sun care category is facing challenges from skin care and makeup products that also provide UV protection. Sales of traditional sunscreen products have declined slightly as a result. However, the sun care industry is innovating by expanding their product ranges to target specific body parts and consumer groups, and by improving formulations to be more easily absorbed and convenient to use. Higher SPF levels and better UVA protection are also increasingly important to consumers and are being addressed by new regulations and product launches. The future of the category depends on continuing to differentiate sunscreen products through segmentation, formulation improvements, and convenience.
Hindustan Unilever still leads the sun care market in India, accounting for over 41% of sales in 2010. However, its value share declined by almost 1% as competitors like Lotus Herbals expanded their presence. The sun care market in India grew 15% in 2010 to Rs1.3 billion, driven by heightened awareness of sun protection and manufacturers' education efforts. Sun protection products were the fastest growing category, increasing 15% in 2010. The sun care market is forecast to grow at a constant 8% value CAGR over the forecast period.
Bausch & Lomb faced a crisis when its contact lens solution Renu MoistureLoc was linked to fungal eye infections. While the CDC did not definitively link the product to infections, many users who developed infections had used Renu. B&L was criticized for not taking prompt action when initial reports emerged in Asia in 2005. In 2006, as more U.S. cases were reported, B&L suspended U.S. shipments and asked retailers to remove Renu from shelves. However, experts argued B&L should have recalled the product sooner and communicated more clearly with customers. The slow response damaged B&L's reputation and market share in lens care.
Presentation on the Case: Crisis Management at Bausch and Lomb concering the product Renu MositurLoc complaints of eye infection leading to blindnedd, keratitis
The document summarizes trends in the skin and hair care market in Egypt and the Middle East region. It notes that a young, digitally connected population is driving demand for global beauty brands. Online retailing of these products is growing significantly. There is increasing demand for halal-certified beauty products. The skincare market in Egypt is growing, led by facial care products. Hair care markets are largest and growing fastest in Turkey, Iran, and Saudi Arabia. Medicated skincare sales in Egypt are relatively low but growing, with most consumers preferring oral treatments over creams. Local companies dominate the dermatological products category in Egypt.
This document outlines a 7-step plan to strengthen and grow Olay's face care segment. The plan includes improving brand differentiation through a unified color palette and stronger logo usage. It also recommends fully leveraging existing brick-and-mortar retail channels and using online promotion to drive in-store sales. Further, it suggests focusing on value for consumers' skin and wallet, pursuing new areas of research, introducing various package sizes, and offering add-ons to provide more value. The expected results are increased market share globally and securing Olay's position as a leading mid-level face care brand.
The document is a report on U&A Skincare in Egypt conducted by L'Oréal Egypt and ZAMO. It contains the following key sections:
1. An introduction outlining the objectives of understanding Egyptian consumers' habits, usages and expectations of face and body care products.
2. A consumer profiling section finding that most Egyptian women have normal or oily, fairly sensitive skin with a medium to fair tone. Over half desire a fairer skin tone from products.
3. Sections analyzing skin problems, product usages, routines, purchase behaviors, touchpoints and a cluster analysis.
4. A summary of key learnings from the research on Egyptian consumers and the skincare market
PPT -Jasmin Organics Company Presentation 2015 MarchLihua Song
Jasmin Organics Group produces certified organic skincare brands including Jasmin Organics, Koala Baby, and Jasmin Aromatique. It operates an organic farm and manufacturing facility in Queensland, Australia. The brands use over 95% certified organic ingredients with no chemicals. Jasmin Organics aims to penetrate the travel retail market in 2015-2016 through distribution in duty free shops, airport lounges, inflight magazines, and airport spas. It provides a luxury organic skincare experience and the purest products available to consumers.
In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client
Hindustan Unilever still leads the sun care market in India, accounting for over 41% of sales in 2010. However, its value share declined by almost 1% as competitors like Lotus Herbals expanded their presence. The sun care market in India grew 15% in 2010 to Rs1.3 billion, driven by heightened awareness of sun protection and manufacturers' education efforts. Sun protection products were the fastest growing category, increasing 15% in 2010. The sun care market is forecast to grow at a constant 8% value CAGR over the forecast period.
Bausch & Lomb faced a crisis when its contact lens solution Renu MoistureLoc was linked to fungal eye infections. While the CDC did not definitively link the product to infections, many users who developed infections had used Renu. B&L was criticized for not taking prompt action when initial reports emerged in Asia in 2005. In 2006, as more U.S. cases were reported, B&L suspended U.S. shipments and asked retailers to remove Renu from shelves. However, experts argued B&L should have recalled the product sooner and communicated more clearly with customers. The slow response damaged B&L's reputation and market share in lens care.
Presentation on the Case: Crisis Management at Bausch and Lomb concering the product Renu MositurLoc complaints of eye infection leading to blindnedd, keratitis
The document summarizes trends in the skin and hair care market in Egypt and the Middle East region. It notes that a young, digitally connected population is driving demand for global beauty brands. Online retailing of these products is growing significantly. There is increasing demand for halal-certified beauty products. The skincare market in Egypt is growing, led by facial care products. Hair care markets are largest and growing fastest in Turkey, Iran, and Saudi Arabia. Medicated skincare sales in Egypt are relatively low but growing, with most consumers preferring oral treatments over creams. Local companies dominate the dermatological products category in Egypt.
This document outlines a 7-step plan to strengthen and grow Olay's face care segment. The plan includes improving brand differentiation through a unified color palette and stronger logo usage. It also recommends fully leveraging existing brick-and-mortar retail channels and using online promotion to drive in-store sales. Further, it suggests focusing on value for consumers' skin and wallet, pursuing new areas of research, introducing various package sizes, and offering add-ons to provide more value. The expected results are increased market share globally and securing Olay's position as a leading mid-level face care brand.
The document is a report on U&A Skincare in Egypt conducted by L'Oréal Egypt and ZAMO. It contains the following key sections:
1. An introduction outlining the objectives of understanding Egyptian consumers' habits, usages and expectations of face and body care products.
2. A consumer profiling section finding that most Egyptian women have normal or oily, fairly sensitive skin with a medium to fair tone. Over half desire a fairer skin tone from products.
3. Sections analyzing skin problems, product usages, routines, purchase behaviors, touchpoints and a cluster analysis.
4. A summary of key learnings from the research on Egyptian consumers and the skincare market
PPT -Jasmin Organics Company Presentation 2015 MarchLihua Song
Jasmin Organics Group produces certified organic skincare brands including Jasmin Organics, Koala Baby, and Jasmin Aromatique. It operates an organic farm and manufacturing facility in Queensland, Australia. The brands use over 95% certified organic ingredients with no chemicals. Jasmin Organics aims to penetrate the travel retail market in 2015-2016 through distribution in duty free shops, airport lounges, inflight magazines, and airport spas. It provides a luxury organic skincare experience and the purest products available to consumers.
In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client
The document provides guidance on answering common questions from bosses about social media campaigns. It outlines 6 common questions (How's the campaign going?, Is our audience growing?, How much engagement did we get?, How are people talking about us?, Why aren't we seeing more sales from social media?, How's customer service going?) and provides tips on concisely summarizing key metrics and insights in the response to each question. The tips include using visualizations, comparing metrics over time, benchmarking against goals or competitors, and focusing the response on what matters most to the boss.
Bart Schoonvliet has over 10 years of experience as a systems engineer specializing in Microsoft technologies. He has worked for various IT companies implementing Exchange servers, managing domains, and providing technical support. Currently, he works independently through his company Enovo, providing architecture and engineering services to Infrabel.
This site visit report summarizes a visit by students to an active construction site. It describes the objectives of understanding construction processes, materials, and machinery. Specifically, it documents the process of constructing pad footings, including excavation, forming, reinforcement, and pouring concrete. Photos show safety procedures, the project manager explaining work, and materials like steel bars and scaffolding on site. The student concludes they gained valuable real-world knowledge about construction from this experience.
The document summarizes a scheme called "Innovation Vouchers" that provides £3,000 grants to small and medium enterprises (SMEs) in the West Midlands region of the UK to work with local universities on incorporating new technologies into their businesses. Since launching in 2007, over 140 vouchers have been awarded through the INDEX program. The scheme is now being expanded nationwide based on its success in strengthening collaboration between industry and higher education to promote innovation.
Novel images win fans hearts on facebook simply measuredcentral.zone
The document analyzes 20 top-performing image posts from brands on Facebook in terms of fan engagement. It finds that these posts fall into three categories: familiar images that fans can relate to (like posts from Jack Daniel's, Corona, and IKEA), timely images tied to current events (like Kia's World Cup posts and Citibank's summer ice cream post), and novel images that surprise and wow fans (like Nintendo's new product preview and Gillette's flexible razor video). The document concludes by encouraging marketers to try familiar, timely, or novel images to engage their own Facebook fans.
The document provides guidance on social marketing strategies for 2015. It summarizes key changes in 2014 like the growth of Instagram and new behavioral targeting on Facebook. It recommends dedicating resources to Instagram in 2015 and taking advantage of Facebook's behavioral targeting. It also stresses the importance of cross-channel integrated campaigns, consistent messaging across networks while adapting delivery methods, and measuring performance across all channels.
The NHS in the West Midlands received mostly positive coverage in regional media in October. Coverage focused on corporate issues and service delivery topics. South Staffordshire PCT and Dudley PCT received both positive and negative coverage, while organizations like University Hospital Coventry and Warwickshire and Worcestershire Royal Hospital saw positive mentions. The Dudley Group of Hospitals received some praise but also criticism over quality ratings.
This short document promotes the creation of presentations using Haiku Deck, an online presentation tool. It includes a photo credit and encourages the reader to get started making their own Haiku Deck presentation by sharing it on SlideShare.
Presentación meeting point powered by sonytainitopac
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Meera Arora is a business development manager with 6 years of experience in national and international markets. She has strong relationship building and client needs assessment skills. Her experience includes identifying specialized clients, negotiating deals, marketing through online tools, and maintaining networks to generate new business for various organizations in industries like education, retail, real estate, and direct sales. She is proficient in business development strategies like cold calling, networking, and using internet-based tools.
The document discusses performing a home health check up to improve energy efficiency, comfort, and safety. It involves interviewing homeowners, inspecting the home, testing systems, and educating homeowners. Key areas of focus include air sealing, insulation, HVAC systems, and behaviors that impact energy usage. The goal is to understand where a home is losing energy, and develop an action plan to seal air leaks, improve insulation, and increase efficiency to lower bills while enhancing comfort and safety.
This document lists the names of 22 graduating high school seniors. It recognizes their accomplishments and wishes them congratulations and best of luck in their future endeavors after completing their high school education. The varied names represent the diversity of the graduating class of 2022.
The document proposes a Wireless Network Cloud (WNC) architecture that uses cloud computing technology to virtualize base stations. The WNC allows wireless access networks to operate in a cloud mode by separating hardware and software and providing resources in a centralized manner. It analyzes challenges like computational requirements for virtual base stations. Mobile cloud computing is also discussed, which moves computing and storage away from mobile devices into powerful cloud platforms accessed over wireless connections using thin clients. This approach extends battery life and improves data storage and processing capabilities for mobile users.
Eabametoong and the NWMO engagement reportMike Rae
The document summarizes a nuclear waste dialogue between the Nuclear Waste Management Organization (NWMO) and Eabametoong First Nation in northern Ontario from September 2004 to January 2005. It provides background on nuclear waste storage issues in Canada. It describes four meetings between NWMO and the Eabametoong Elders Working Group where the Elders asked questions and raised concerns about nuclear waste storage options and their potential impacts. The Elders initiated further community engagement and established organizational structures for ongoing dialogue to inform decision making around nuclear waste storage in their traditional territory.
The document provides tips on Excel functions that community managers should know from analysts at Simply Measured. It discusses functions like SUM, DATE, DAYS, HOUR, WEEKNUM, and MONTH that are useful for manipulating date ranges and calculating metrics over time periods. It then profiles three analysts at Simply Measured - Lori, Deepti, and Vikram - and examples of functions they commonly use like IF, COUNTIF, SUMIF, IFERROR, NETWORKDAYS, MAX, MIN, LARGE, SMALL, LEFT, RIGHT, and MID.
A empresa anunciou um novo produto que combina hardware e software para fornecer uma solução completa para clientes. O produto oferece recursos avançados de inteligência artificial e aprendizado de máquina para automatizar tarefas complexas. Analistas acreditam que o produto pode ser um sucesso comercial se for capaz de entregar os benefícios prometidos de forma conveniente e acessível para os usuários.
The document discusses a study that found only 18% of European businesses have a digital testing strategy in place. It provides data on 14 websites that covered the story, including their estimated monthly visitors, views of the coverage, and domain authority scores. The sites with the highest numbers of visits and views included CIO, ITProPortal, and Digital Marketing Magazine.
Este documento presenta un taller sobre la historia de la célula. El objetivo es reconocer la evolución del descubrimiento de la célula desde sus inicios hasta los avances tecnológicos actuales que permiten identificar sus estructuras más pequeñas. Como actividades, los estudiantes elaborarán una línea de tiempo sobre el proceso histórico del microscopio, escribirán sobre la importancia de su descubrimiento y demostrarán su conocimiento sobre las partes del microscopio a través de un enlace.
NIVEA identifies different consumer segments in the sun care market based on factors like attitudes, skin type, and usage occasion. It divides the market into segments like "Concerned Consumers" who prioritize protection and "Naive Beauty Conscious" consumers who want luxurious products. NIVEA's brand strategy is to make sun care simple and educate consumers about safer tanning through product innovation like sprays for easy application and children's products with colors and increased water resistance. The goal is to closely meet the needs of different consumer segments.
This document discusses strategies for implementing organizational strategies, including matching structure to strategy, creating a strategy-supportive culture, and considering marketing variables. It focuses on market segmentation, identifying key factors used to segment markets like demographics, psychographics, behaviors, and attitudes. Segmentation allows brands like NIVEA Sun to develop targeted products that meet the distinct needs of different consumer groups.
The document provides guidance on answering common questions from bosses about social media campaigns. It outlines 6 common questions (How's the campaign going?, Is our audience growing?, How much engagement did we get?, How are people talking about us?, Why aren't we seeing more sales from social media?, How's customer service going?) and provides tips on concisely summarizing key metrics and insights in the response to each question. The tips include using visualizations, comparing metrics over time, benchmarking against goals or competitors, and focusing the response on what matters most to the boss.
Bart Schoonvliet has over 10 years of experience as a systems engineer specializing in Microsoft technologies. He has worked for various IT companies implementing Exchange servers, managing domains, and providing technical support. Currently, he works independently through his company Enovo, providing architecture and engineering services to Infrabel.
This site visit report summarizes a visit by students to an active construction site. It describes the objectives of understanding construction processes, materials, and machinery. Specifically, it documents the process of constructing pad footings, including excavation, forming, reinforcement, and pouring concrete. Photos show safety procedures, the project manager explaining work, and materials like steel bars and scaffolding on site. The student concludes they gained valuable real-world knowledge about construction from this experience.
The document summarizes a scheme called "Innovation Vouchers" that provides £3,000 grants to small and medium enterprises (SMEs) in the West Midlands region of the UK to work with local universities on incorporating new technologies into their businesses. Since launching in 2007, over 140 vouchers have been awarded through the INDEX program. The scheme is now being expanded nationwide based on its success in strengthening collaboration between industry and higher education to promote innovation.
Novel images win fans hearts on facebook simply measuredcentral.zone
The document analyzes 20 top-performing image posts from brands on Facebook in terms of fan engagement. It finds that these posts fall into three categories: familiar images that fans can relate to (like posts from Jack Daniel's, Corona, and IKEA), timely images tied to current events (like Kia's World Cup posts and Citibank's summer ice cream post), and novel images that surprise and wow fans (like Nintendo's new product preview and Gillette's flexible razor video). The document concludes by encouraging marketers to try familiar, timely, or novel images to engage their own Facebook fans.
The document provides guidance on social marketing strategies for 2015. It summarizes key changes in 2014 like the growth of Instagram and new behavioral targeting on Facebook. It recommends dedicating resources to Instagram in 2015 and taking advantage of Facebook's behavioral targeting. It also stresses the importance of cross-channel integrated campaigns, consistent messaging across networks while adapting delivery methods, and measuring performance across all channels.
The NHS in the West Midlands received mostly positive coverage in regional media in October. Coverage focused on corporate issues and service delivery topics. South Staffordshire PCT and Dudley PCT received both positive and negative coverage, while organizations like University Hospital Coventry and Warwickshire and Worcestershire Royal Hospital saw positive mentions. The Dudley Group of Hospitals received some praise but also criticism over quality ratings.
This short document promotes the creation of presentations using Haiku Deck, an online presentation tool. It includes a photo credit and encourages the reader to get started making their own Haiku Deck presentation by sharing it on SlideShare.
Presentación meeting point powered by sonytainitopac
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Meera Arora is a business development manager with 6 years of experience in national and international markets. She has strong relationship building and client needs assessment skills. Her experience includes identifying specialized clients, negotiating deals, marketing through online tools, and maintaining networks to generate new business for various organizations in industries like education, retail, real estate, and direct sales. She is proficient in business development strategies like cold calling, networking, and using internet-based tools.
The document discusses performing a home health check up to improve energy efficiency, comfort, and safety. It involves interviewing homeowners, inspecting the home, testing systems, and educating homeowners. Key areas of focus include air sealing, insulation, HVAC systems, and behaviors that impact energy usage. The goal is to understand where a home is losing energy, and develop an action plan to seal air leaks, improve insulation, and increase efficiency to lower bills while enhancing comfort and safety.
This document lists the names of 22 graduating high school seniors. It recognizes their accomplishments and wishes them congratulations and best of luck in their future endeavors after completing their high school education. The varied names represent the diversity of the graduating class of 2022.
The document proposes a Wireless Network Cloud (WNC) architecture that uses cloud computing technology to virtualize base stations. The WNC allows wireless access networks to operate in a cloud mode by separating hardware and software and providing resources in a centralized manner. It analyzes challenges like computational requirements for virtual base stations. Mobile cloud computing is also discussed, which moves computing and storage away from mobile devices into powerful cloud platforms accessed over wireless connections using thin clients. This approach extends battery life and improves data storage and processing capabilities for mobile users.
Eabametoong and the NWMO engagement reportMike Rae
The document summarizes a nuclear waste dialogue between the Nuclear Waste Management Organization (NWMO) and Eabametoong First Nation in northern Ontario from September 2004 to January 2005. It provides background on nuclear waste storage issues in Canada. It describes four meetings between NWMO and the Eabametoong Elders Working Group where the Elders asked questions and raised concerns about nuclear waste storage options and their potential impacts. The Elders initiated further community engagement and established organizational structures for ongoing dialogue to inform decision making around nuclear waste storage in their traditional territory.
The document provides tips on Excel functions that community managers should know from analysts at Simply Measured. It discusses functions like SUM, DATE, DAYS, HOUR, WEEKNUM, and MONTH that are useful for manipulating date ranges and calculating metrics over time periods. It then profiles three analysts at Simply Measured - Lori, Deepti, and Vikram - and examples of functions they commonly use like IF, COUNTIF, SUMIF, IFERROR, NETWORKDAYS, MAX, MIN, LARGE, SMALL, LEFT, RIGHT, and MID.
A empresa anunciou um novo produto que combina hardware e software para fornecer uma solução completa para clientes. O produto oferece recursos avançados de inteligência artificial e aprendizado de máquina para automatizar tarefas complexas. Analistas acreditam que o produto pode ser um sucesso comercial se for capaz de entregar os benefícios prometidos de forma conveniente e acessível para os usuários.
The document discusses a study that found only 18% of European businesses have a digital testing strategy in place. It provides data on 14 websites that covered the story, including their estimated monthly visitors, views of the coverage, and domain authority scores. The sites with the highest numbers of visits and views included CIO, ITProPortal, and Digital Marketing Magazine.
Este documento presenta un taller sobre la historia de la célula. El objetivo es reconocer la evolución del descubrimiento de la célula desde sus inicios hasta los avances tecnológicos actuales que permiten identificar sus estructuras más pequeñas. Como actividades, los estudiantes elaborarán una línea de tiempo sobre el proceso histórico del microscopio, escribirán sobre la importancia de su descubrimiento y demostrarán su conocimiento sobre las partes del microscopio a través de un enlace.
NIVEA identifies different consumer segments in the sun care market based on factors like attitudes, skin type, and usage occasion. It divides the market into segments like "Concerned Consumers" who prioritize protection and "Naive Beauty Conscious" consumers who want luxurious products. NIVEA's brand strategy is to make sun care simple and educate consumers about safer tanning through product innovation like sprays for easy application and children's products with colors and increased water resistance. The goal is to closely meet the needs of different consumer segments.
This document discusses strategies for implementing organizational strategies, including matching structure to strategy, creating a strategy-supportive culture, and considering marketing variables. It focuses on market segmentation, identifying key factors used to segment markets like demographics, psychographics, behaviors, and attitudes. Segmentation allows brands like NIVEA Sun to develop targeted products that meet the distinct needs of different consumer groups.
This document discusses strategies for implementing organizational strategies, including matching structure to strategy, creating a strategy-supportive culture, and considering marketing variables. It focuses on market segmentation, identifying several ways to segment markets geographically, demographically, psychographically, and behaviorally. It also provides an example segmentation of the sun care market.
Medico Co.A recent survey revealed that 95 of West Australian.docxroushhsiu
Medico Co.
A recent survey revealed that 95% of West Australians are aware of the high risk of skin cancer through prolonged exposure to the sun. The sun does not discriminate. Just about anyone engaged in outdoor activities is at risk and sun bathers run the highest risk. It was once believed that the danger lies in prolonged, continuous exposure to the harmful rays of the sun. However, it is now clear that brief but frequent exposure to the sun is just as bad. This would suggest the need for sun protection on a daily basis regardless of the nature of outdoor activities. The Cancer Council's "Slip! Slop! Slap!" message has been effective in educating the public about the importance of "slipping" on a shirt, "slopping" on some sunscreen and "slapping" on a hat when going outdoors every time. The program has been extended to include “seek!” (shelter) and “slide!” (on a pair of sunglasses). Although the sale of sunscreen has doubled in the past 10 years, there is concern that sunscreen is not used at least 50% of the time. The rest of the survey result involving a good cross-section of the population, is as follows:
Reason for not using sunscreen
while outdoor (any activity) Response
Don't bother, never got into the habit of using one, etc. 20%
Don't need it except when at the beach 80%
Inconvenient, difficult to apply, oily, sticky, uncomfortable, etc. 70%
The survey, published recently in a health journal, drew your attention. You are the marketing manager of the Medico Co. of Perth.
Medico & the Moisturiser Market
Medico is the largest locally-owned pharmaceutical company - but pales in comparison with the multinational companies which dominate the Australian pharmaceutical market. The company was founded in 1948 and is well known locally for its range of high quality moisturisers sold under the Medico brand. Moisturisers are simply lotions that restore and maintain the skin's natural moisture and are used mainly by women and babies. Familiar brands include Vaseline Intensive Care, Johnson's Baby Lotion, Olay, Dove and Nivea. Apart from the more expensive moisturisers from the leading cosmetic houses, there are at least 30 brands of mainstream moisturisers on the market available in supermarkets, discount stores, department stores, and pharmacies. Medico's moisturiser division also contract manufactures for retail chain stores (supermarkets, discount stores, pharmacies, etc.) under their house/store brands, and these account for about 50% of the division's sales volume.
Marketing
The company's own brand of moisturisers is sold through all pharmacies in the Perth metropolitan area. They are priced at a premium, about 50% more than other mainstream brands, allowing pharmacies to take a higher mark-up for supporting the brand at retail level. As such, the Medico brand is the best selling range among retail pharmacies. It is considered a specialty brand and is the only formulation that penetrates deep into the skin lea.
Andrew Miller Norway Product Research & LaunchAndrew Miller
1. Aubade Unlimited produces natural sun care products and wants to expand into Norway. Norway has high rates of sun exposure and consumers are concerned about natural products.
2. Norway has a prosperous economy dependent on oil exports but is experiencing slower growth due to lower oil prices. The culture highly values family, nature, and gender equality.
3. While the U.S. and Norway both score high in individualism, Norway's more feminine culture means Aubade will need to tone down messages focused on the individual self and emphasize community and environmental protection instead.
This document outlines a 10 step marketing plan for Clear Shampoo in the Philippines. It analyzes the shampoo market size, Clear's target demographic of single men and women aged 15-35, and its competitors like Head & Shoulders. Clear positions itself as the only shampoo that nourishes the scalp to prevent dandruff and boost confidence. Market data indicates the total shampoo market is around 12-16 billion Philippine pesos, and Clear has a 20% share of the anti-dandruff niche worth 2.4 billion pesos.
Olay global competitiveness
On October 4, 2017, Procter & Gamble (P&G) North America Skin Care General Manager Chris Heiert received an email from a senior leader.
Any perspective on Jul/Aug/Sep Olay sales? The sales report shows sales are -12%, a significant miss on a low estimate. My guess is there must be some special causes in the quarter and wanted to get your thoughts on whether the plan will return Olay sales to grow in Oct/Nov/Dec and whether you still plan to deliver your sales growth promised for the fiscal year.
Heiert had seen good and bad quarters at Olay, a P&G-owned brand, over the course of his career. When he first joined as an Assistant Brand Manager in 2000, Olay was just establishing itself as the leading skincare brand in the world.
By the time Heiert rejoined the brand in 2015, however, Olay’s sales had been declining consistently for several years. Each year, Olay lost 5% to 10% of its consumer base for the past five years. Every valiant attempt to fix the situation failed. From its peak at over $2 billion in retail sales in 2009, sales had fallen to just over $1 billion in retail sales by fiscal year 2017. (See Exhibit 1a for Olay’s global sales growth year-over-year since 2000 and Exhibit 1b for U.S. sales from 2010-2016.)
Heiert needed to act fast to revive Olay. But how? There was no shortage of ideas on the table—he and his team debated everything from brand equity, new consumer groups, kickstarting innovation, altering their marketing and distribution models, and what categories the brand should play in.
The brand needed an immediate turnaround. If Olay could not reverse course, P&G might consider divesting the brand. In a deal in 2015, P&G had already sold off 43 beauty brands to Coty Inc.
This document provides an analysis of Estee Lauder Companies' current position, performance, vision, mission, objectives, external environment, internal strengths and weaknesses. It discusses Estee Lauder's 26 brands operating in over 130 countries, growth in different product segments, geographic revenue analysis, and financial performance from 2005-2007. PESTLE, Porter's 5 Forces, and external/internal factor analyses are also included. Recommended strategies are market development, penetration, product development, and forward/backward/horizontal integration.
Solar D is a sunscreen produced and marketed by Nexdius Pty. Ltd., an Australian company. It is designed to selectively allow some sunlight through to enable vitamin D production while still providing sun protection. The patents for Solar D's technology are pending approval in several countries including the US, Australia, Brazil and the EU. As of 2016, Solar D will be formulated and produced in the US for markets in North and South America, Europe and the Middle East. It has been successfully launched and distributed in major retailers in Australia and New Zealand.
Despite the fact that the beauty industry is diversifying and various products tailored to individual needs are being developed, their market has recently declined. The pandemic and changing aesthetic standards, as well as rising concerns about the effect of daily use of cosmetics on the skin and the introduction of green trends and safety-oriented goods, are being monitored closely.
Even before the pandemic, the evolving definition of 'beauty' and the industry's radical changes resulted in a wide range of consumer wants and interests. Brands must think beyond campaigns to comprehend the needs of the new consumer.
This document provides an analysis of the cosmetics industry and the position of LG Household & Health Care Ltd within that industry. It discusses trends in the global cosmetics market with a focus on key regions. Technological, environmental, social and economic influences on the industry are examined. The specific markets of South Korea and China are then analyzed, including an overview of LG's market share and competitive positioning within those countries. Recommendations are made based on this analysis to add value to LG Household & Health Care Ltd.
This document provides information about sunscreen and sun protection. It discusses how UV radiation from the sun can damage skin and increase cancer risk. While sunscreens can help block some UV rays, they are not fully protective on their own. The document recommends using other protective measures in addition to sunscreen, such as seeking shade, wearing protective clothing, and avoiding sun exposure during peak hours. It provides guidance on choosing a broad spectrum sunscreen with SPF 15 or higher and properly applying it.
Sunscreens can help protect against UV radiation but are not fully effective on their own; proper sun protection requires avoiding sun exposure, wearing protective clothing, and reapplying sunscreen regularly. While overexposure to UV rays increases skin cancer risks, certain groups like those with fair skin or a history of sunburns are even more vulnerable. To fully protect skin from damage, it is important to utilize multiple strategies in addition to sunscreen like seeking shade and getting vitamin D from diet rather than sun exposure.
Sun protection a simple procedure to safeguard our body from the adverse effects of sunlight.
Sun light consists of visible light and Ultra Violet (UV) radiation which are of three types – A,B,C of which UVA and UVB have harmfull effects on the skin on repeated exposure.
To prevent ourself from sunlight effect, daily usage of sunscreen with normal SPF value cream is highly recommend by Dermatologist
Know more about sunscreen usage and sun protection from a Doctor's article --> https://www.icliniq.com/articles/skin-care/sunprotection-and-sunscreens-all-you-need-to-know-about-this
Shield Corporation is re-launching its baby diaper brand Shield Diaper after its initial decline. Shield Diaper aims to be a total solution provider in the baby care category. The Pakistani disposable diaper market is growing at 8-10% annually and is highly seasonal. Shield Diaper will face major competition from established brands like Pampers and Diapy. For success, Shield Diaper will require significant promotion and an innovative product to gain market share from competitors and create a strong brand identity. The target consumer is children aged 0-3 years, while the target purchasing agent is young-to-middle aged mothers who are influenced by family in their buying decisions.
This document provides a marketing strategy analysis for Look deVine Beauty, an all-natural skincare and lip care brand. It includes a business model canvas, 4P analysis, industry analysis of the lip product market and lip balm industry, competitive analysis of major competitors, consumer analysis including target segments and survey results, and recommendations for the brand's marketing strategy focusing on social media, brand image, awareness, and increasing online sales. The key issues addressed are establishing a consistent brand image, increasing brand awareness, and attracting traffic to the official website.
This document discusses labeling requirements for sun protection products. It provides information on the key aspects of labels and packaging for sunscreens, including requirements in the US and EU. Labels must include important information about the product like the active ingredients, SPF level, and whether it provides broad spectrum or water resistant protection. Packaging protects the product and provides information to customers. Labeling must meet regulations and provide important safety and use details for consumers.
This document provides a marketing strategy report for Look deVine Beauty, an all-natural line of personal care and beauty products. It begins with an executive summary of the brand and key questions. It then includes a business model canvas, 4P analysis, industry analysis of lip products and the lip balm industry, competitive analysis of similar brands, consumer analysis including target segments and surveys, marketing strategy recommendations including social media strategy, and overall recommendations around brand image, awareness, and increasing online sales. The document provides a thorough analysis to develop strategies to help the brand grow.
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Summary notes on the US Personal Care and Consumer Healthcare (OTC pharmaceuticals) markets. Includes Market Size, Segmentation and Trends with emphasis on Natural Products and related startups. Also included indicative M&A multiples of companies in these sectors. Part of a go-to-market and capital raising study for natural hygiene and healthcare products.
The document discusses trends that will shape the beauty industry in 2015, including:
1) Continued influence from Asian beauty trends like lightweight "liquid care" products and niche fragrances gaining popularity over celebrity scents.
2) Growing interest in "smart" beauty devices that analyze skin and provide personalized feedback via mobile apps.
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4) Digital technologies revolutionizing customer service and mobile shopping, with brands focusing on engaging consumers online.
1. The sun care category is under attack.
The aggressors? An unstoppable army of BB
creams, CC creams and UV filter containing
skin care and body care products, all of
which are tempting consumers away from
traditional sun protection.
“The sun care market grew 5.9% in 2012
to $9.1bn, which was a small decrease on
growth in 2011 [6.5%],” says Nicole
Tyrimou, Beauty and Personal Care Analyst
at Euromonitor International.“The last year
has been gloomy across a lot of sectors, but
sun care has been particularly hard hit
because there are now all these other
products claiming sun protection
competing with sun care in skin care,
colour cosmetics and even ingestibles.
“In the past, consumers might have
selected skin care with SPF,” she adds.
“Now they are coming to expect sun
protection as standard from both skin care
and colour cosmetics.And in regions like
Europe and Asia Pacific, where [skin care
and make-up] manufacturers are allowed to
claim protection over SPF15, you are now
getting products with claims of SPF30 and
higher.The result is there’s a danger that
the sun care category will become a
‘holiday’ category, or one confined to
sports use.”
The sluggish economy in western
Europe (responsible for $2.7bn of sun care
sales) also negatively impacted the category,
as Chris Lindsley, Global Skincare Analyst
at Mintel, tells SPC.“Among the European
big five, only the UK saw an increase in
product launches in 2012 – by 1%.The rest
decreased,” he says.“In Italy and Spain, 38%
and 39% of consumers respectively said
they’d cut back on sun protection
purchases and were using leftover product
from the previous year and this has affected
sales.”
The outlook proved little brighter in
North America or Asia, which also
experienced a slowdown in growth.The
North American sun care market grew just
4.4%, compared with 6.4% in 2011, while
Asia’s grew 6.7%, down on 8.6% in 2011.
Australasia was the exception to the rule,
exhibiting stronger sales growth in 2012
(5.9%) than in 2011 (1.8%), which Tyrimou
April 2013 SPC 71
Sun care sales are suffering as a result of the surge in skin care and make-up with UV
protection. But the category is innovating to survive, says Julia Wray
TABLE 1: GLOBAL SUN CARE MARKET
BY CATEGORY, 2012 (US$M)
Category 2012 %+/-
Sun care total 9,094.2 5.9
Sun protection 7,886.6 6.5
Aftersun 637.1 2.6
Self-tanning 570.5 1.9
Source: Euromonitor International
TABLE 2: GLOBAL SUN CARE MARKET
BY REGION, 2012 (US$M)
Region 2012 %+/-
North America 1,884.5 4.4
Latin America 1,799.7 16.0
Western Europe 2,709.1 0.1
Eastern Europe 327.0 4.6
Asia Pacific 1,950.6 6.7
Middle East & Africa 219.7 14.1
Australasia 203.6 5.9
Source: Euromonitor International
market reportsun care
THE
HEAT
IS ON
In Australia the SPF
bar has been raised
from 30 to 50+
071 SPC0413 sun marketCH_spc feature template 02/12/2014 17:24 Page 71
2. attributes to the change in Australia’s
sunscreen regulations.“Until recently,
SPF30 was the maximum SPF value a sun
care product on the Australian market
could claim. But from November 2012, the
Australian government’s Therapeutic Goods
Administration raised the benchmark to
SPF50+ and of course this means
consumers are upgrading to the highest
possible factor,” she explains.“Also, in
Australia, colour cosmetics and skin care
products are not allowed to label anything
over SPF15, which is the maximum SPF
claim for a non-sun care product.This limit
not only means there is less competition
from other sectors, it also means that in
Australia it is the sun care brands rather
than the skin care ones who are answering
consumer demand for multifunctional
products.”
But the sun care category is not about to
surrender market share without a fight.
Instead it is evolving and diversifying.
“We’re seeing more body specific sun care
products – ones for the lips, face, body and
hair,” explains Tyrimou.“And as well as
body parts, we’re seeing more segmentation
by consumer type, format and protection
level too. It’s making sun care more
multifunctional as a way of adding value.”
As Louise Hardman,Assistant Brand
Manager at Piz Buin owner Johnson &
Johnson, notes:“People prefer a range of
choices because everyone has their
favourite. It’s all about expanding that
range in a variety of SPFs. Lotions and
sprays are our biggest format. But we’re
also seeing the introduction of completely
new formats.You’ve got mousse spray,
you’ve got oil and you’ve got mist.The
mousse spray doesn’t tend to go as far as
other formats but it is non-greasy.”
“You have to have products that fill
every niche,” adds Consultant
Dermatologist Dr Sue Mayou.“Some
people look for things like Piz [Buin]
which lasts for six hours because it’s
convenient and some people like
transparent sprays because they’re
cosmetically acceptable and quite
easy to apply.Then there are ones
containing a tan accelerator for
those who really want to get
brown.”
In addition, formulations are
becoming more sophisticated,
according to Tyrimou.“Creams are
more easily absorbed, oils are drier,
sprays are transparent, you’re getting
2012 there was an increase in launches of
sun protection with SPF30, SPF50 and
SPF70, but SPF15 and SPF20 product
launches decreased.This mirrors consumer
data showing that a quarter of consumers
in the European big five are using a higher
level of SPF than a few years ago.”
Indeed, most brands now aim to include
maximum protection sunscreens in a
majority of their ranges.
And the announcement of the new PA
rating instigated a rush among Japanese
manufacturers to launch high UVA
protection products for summer 2013.
Rohto Pharmaceutical introduced four
PA++++ milks – Sunplay Super Block,
Super Cool, Clear Water and Baby Milk –
while Pola developed Whitissimo UV
Block Shield White and Noevir launched
Raysela UV Protector Stick.
While Lindsley attributes increased
demand for higher SPF to better consumer
education about the dangers of sun
exposure, J&J’s Hardman suggests additional
reasons.“We’ve seen an increase in demand
for SPF50… as we have an ageing
population,” she tells SPC.
Moreover, with urban populations
growing across the globe, we can expect to
see more products like Germaine De
Capuccini’s UV Urban Shield SPF50,
which not only protects skin from sun
induced cellular damage, but from
additional environmental aggressors like
pollution.
CONVENIENCE IS KING
Consumers want their sun protection and
self-tanning products to be
convenient, and packaging plays a big
part in delivering this, as Lindsley
notes.While bottles and tubes are still
the primary packaging methods for
sun care, 2012 saw increased use of
‘versatile’ and ‘easy to hold’ tottles as
well as a rise in aerosol product
launches in line with growth in
mist products.
Nivea, for example, recently
launched its first aerosol
sunscreen, Nivea Sun Protect
& Refresh Invisible Cooling
Mist. In line with the trend
towards easy use, the applicator
has a 360º valve, which can be
used from all angles, making it
easy to apply, even to hard to
reach places.
Barry Goode, UK Brand
Manager, Sun and Lip Care at
Beiersdorf UK, notes that in
addition to convenience,
consumers specifically want “a
pleasurable application”, which
products that can be applied to wet skin
and ones which dry quicker or last longer
between applications,” she tells SPC.
PROTECTION MATTERS
Sun protection is first and foremost about
safety, preventing UVB induced sunburn
and the DNA damage caused by UVB and
UVA rays that can lead to premature skin
ageing and skin cancer, and is naturally an
issue of importance to governments and
industry bodies worldwide.
Australia was not the only country to
update its sunscreen regulations in recent
months.The US FDA’s final rule on
labelling and effectiveness testing for
sunscreens came into effect on 17
December 2012, with key changes
including a 50+ cap on SPF claims (for
more information see p81).
“The FDA cap on SPF50+ will force
brands in the US to fight harder to
differentiate their products,” predicts
Tyrimou.“It used to be a war of the SPFs.
Now they will have to differentiate
elsewhere. It’s amazing the segmentation
they’re already coming up with.We’ve seen
a tattoo protecting variant [Coppertone
Tattoo Guard Sunscreen SPF50, available in
stick and lotion formats, which boasts a
moisturising formula to help maintain the
smooth appearance of tattooed skin], and
we’re seeing kids’ and babies’ separating into
different segments. It’s an effort to
differentiate themselves and to tap into a
selling point in a very saturated market.”
Elsewhere, in November 2012, the Japan
Cosmetic Industry Association updated its
PA system for assessing UVA protection
with the addition of a new higher
grade: PA++++, the equivalent of a
UVA protection factor of over 16.
According to Lindsley, the PA
system (the preferred choice of
most Asian sun care brands) is
fast becoming the global standard
for UVA protection.“The way
companies talk about
protection is changing,”
he says.“In 2012, the
number of new sun care
products with SPF in
the title increased by
2%, while those with
UVB and UVA in the
title both fell.The
reason for this is the
increased use of the PA
ranking for UVA in
labelling, which was up
54% in 2012.
“We are seeing a shift
towards a higher level of
protection,” he adds.“In
sun caremarket report
Nivea has launched its first aerosol
sunscreen (right) while Piz Buin is
building on its wet skin technology (far
right)
72 SPC April 2013
071 SPC0413 sun marketCH_spc feature template 02/12/2014 17:24 Page 72
3. (340nm–400nm) penetrate deep into the
epidermis, even reaching the immune cells
in the skin, causing intolerances.
Tyrimou notes that as well as sensitive
and anti-allergen claims, there has been a
rise in sunscreen for rosacea and acne
prone skin too, citing La Roche-Posay’s
existing Anthelios AC SPF30 Extreme
Fluid for blemish prone skin as an example.
And sun care is making inroads into
other niche areas. Last summer, India’s
Dabur launched Dabur Uveda Sunblock
SPF30, which claims to combine broad
spectrum sun protection with Ayurvedic
ingredients like protective gudhuma and
uva-ursi leaf extract to lighten skin tone.
Also new on the market was Aethic
Sôvée, an eco-compatible sunscreen brand.
“Sunscreens contribute 10% of the damage
done to coral reefs around the world. It is
the most direct demonstration of man’s
direct impact on the aquatic environment,”
Allard Marx, one of the founders of Aethic,
tells SPC.“Biodegradable means that
products degrade when subjected to the
elements... [but] does not mean that the
ingredients do no harm. Eco-compatible
means the ingredients do no harm to
nature.”
He adds:“Each ingredient [in Aethic
Sôvée] was individually tested on coral and
on mussels/clams.Then the entire product
was again tested in the marine habitat.
While this is currently a niche in the
market, it is also the future of the market.”
ADDED BENEFITS
Multifunctionality is a good way for sun
care brands to add value and compete with
UV-containing skin care and make-up.
Little surprise then that many new sun care
solutions for the face and the body feature
claims ranging from anti-ageing to tan
enhancing... and often in the same product.
This year, La Mer joined the ranks of
premium beauty names with a sun care
line, launching Soleil de la Mer. Products in
the collection – including Reparative Face
Sun Lotion SPF30 and Reparative Body
Sun Lotion SPF30 – combine La Mer’s
iconic Miracle Broth with a restorative
ferment of Laminaria ochroleuca (golden
algae), marine peptides and sea botanicals.
And while the newest additions to
Lierac’s Sunific line-up – Huile Satinante
(SPF30), Huile Embellissante (SPF15) and
Huile Sublimante (SPF6) – offer anti-
ageing and bronzing benefits thanks to a
trio of hydrating oils (monoi, roucou and
apricot kernel) and a peptide that
stimulates tanning, SkinCeuticals and
Amway opted for facial products offering
protective and corrective properties.
Brightening UV Defense SPF30 from
market reportsun care
the new mist is said to deliver via a cooling
sensation.“The cooling effect is achieved
through the use of menthol in the product
and the evaporation of ethanol,” Goode
explains.“When the product is spritzed on
in a fine mist it creates a natural cooling
sensation when it hits the skin, helping to
cool hot bodies.”
As well as progress in packaging, demand
for convenience is being answered through
formulation innovation, with claims like
‘long lasting’ and ‘works on wet skin’
becoming more common.
Riemann, for example, introduced its
classic once a day protection product P20
in a wider range of SPFs, while pharmacy
chain Boots launched Soltan Kids Once 3
Hour Water Play Suncare Spray in SPF30
and SPF50.
“Once a day products offer up to eight
hours protection from a single application,
including three hours in the water,” says
Clare O’Connor, Innovation R&D
Manager – Skin Protection at Boots.
“These products have been available in
lotion format, but due to technological
advances in working on our once a day
formats, it has now been possible to
introduce this into an easy to apply spray
format.”
And last month, J&J launched Piz Buin
Wet Skin Transparent Sun Care in SPF15,
which builds on the technology used in its
Neutrogena Wet Skin Sunblock, which
debuted in the US last year.
Standard transparent sunscreen sprays slide
off wet skin leaving white marks. Piz Buin
Wet Skin, on the other hand, cuts through
the water barrier upon application.As
Georgios Stamatas, J&J’s Research Associate
Director – EMEA Skin Care Science and
Scientific Communication, explains:“With
Piz Buin Wet Skin we introduce a mixture
of polyester, resin and silicone together with
the sunscreen filters and the regular oils in
which they are dissolved.We add the
silicone to increase the solubility of the
polymer inside the oil.The polyester and
resin are hydrophobic so they
can cut through water on the
skin’s surface and still create
this oil layer, so you get nice
uniform protection.”
Meanwhile, Lancaster
added Wet Skin Application
sunscreens to its Sun Sports
and Sun For Kids lines – both
well suited to the wet skin
concept.
AREAS OF
SEGMENTATION
Kids are one consumer group
where convenient formats and
Aethic Sôvée (left) is targeted as
eco-compatible while La Mer
(above) introduces its Miracle
Broth to the sun
April 2013 SPC 75
modes of application are particularly
essential.“Even if an adult does not use sun
protection themselves they will want to
protect their children,” says Tyrimou.“Kids
are more exposed – on holiday they’re
playing in the sun and in the sea – plus
their skin is more sensitive. Foams are great
for kids because they are fun, fast to apply
and absorb quickly. Both foams and sticks
are gaining ground with the kids’ sun care
market.”
Lisa Matthews, Head of Own Brand at
UK pharmacy chain Superdrug, says the
kids’ product line-up within its private
label Solait brand will be an area of focus
in coming months.“We have… a whole
range of kids’ products that are unique:
trigger spray packaging that they find easy
to apply themselves and a rollerball.All
children need to take sunscreen into
schools in the summer and our rollerball
fits into their lunchbox, has a name tag and
teachers can apply it without touching the
child at all.”
Boots likewise enhanced its kids’ offer
with a new sensitive line for kids as part of
its Soltan portfolio, which O’Connor says
is “formulated to be extra mild to reduce
the risk of skin rashes and allergies, a key
concern for parents during the
summertime”.
Indeed, in line with the more
mainstream positioning of therapeutic skin
care products, sunscreens for consumers
with sensitive skins are increasingly
common. New from Sisley, for instance, is
Super Stick Solaire SPF30, created for the
sensitive areas of the face and containing
the emollients camellia oil, mango butter
and shea butter.
Meanwhile, products in the new seven-
sku Garnier Ambre Solaire Sensitive range
are not just fragrance-, paraben- and
artificial colour-free, they also provide
protection from longer wavelengths of
UVA than standard sunscreens.According
to Garnier, long UVA rays
071 SPC0413 sun marketCH_spc feature template 02/12/2014 17:24 Page 75
4. SkinCeuticals combines broad spectrum
protection with a complex targeting
existing hyperpigmentation, while Amway
Artistry Time Defiance UV Defense SPF50
contains ten natural plant extracts, selected
for their brightening and soothing
properties.The product was developed to
fulfil the needs of women of every colour
and the ultralight formula is said to absorb
instantly with no ashy look, regardless of
skin tone.
Commenting on facial sun care
specifically, Euromonitor’s Tyrimou states:
“The whole point of a sun protection
product is that it creates a film on your
skin. But this feels unnatural. Sun care
brands need to explain to consumers why
they need to add this step to their routine
and apply this film.And the answer is
because UV filters are less concentrated in
skin care and consumers are likely to use
less product; they are less protected.To win
the fight against multifunctional skin care
and colour cosmetics, the approach by sun
care brands needs to be two pronged: keep
improving the feel of formulations and
improve consumer education.”
Alternatively, sun care brand Garnier
Ambre Solaire took a ‘beat them at their
own game approach’ and launched its own
BB cream.
BRONZE AGE
On a global scale, the $570m self-tanning
category is still struggling to establish itself
in the sun care market.“It’s not a necessity
and although self-tanning brands are
aligning themselves with skin care more
and more, it is still a sub-category restricted
to developed markets,” explains
Tyrimou.“Plus Asia Pacific will
never be an area they can tap into,
which will always be a barrier.”
But while self-tanners might be
confined to developed markets,
innovation in these countries
(especially the US and the UK) is
thriving as brands seek to meet
consumers’ increasingly sophisticated
demands.
“Gone are the days of fake
looking tans,” James Read, UK self-
tanning expert, tells SPC.“It’s about
giving the skin a warm golden
colour… your skin should play as a
background colour working with the
rest of your look, not overpowering it.”
Read’s own 11-sku self-tanning line,
launched in June 2012, includes a first of its
kind product: the James Read BB Tan Face
Pen, which features a brush applicator for
applying tan to hard to reach places without
getting product on your fingers.Another
first is his newest addition: the James Read
Sleep Mask Tan.Also new is Kardashian Sun
Kissed, a five-sku sunless tanning system.
The latest additions to St Tropez’
portfolio, meanwhile, demonstrate the
segmentation happening throughout
the self-tanning market with products
for different body parts and different
needs.
Other new launches suggest a trend
towards dark tan variants such as L’Oréal
Paris Sublime Bronze Express Pro Self-
Tanning Dry Mist Dark Tan, Xen-Tan’s
Moroccan Tan, which dries a deep olive
colour, Superdrug Solait Wear-Off Dark
Spray Tan and Superdrug Solait Wash-Off
Dark Matte Bronzer. Indeed, wash-off
products, bridging the gap between sun
care and make-up, are proving popular.
And there is potential growth for self-
tanners in the men’s category, according
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5. to Lindsley, who notes:“In the UK, only
3% of men currently use self-tan products,
as compared to 15% of women, so gender
specific products could do well here.”
MORE THAN AN AFTERTHOUGHT
The aftersun market grew 2.6% to $637m
in 2012 and performed very well in Asia
Pacific with consumption increasing from a
small base.“The barrier to growth here is
that a lot of people just use moisturiser
following sun exposure, so aftersun is
competing with the body care market,”
states Tyrimou.
However, sun care brands are increasingly
positioning aftersun as a vital step in
people’s tanning routines. Hawaiian Tropic,
for example, plans to push its upcoming 24-
hour moisturisation and silk ribbon
technology aftersun product as being to sun
cream what conditioner is to shampoo, ie
maintaining the tan’s condition for longer.
Moreover, as is the case with sun
protection and self-tanning, manufacturers
are generating consumer interest through
the creation of aftersun with additional
benefits, such as whitening in products
aimed at the Asian market and tan
prolonging claims in those for western
consumers.
Lancaster, meanwhile, took a slightly
different approach, focusing on tan preparers
and complementary products. New products
include Tan Preparer Sun Preparing
Hydrating Serum for the face, which boosts
melanin production in addition to providing
an instant smoothing effect.
A GOLDEN FUTURE?
In 2014 and beyond, the greatest
opportunity regionally lies in China, whose
sun care market is predicted to overtake
South Korea’s next year.“The Chinese
economy is growing and more people are
going on holiday and being exposed to
messages about sun safety,” says Tyrimou.
“Also 74% of Chinese consumers say they
live in an area where they need to use sun
protection and 91% now say they can afford
sun care.”As consumers in China don’t tend
to sunbathe, she adds:“The focus should be
on sun protection products for the face –
the one area that Chinese consumers don’t
protect with clothing.”
On the format side, it remains to be seen
whether consumer faith in aerosol
sunscreens in general has been shaken by
the high profile recall of some of Banana
Boat’s mist sunscreens in October 2012,
following five instances of consumers who
caught fire after applying the product and
coming into contact with an open flame.
When it comes to sun care claims,
however, the personal care industry can
expect to see a continuation of this year’s
trends in 2013/14.“We will see more
formats, greater ease of application and
more segmentation into consumer groups
and products for specific areas and specific
events,” predicts Tyrimou.“There will be
more added benefits and a focus on high
SPF and UVA protection.” She adds that
there might be some focus on infrared
protection, but warns that consumers “may
not be ready to take yet another level of
protection into account”.
Ultimately, as Beiersdorf’s Goode
concludes:“Consumers continue to look
for products that make sun protection
application easier and more pleasurable and
this is where manufacturers should focus
their efforts. Give consumers a reason to
purchase over and above the expected
benefit of protecting them from the sun.”
market reportsun care
1 1/31/2013 4:28:46 PM
071 SPC0413 sun marketCH_spc feature template 02/12/2014 17:25 Page 79