An example of Participative Leadership

1. Bob Iger:
Inside Disney’s Magic

2. Disney Trivia Questions
How many Academy Awards
(Oscars) did Walt Disney win in his
lifetime?
2

3. 3

4. Disney Trivia Questions (Con’t)
Before he was a mouse, what animal was
considered for the character of Mickey Mouse?
4

5. 55

6. Disney Trivia Questions (Con’t)
Which Disney character was once banned in Finland?
6

7. 7

8. Disney Trivia Questions (Con’t)
4.Which was Disney’s first feature-length
animated film?
8

9. 9

10. Disney Trivia Questions (Con’t)
How many fingers does Mickey Mouse have?
10

11. 11

12. About Bob Iger
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◈ Born on February 10, 1951 to a Jewish family in New York
◈ Graduated from Ithaca college with a BA in TV and radio
◈ Began working as a weatherman at a local news station
◈ Joined the American Broadcasting Company (ABC) in 1974

13. About Bob Iger (Con’t)
◈ Became the Executive Vice President of ABC in 1988
◈ Became President and Chief Operating Officer (COO) in 1993
◈ Became President and COO of Walt Disney International in 1999
◈ Was elected the Chairman and CEO of the Walt Disney company in
2005
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14. 14
Business Profile
👉 Studio Entertainment
👉 Parks & Resorts
14
👉 Media Networks
👉 Customer Production

15. 15
Business Profile (Con’t)
15
Media Networks

16. 16
Business Profile (Con’t)
16
Parks & Resorts

17. 17
Business Profile (Con’t)
17
Studio Entertainment

18. 18
Business Profile (Con’t)
18
Customer Production

19. Company History
October 16, 1923 Walt Disney signed a contract with M. J. Winkler to produce a series of “Alice
Comedies”—the date used as the start of the Disney company.
19
1923:
Silent film era begins
1928:
Disney’s first sound
film released.
1937:
The feature-length
animated film
production begins.
1946:
The success of feature-
length animation.
1971:
Opening of Walt
Disney World.
1955:
Opening of Disneyland.

20. Company History (Con’t)
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2012:
Disney acquires Lucasfilm.
2005:
Bob Iger is elected CEO
& Chairman.
2009:
Disney acquires Marvel
Entertainment.
2019:
Disney acquired the 21st
Century Fox
2006:
Disney acquires Pixar
Animation Studios.
1989:
Disney’s Golden age of
Animation.
1983:
The Disney Channel .
1996:
Disney acquires ABC.

21. 21
Participative Leadership
• Leader consults with employees
• Sharing of ideas
• Empowers employees in terms of decision-making
• Promotes group engagement

22. 22
PARTICIPATIVE LEADERSHIP TRAITS
InnovationDiscussion
Emotional
Bonds
22

23. 23
Leadership Traits
Discussion
Employee
involvement in
decision making
process
High degree of
participation &
freedom
Communication

24. 24
Leadership Traits
(Con’t)
Innovation
Creativity & high
performance
Fairness perceived
on leadership part
Freedom to come
up with new ideas

25. 25
Leadership Traits
(Con’t)
Emotional bonds
Decentralized
authority Bonds through
consideration,
cultivation and
genuine care
Recognize
achievements

26. 26
Leadership Traits Effectiveness
Enhanced
Productivity
Increased
Motivation
Higher Job
Satisfaction

27. Challenges
Time
Consuming
Conflict
Employee
inadequacy

28. 28
Bob Iger’s Leadership Traits
• Consultation approach and delegation
• Removed the micro-management system
• Decentralized the company and made subsidiaries accountable for
their own decisions
• Altered the “factory-like” creative process

29. 29
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• Fostering Innovation and Creativity
Bob Iger’s Leadership Traits (Con’t)
Adoption of technology: “Magic Bands” at Disneyland
Unlikely partnership with robotics
Initiated the Disney accelerator program to mentor
executives and start ups

30. 30
Bob Iger’s Leadership Traits (Con’t)
• Emotional bonds with employees
• Iger has the faith of the management and frontline employees
• Visits his employees and has one-on-one conversation with them
• Takes a stroll through the office building to connect with the staff

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Bob Iger’s Leadership Traits (Con’t)
• Disney employees’ satisfaction with their positions
• Provides recognition to employees
• The use of “CastCompliments”

32. 32
Leadership Effectiveness of Bob Iger
Results of a survey conducted on employees by the company (Kober, 2013):
• 87% stated that were proud to be working for the company
• 80% believed the company is committed towards promoting and maintaining a diverse
corporate environment
• 80% found their work both interesting and challenging
• 90% perceived that they had a role in helping the company be a responsible one

33. 33
Leadership Effectiveness of Bob Iger (Con’t)
• Shareholders return was 220% since Bob took over the position of CEO (Block A.B.,
2013, The Hollywood Reporter)
• Stock prices doubled in the regime of Iger. (Coyle, 2014)

34. 34
Leadership Effectiveness of Bob Iger (Con’t)
Successful acquisitions and new business ventures

35. 35
Leadership Effectiveness of Bob Iger (Con’t)
Legacy of innovation and best production

36. Conclusion
❖ Participative style of leadership:
- encourages communication, interaction and inclusion.
- provides employees with responsibility and accountability for decision
making.
❖ Iger, successful in implementing a participative environment in the company.
❖ This style is only one of many aspects of situational leadership.
❖ Leadership style perfect for a company depends on numerous varying
situational factors.
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37. “ Leadership depends on the
situation and participative
is not perfect for all.
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Bob Iger didn’t say that.”