Community and Start-up Collaborative Project Model based on public infrastructure support

1. Seoul IoT-based city planning workshop
IoT for Smart City Project
x Bukchon
Community and Start-up Collaborative Project Model
based on public infrastructure support
2016.01.22

2. Background
Bukchon Hanok Village is a tourist attraction comprising about 900 traditional
houses as a residential neighborhood where people actually live. Due to this
unique environment, between resident and tourist, there are unavoidable public
issues such as waste, noise, parking, environment, safety and tour support
services.
In the past, these issues are the responsibility of the public sector. Recently in the
private sector, many start-ups are developing the services and products dealing
with these public issues.
So, in dealing with these issues, the public sector designed a new approach
model, it is titled “IoT for Smart City Project @ Bukchon”. The public sector
provided the infrastructure, IoT-based start-ups launched their services and
products to finalize their overall plan to take their products to market and let the
community gain appreciation for how technology works for them.
2

3. “Can people understand
how this project works for
dealing with public issues
through the services of IoT start-ups?
”
3
In the same way that we use our smartphones,
the advantage of IoT technology should be translated into words
that people can easily perceive and understand.

4. “A collaborative model between
community and start-ups for
improving the quality of life of the
people who live and visit the village
supported by the public sector.
” 4
Definition of the IoT for smart city project at Bukchon in 2015

5. “Public Sector
Repositioning its Role;
taking the new approach,
collaborating with start-ups
to resolve public issues
” 5

6. New approach for resolving public issues
IoT start-up service testing-based model
start-up
IoT-based service testing
Community
Experience IoT service
Public sector
Building public infrastructure
Supporting the start-ups
Public-Private
Collaboration
Exploring public issues
IoT for smart city
project at Bukchon
6

7. “ Start-ups
Testing the service
to the target customers;
observing, asking and
getting feedback
” 7

8. “Not only monitoring
electricity use to prevent fires
but also caring for the elderly
who live alone.
”Suggestion of resident ,TSES- 2015 Bukchon IoT Forum -Startup Exhibition
8

9. “Promoting the traditional
hands-on program for tourists
using IoT services,
they will stay and enjoy
rather than pass by
” 9
Interview of Director of Cultural center, partner with Gigachan

10. 북촌 IoT 사업의 시사점: 공공 영역의 새로운 문제해결모델
New approach
dealing with
public issues
CommunityPublic sector
IoT Start-ups
Common ground
Resolving the issues and problems of
citizens and users (customers)
Collaborative model
Acknowledging community issues;
Suggesting opinions, getting feedback
Discovering
hidden needs
10
Collaborative approach to public issues
The start-up way

11. 11
“Community
Listen to the community.
How are people
making sense of IoT
and this Project?
”

12. “Just one piece of paper is enough!
Simply describe or draw
how this IoT project works
for the people living in this village
”Community leader’s opinion
12

13. “Would you tell us not only
about the benefits we get today
but also the good and bad side
of the changes IoT will bring
in the future ?
” 13
Suggestion of resident ,2015 Bukchon IoT Forum

14. 14
Today
What is IoT?
What kind of benefit do we get?
Tomorrow
How does IoT affect our lifestyle?
Tell us the good and bad side of IoT
14
“People have to live
no matter what happens...
”

15. “Collaborative Model of
Community and Start-ups
Lessons Learned
”
15

16. 16
Community Culture
Development
creating the community’s
unique story from its
history and culture for
tourists
IoT-based
revitalization
resolving public
issues
by way of IoT
services
Collaborative Project Model
Community and Start-up
Start-upCommunity
16
IoT-based revitalization
Community and Start-up Collaborative Project Model

17. Project Achievement
❏ Interpreting IoT into the community’s way of life
“ People perceived that IoT can be adopted or applied to their lifestyle "
❏ Take the risk to build the new collaborative model
“Taking the new approach to resolve public issues by providing a public
infrastructure and supporting start-ups”
❏ Creating self-motivated collaboration story or case
“Start-ups are sharing contents with each other / Community leaders and
business owners are sharing their experience and know-how with Start-ups”
17

18. Lessons Learned and Suggestion
❏ Keep the relationship ; Community and Start-up
- Community wants to revitalize and preserve its history and culture to
promote and also keep their life comfortable alongside tourism demands
- Startups want to explore the public issues to deal with their services and
products
❏ Systematize the process to support service testing
- The law and regulations are complicated to proceed with service testing
at the community level.
18

19. 북촌 IoT 실증사업 Lessons Learned
19
Seoul IoT-based city planning workshop
IoT for Smart City Project x Bukchon
Community and Start-up Collaborative Project Model
based on public infrastructure support
Presenter:
Misuk, Han
CEO of Paotu
hanmisuk@gmail.com
Proofreading by:
Sean Reed
Visiting Professor at KAIST College of Business
English Business Communications
sreed@business.kaist.ac.kr