Develop a continual strategy in order to keep in touch and maximise on business opportunities.

1. The Contact Circle of Success

2. The Marketing Bug’s Contact
Circle of Success

3. Collecting Contacts
• Bought Data
• Business Cards
• Google / Internet Search Engines
• Social Networking Sites
• Directories

4. Building & Maintaining a
Database / Contact List
• Adding contacts
• Verifying details
• Organising & cleaning lists
• Categorising data
•
Source
•
Business type
•
Status
•
Relationship
• Ensuring that data is ready for campaigns

5. Creating & Distributing
Campaigns
Consistent and concise messages / campaigns
• Emails
• Letters / flyers
• Wall posts / tweets
• Telephone introductions and follow ups
• Blogging
“I didn’t know
you did that....”

6. Measuring Response Rates
“You can only manage what you
can measure...”
• How did you find out about us?”
• Campaign response mechanism
• Record and evaluate responses
• Organise and analyse existing customers

7. Creating and Maintaining A Strategy To
Keep In Touch

8. Getting Marketing Done

9. Collecting Contacts

10. Collecting Contacts
How to grow your email contact list
• Get into the habit of asking for addresses
• Set targets
• Incentivise yourself/others
• Make connections on LinkedIn
• Business cards
• Business processes

11. Building & Maintaining a
Database / Contact List(s)
• Contact Name 46%
• Address 91%
• Telephone / Fax / Mobile 90%
• Email Address 47%
• Web Address 38%

12. Becca’s 0 – 3 Strategy
• Everyone starts at 1
• Upgraded to 2 when interest is shown
• 3’s are committed
• 0’s It’s not for them / no interest

13. Creating & Distributing
Campaigns

14. Getting Marketing Done