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Nikes presentation

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Nike historical background, achievements, competing competitors,

Nikes presentation

  1. 1. WITH THE NAME OF ALLAH THE MOST GRACIOUS AND THE MOST MERCIFULL
  2. 2. Brief Introduction about Presentation Nike is an American Company Incorporated in 1968 as Blue Ribbon Sports. During 1970’s Nike was in its rising stage. Expanded its Operations and opened more production plant Market share was increased. From 1980 their declining stage started.
  3. 3. HISTORY OF NIKE  Nike was founded in 1972  Headquarters of Nike: Beaverton, Oregon, USA.  Key People of Nike: Philip Knight, Bill Bowerman & Mark Parker  Total employees of Nike were 26,700 (according to 2006)
  4. 4. HISTORY OF NIKE  Carolyn Davidson at Portland University designed Nike’s trademark Swoosh  The first Nike shoes was introduced in spring of 1972  Nike has more than 500 factories in 45 countries.  Most of the factories are located in Asian countries including: Pakistan, India, Malaysia, Korea and others
  5. 5. FROM 1970-1980 Bill Bowerman's and Knight's made a company named Blue Ribbon Sports Blue Ribbon Sports changes its corporate name to NIKE A soccer/football shoe is the first NIKE model to hit the retail market A Nike T-shirt to promote the shoe becomes the first apparel item
  6. 6. In 1990s Nike acquires Tetra Plastics to assure exclusive supply of parts of their Air-Sole units  Nike Eyewear is introduced in October Nike Asia takes off China becomes both a source country and a vital market for Nike The Nike Air GX and Air Foam shoes bring new levels of comfort to soccer and basketball
  7. 7. INCLINING STAGE OF NIKE In the 1970s Nikes growth was aided considerably by an important socio-cultural development. The first line of Nike footwear is introduced called "Moon Shoe" that features a waffle sole Nike held weekend races runs to raise money for charity
  8. 8. INCLINING STAGE OF NIKE  In 1970 Nike has the right place for the right product. At that time companies sales and market shares increased dramatically Nike continued to build its marketing strategy around increasing the products visibility. The company expanded its product line by marketing a variety of shoes for different track events
  9. 9. SPONSOR&ADVERTISEMENT To make there name in the global level nike sponoserd many atheletes Sponsored German tennis player Michael Stich Sponsored Italian National Soccer Team Nike print ad with the tag "There is no finish line" is introduced.
  10. 10. INCLINING GRAPH 90 80 70 60 50 1968-1972 40 1972-1976 30 1976-1980 20 10 0 ADIDAS PUMA REEBOK NIKE
  11. 11. DECLINING STAGE Total profit at the end of 1984 was 7.8 million dollars The total loss was 2.1 million at the end of 1985. At the end of 1984 Nike profit was down to almost 30 percent. Faced with an 11.5 percent drop in domestic sales of its shoes in the 1984
  12. 12. REASONS FOR DECLINING Arrival of the competitors in the market like Adidas and puma Style of shoes were getting old Nike market share was also damaged due to the demographic changes IN 1980 the number of teens of Nike were less then in 1970 Nike spend a lot that is 10 million dollars in advertising
  13. 13. REASONS FOR DECLINING INORDER TO MAINTAIN HIGH QUALITY PRODUCT THEIR COST PRICE WAS VERY HIGH WHICH EFFECT THE COMPANYS REVENUE
  14. 14. MUSLIM NATIONS CONTROVERSY WITH NIKE  In 1998, Nike used a logo Air on athletic shoes that resembles the word Allah in the Arabic script  Due to the protest of Muslims Nike lift up all that material and waste it  Loss of Nike due to the embarrassing mistakes
  15. 15. DECLINING STAGE 90 80 70 60 50 1980-1984 40 1984-1988 1988-1992 30 20 10 0 REEBOK ADIDAS PUMA NIKE
  16. 16. REQUIRMENTS FOR NIKE They should know who are their customers They should modify their product They should follow “More For More” strategy They should divide their market in to different segments i.e. demographically, phsychographically Collect primary data and built strong strategies against competitors They should be very conscious about cultural differences
  17. 17. NIKE’S CURRENT POLICIES Nike strong its R&D department Today Nike market it products to everyone They are targeting their customers in to various groups  They maintain their core values Focusing on innovation, developing new product lines Creating sub brands and connecting with customers of all kind
  18. 18. NIKE CURRENT PROGRESS Nike now capture a 42% market share in United States And more then 25% in all over the world Nike now willing to achieve the stairs of success more and more
  19. 19. CONCLUSION The rules or principles which we are studying in marketing are very important for a firm to success in market
  20. 20. THANKS
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    Mar. 27, 2014
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    Feb. 19, 2014
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    Dec. 2, 2013
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    Feb. 29, 2012

Nike historical background, achievements, competing competitors,

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