This document analyzes Dove's brand extension into the Indian shampoo market. It provides background on the hair care category and market share of key players like Hindustan Unilever. Dove was launched in India in 1993 and extended into shampoos in 2007, becoming the fastest growing shampoo brand. The analysis covers Dove shampoo's product range, pricing, distribution, promotion, targeting of urban women aged 18-34, and positioning on repairing hair damage without worry.