Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nikes presentation

28,545 views

Published on

Nike historical background, achievements, competing competitors,

Published in: Education
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How to Grip Her Attention - Unlock Her Legs ◆◆◆ http://t.cn/AiurDrZp
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Simple Mindset Hack Gives You A Limitless "Millionaire Brain" ★★★ https://tinyurl.com/y44vwbuh
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • My special guest's 3-Step "No Product Funnel" can be duplicated to start earning a significant income online. ♥♥♥ http://ishbv.com/j1r2c/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Nikes presentation

  1. 1. WITH THE NAME OF ALLAH THEMOST GRACIOUS AND THE MOST MERCIFULL
  2. 2. Brief Introduction about PresentationNike is an American Company Incorporated in 1968 as Blue Ribbon Sports.During 1970’s Nike was in its rising stage. Expanded its Operations and opened more production plantMarket share was increased.From 1980 their declining stage started.
  3. 3. HISTORY OF NIKE Nike was founded in 1972 Headquarters of Nike: Beaverton, Oregon, USA. Key People of Nike: Philip Knight, Bill Bowerman & Mark Parker Total employees of Nike were 26,700 (according to 2006)
  4. 4. HISTORY OF NIKE Carolyn Davidson at Portland University designed Nike’s trademark Swoosh The first Nike shoes was introduced in spring of 1972 Nike has more than 500 factories in 45 countries. Most of the factories are located in Asian countries including: Pakistan, India, Malaysia, Korea and others
  5. 5. FROM 1970-1980Bill Bowermans and Knights made a company named Blue Ribbon SportsBlue Ribbon Sports changes its corporate name to NIKEA soccer/football shoe is the first NIKE model to hit the retail market A Nike T-shirt to promote the shoe becomes the first apparel item
  6. 6. In 1990sNike acquires Tetra Plastics to assure exclusive supply of parts of their Air-Sole units Nike Eyewear is introduced in OctoberNike Asia takes offChina becomes both a source country and a vital market for NikeThe Nike Air GX and Air Foam shoes bring new levels of comfort to soccer and basketball
  7. 7. INCLINING STAGE OF NIKEIn the 1970s Nikes growth was aided considerably by an important socio-cultural development.The first line of Nike footwear is introduced called "Moon Shoe" that features a waffle soleNike held weekend races runs to raise money for charity
  8. 8. INCLINING STAGE OF NIKE In 1970 Nike has the right place for the right product.At that time companies sales and market shares increased dramaticallyNike continued to build its marketing strategy around increasing the products visibility.The company expanded its product line by marketing a variety of shoes for different track events
  9. 9. SPONSOR&ADVERTISEMENTTo make there name in the global level nike sponoserd many atheletesSponsored German tennis player Michael StichSponsored Italian National Soccer TeamNike print ad with the tag "There is no finish line" is introduced.
  10. 10. INCLINING GRAPH9080706050 1968-197240 1972-197630 1976-198020100 ADIDAS PUMA REEBOK NIKE
  11. 11. DECLINING STAGETotal profit at the end of 1984 was 7.8 million dollarsThe total loss was 2.1 million at the end of 1985.At the end of 1984 Nike profit was down to almost 30 percent.Faced with an 11.5 percent drop in domestic sales of its shoes in the 1984
  12. 12. REASONS FOR DECLININGArrival of the competitors in the market like Adidas and pumaStyle of shoes were getting oldNike market share was also damaged due to the demographic changesIN 1980 the number of teens of Nike were less then in 1970Nike spend a lot that is 10 million dollars in advertising
  13. 13. REASONS FOR DECLININGINORDER TO MAINTAIN HIGH QUALITY PRODUCT THEIR COST PRICE WAS VERY HIGHWHICH EFFECT THE COMPANYS REVENUE
  14. 14. MUSLIM NATIONS CONTROVERSY WITH NIKE In 1998, Nike used a logo Air on athletic shoes that resembles the word Allah in the Arabic script Due to the protest of Muslims Nike lift up all that material and waste it Loss of Nike due to the embarrassing mistakes
  15. 15. DECLINING STAGE9080706050 1980-198440 1984-1988 1988-19923020100 REEBOK ADIDAS PUMA NIKE
  16. 16. REQUIRMENTS FOR NIKEThey should know who are their customersThey should modify their productThey should follow “More For More” strategyThey should divide their market in to different segments i.e. demographically, phsychographicallyCollect primary data and built strong strategies against competitorsThey should be very conscious about cultural differences
  17. 17. NIKE’S CURRENT POLICIESNike strong its R&D departmentToday Nike market it products to everyoneThey are targeting their customers in to various groups They maintain their core valuesFocusing on innovation, developing new product linesCreating sub brands and connecting with customers of all kind
  18. 18. NIKE CURRENT PROGRESSNike now capture a 42% market share in United StatesAnd more then 25% in all over the worldNike now willing to achieve the stairs of success more and more
  19. 19. CONCLUSIONThe rules or principles which we are studying in marketing are very important for a firm to success in market
  20. 20. THANKS

×